Gone are the days when retailers sold primarily through brick and mortar, and online was an afterthought. Today’s successful retailers often have to juggle a variety of selling channels -- from your own website and stores, to wholesale retailers to online marketplaces. That makes it harder than ever for companies to know where to invest their time and money.
At the Modern Retail Summit LIVE, retail executives will come together virtually to discuss effective strategies for driving sales by building a loyal customer base both online and offline. What role should your stores play? How can you acquire the most customers without burning through your marketing budget? What changes can you make to your website that will improve conversion?
The Modern Retail Summit LIVE is DICE certified and recommended for our commitment to diversity and inclusion in events.Buy Passes
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Join us as we walk through how retail is being impacted by the new normal.
The pandemic has led customers to buy more products online for the first time, and the alcohol market isn’t immune from the e-commerce shift. Learn from Bacardi about how they are shifting their marketing dollars accordingly, and how they are working differently with partners online and offline.
Lorran Brown Cosby
VP, DIGITAL COMMERCE
BACARDI NORTH AMERICA
Text messaging has quickly become a top 3 revenue channel for retail & e-commerce brands, empowering marketers to engage in two-way conversations throughout the customer lifecycle. Learn how wedding dress destination David’s Bridal uses personalized text messaging to reach its audience with marketing communications like store reopenings, new products, sales, and more—helping the retailer increase both website & foot traffic, build brand loyalty, and drive incremental revenue.
Callie Canfield Worthington
VP MARKETING & COMMUNICATIONS
VP, CLIENT STRATEGY
How does a heritage brand hear out its audience and modernize while still staying true to their legacy? Hear one brand exec, speak about their strategy to reach and engage with its audiences. They’ll explore new tactics and tech through the lens of a market with a high barrier of entry.
DIRECTOR, GLOBAL CORPORATE AFFAIRS
As advertisers look for new strategies for the holiday season, Julian Mintz, Head of West and Central Brand Sales at Roku, explores new ways consumers are planning to stream, research, and buy during the busiest shopping season of the year.
HEAD OF WEST & CENTRAL SALES
Brands are increasingly going omnichannel to facilitate easy shopping among existing customers -- but can rethinking retail channels also attract new shoppers? This session will explore how brands can use rental and subscription services, traditional department stores, and even Amazon to grow awareness and earn customers without diluting the brand.
Pernell Cezar Jr.
CO-FOUNDER & CEO
BLK & BOLD
In this session Greg will talk about how Apparel brands can solve their biggest challenges by putting customers' bodies at the center of their business, which will in turn create a more personalized shopping experience, increase conversions and reduce returns.
Bring your questions, concerns, and thoughts as we recap the top themes from the event so far. We'll also discuss the current state of the industry and how to move forward.
Learn how Bellroy balances its direct-to-consumer, wholesale, and marketplace channels, while the Australian accessories brand plots its global expansion.
CO-FOUNDER & COO
Interest in marketing partnerships has never been higher, but differing levels of trust creates challenges for putting these in place. This session will explore how retailers can balance data utility and trust for co-marketing, service delivery, and advanced insight discovery.
MANAGING DIRECTOR, SAFE HAVEN STRATEGY
Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.
FOUNDER & CEO
The retail landscape was one of the most disrupted segments of the American economy in 2020. Consumer behavior is changing rapidly and going to market with 1st or 3rd party data that is just a few weeks old is too far behind the curve to stay relevant. A.I. driven segmentation has uncovered profound shifts in retail consumer values. In this session, we share what we’ve learned and how to navigate 2021.
VICE PRESIDENT, BRAND CONSUMER INSIGHTS
In this session hear from Schmidt's Naturals founder, Jaime Schmidt, as she discusses how to best invest in CPG brand founders in this new age of retail and consumer behavior.
This year’s retail holiday is going to be unlike any other. In a time of immense need, how can retailers drive for a successful campaign while acknowledging the demands from Millennials and Gen Z to do good? Join in on a conversation with Sarah Pierson, Co-founder of Margaux and Savanah White Head of Partner Success at ShoppingGives, as they discuss how to approach impact authentically and how to frame giving in the midst of holiday.
HEAD OF PARTNER SUCCESS
In this session, Bark’s social media manager Alexis Nelson will discuss how the company has honed its voice to both engage customers and sell product. It’s not a one-size-fits-all model, and instead focuses on each channel. In a world where brand voice is everything, Alexis will showcase how Bark has been able to stand out among the crowd.
SOCIAL MEDIA MANAGER
Nearly every big brand says it's trying to build out its DTC channel. Clorox is actually doing it. In this session, Vivian Chang will talk about how the company has built out standalone e-commerce brands as well as modernized its legacy players too.
VP, GROWTH, DTC
The grocery industry is going through an upheaval. But with more consumers giving meal kits a chance, this gives key players a chance to make a lasting impression. In this session hear from Hayley Raymond, associate director of brand marketing at HelloFresh as she takes us through how the brand is keeping itself top of mind and retaining customers.
ASSOCIATE DIRECTOR, BRAND MARKETING
Join us as we go through the key takeaways from throughout the summit.
Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.
Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.
The Modern Retail Summit was the perfect way to network and also learn about new vendors in a personal way that you can't get through e-mail communication.
Are you a brand executive interested in speaking? Contact Cayley Plotkin.
For sponsorship opportunities, submit your info here.
Are you a marketing executive working at a retailer? You may be eligible for a complimentary VIP passe. Apply here.