The direct-to-consumer playbook has undergone a major transformation over the past few years. But building direct relationships with customers has never been more important.
Gone are the days when brands could acquire a bunch of customers through cheap Facebook ads. Now, DTC brands are inking large-scale wholesale deals with large retailers left and right, while enticing people back to their websites for future purchases. They’re advertising on a slew of channels beyond Facebook and Google, and are looking for more ways to collect customer data. And, they are refining their marketing pitch to make their product a must-have.
At the Modern Retail DTC Summit, we will dive deep into what it means to be a DTC brand, speaking with leaders in the space about how their business models have shifted and what they’re focusing on as 2023 comes to a close. Hear from leaders at Beyond Yoga, ButcherBox, Gopuff and more about hot topics like what it takes to get acquired by a larger retailer, what the role of a DTC website should be, how to retain customers and more.
