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Gone are the days when retailers sold primarily through brick and mortar, and online was an afterthought. Today’s successful retailers often have to juggle a variety of selling channels -- from your own website and stores, to wholesale retailers to online marketplaces. That makes it harder than ever for companies to know where to invest their time and money.

At the Modern Retail Summit LIVE, retail executives will come together virtually to discuss effective strategies for driving sales by building a loyal customer base both online and offline. What role should your stores play? How can you acquire the most customers without burning through your marketing budget? What changes can you make to your website that will improve conversion?

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Submit your info to be contacted about opportunities to sponsor, receive a complimentary retailer pass and speak at this event and others like it.

Speakers

  • Lorran Brown Cosby
    VP, DIGITAL COMMERCE
    BACARDI NORTH AMERICA
  • Pernell Cezar Jr.
    CO-FOUNDER & CEO
    BLK & BOLD
  • Christina Ferzli
    DIRECTOR, GLOBAL CORPORATE AFFAIRS
    OCEAN SPRAY
  • Greg Moore
    CEO
    BODYBLOCK
  • Hayley Raymond
    ASSOCIATE DIRECTOR, BRAND MARKETING
    HELLO FRESH
  • Janell Stephens
    FOUNDER & CEO
    CAMILLE ROSE

Agenda

October 19, 2020

  • 12:00 pm
    Opening Remarks

    Join us as we walk through how retail is being impacted by the new normal.

  • 12:10 pm
    From Growth at Any Cost to Sustainable, Profitable Growth

    A sea change is underway in terms of how investors view DNVBs: once free-flowing capital is now far more scarce and very expensive, which means that growth at any cost is no longer a viable strategy. In this session, hear from one exec as they discuss the ins and outs of growing as a DTC brand.

  • 12:30 pm
    Workshop with Attentive

    Hear from Attentive on current industry insights.

  • 12:45 pm
    Modernizing Brand Legacy

    How does a heritage brand hear out its audience and modernize while still staying true to their legacy? Hear one brand exec, speak about their strategy to reach and engage with its audiences. They’ll explore new tactics and tech through the lens of a market with a high barrier of entry.

    Christina Ferzli

    DIRECTOR, GLOBAL CORPORATE AFFAIRS

    OCEAN SPRAY

  • 1:05 pm
    Workshop with Roku

  • 1:20 pm
    Mastering the Retail Mix: Diversifying Sales Channels to Reach New Audiences

    Brands are increasingly going omnichannel to facilitate easy shopping among existing customers -- but can rethinking retail channels also attract new shoppers? This session will explore how brands can use rental and subscription services, traditional department stores, and even Amazon to grow awareness and earn customers without diluting the brand.

    Pernell Cezar Jr.

    CO-FOUNDER & CEO

    BLK & BOLD

  • 1:35 pm
    BodyBlock State of the Industry

    Hear from BodyBlock on current industry insights.

    Greg Moore

    CEO

    BODYBLOCK

October 20, 2020

  • 12:00 pm
    Welcome Back

  • 12:05 pm
    The New CAC Landscape

    The retail advertising landscape has completely shifted. Massive heritage brands are making a public exit from Facebook and Instagram which is causing marketers to question why they were so dependent on these platforms in the first place. In this session, hear from a brand exec that has been successful in navigating the new landscape.

  • 12:25 pm
    Sponsor Session

  • 12:40 pm
    Meeting Consumers Where They Are

    Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.

    Janell Stephens

    FOUNDER & CEO

    CAMILLE ROSE

  • 1:00 pm
    Sponsor Session

  • 1:15 pm
    Is the Pop-Up Exctinct?

    In 2019, brands were heavily investing in pop-up shops and experiential locations for their customers to come and meet the brand first-hand. Will consumers ever become interested in this type of experience again? Hear one brand exec’s take on pop-up shops and where they stand moving into 2021.

  • 1:35 pm
    Sponsor Session

October 21, 2020

  • 12:00 pm
    Welcome Back

  • 12:05 pm
    Embracing ‘Omni-Person’ Marketing

    In this session, one brand exec, shares a peek at their brand’s comeback playbook, which includes getting customer-obsessed and making data-inspired decisions.

  • 12:25 pm
    Sponsor Session

  • 12:40 pm
    A Guide to Attribution

    Attribution is a hot-button issue in the retail industry, whether it be the difficulty of tracking it or the difficulty of seeing how advertising performs. In this session hear from Gravity Products director of digital marketing and growth, Karalyn Zamora as she takes us through how Gravity better tackles attributing sales.

  • 1:00 pm
    Sponsor Session

  • 1:15 pm
    Key Takeaways

    Join us as we go through the key takeaways from throughout the summit.

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Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.

Founder and CEO, Madison & White
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Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.

Director Marketing, Brand Strategic Partnerships, Sprint
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The Modern Retail Summit was the perfect way to network and also learn about new vendors in a personal way that you can't get through e-mail communication.

Retail Manager, Standard Hotels

Contact

Are you a brand executive interested in speaking? Contact Cayley Plotkin.


For sponsorship opportunities, submit your info here.


Are you a marketing executive working at a retailer? You may be eligible for a complimentary VIP passe. Apply here.