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Gone are the days when retailers sold primarily through brick and mortar, and online was an afterthought. Today’s successful retailers often have to juggle a variety of selling channels -- from your own website and stores, to wholesale retailers to online marketplaces. That makes it harder than ever for companies to know where to invest their time and money.

At the Modern Retail Summit LIVE, retail executives will come together virtually to discuss effective strategies for driving sales by building a loyal customer base both online and offline. What role should your stores play? How can you acquire the most customers without burning through your marketing budget? What changes can you make to your website that will improve conversion?

The Modern Retail Summit LIVE is DICE certified and recommended for our commitment to diversity and inclusion in events.

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Speakers

  • Lorran Brown Cosby
    VP, DIGITAL COMMERCE
    BACARDI NORTH AMERICA
  • Lina Calabria
    CO-FOUNDER & COO
    BELLROY
  • Pernell Cezar Jr.
    CO-FOUNDER & CEO
    BLK & BOLD
  • Vivian Chang
    VP, GROWTH, DTC
    CLOROX
  • Michelle Dooley
    MANAGING DIRECTOR, SAFE HAVEN STRATEGY
    LIVERAMP
  • Christina Ferzli
    DIRECTOR, GLOBAL CORPORATE AFFAIRS
    OCEAN SPRAY
  • Julian Mintz
    HEAD OF WEST & CENTRAL SALES
    ROKU
  • Greg Moore
    CEO
    WAIR
  • Alexis Nelson
    SOCIAL MEDIA MANAGER
    BARK
  • Sarah Pierson
    CO-FOUNDER
    MARGAUX
  • Elizabeth Ray
    VP, CLIENT STRATEGY
    ATTENTIVE
  • Hayley Raymond
    ASSOCIATE DIRECTOR, BRAND MARKETING
    HELLOFRESH
  • Jaime Schmidt
    FOUNDER
    SCHMIDT'S NATURALS
  • Janell Stephens
    FOUNDER & CEO
    CAMILLE ROSE
  • Mary Voss
    VICE PRESIDENT, BRAND CONSUMER INSIGHTS
    RESONATE
  • Savanah White
    HEAD OF PARTNER SUCCESS
    SHOPPINGGIVES
  • Callie Canfield Worthington
    VP MARKETING & COMMUNICATIONS
    DAVID'S BRIDAL

Agenda

October 19, 2020 (Times are local: America/New York)

  • 12:00 pm
    Opening Remarks

    Join us as we walk through how retail is being impacted by the new normal.

    Anna Hensel

    RETAIL REPORTER

    DIGIDAY

  • 12:10 pm
    How the Spirits Industry is Adapting to the E-Commerce Boom

    The pandemic has led customers to buy more products online for the first time, and the alcohol market isn’t immune from the e-commerce shift. Learn from Bacardi about how they are shifting their marketing dollars accordingly, and how they are working differently with partners online and offline.

    Lorran Brown Cosby

    VP, DIGITAL COMMERCE

    BACARDI NORTH AMERICA

    Moderator
    Anna Hensel
  • 12:30 pm
    David’s Bridal: Saying “I Do” to Personalized Text Messaging

    Text messaging has quickly become a top 3 revenue channel for retail & e-commerce brands, empowering marketers to engage in two-way conversations throughout the customer lifecycle. Learn how wedding dress destination David’s Bridal uses personalized text messaging to reach its audience with marketing communications like store reopenings, new products, sales, and more—helping the retailer increase both website & foot traffic, build brand loyalty, and drive incremental revenue.

    Callie Canfield Worthington

    VP MARKETING & COMMUNICATIONS

    DAVID'S BRIDAL

    Elizabeth Ray

    VP, CLIENT STRATEGY

    ATTENTIVE

  • 12:45 pm
    Modernizing Brand Engagement

    How does a heritage brand hear out its audience and modernize while still staying true to their legacy? Hear one brand exec, speak about their strategy to reach and engage with its audiences. They’ll explore new tactics and tech through the lens of a market with a high barrier of entry.

    Christina Ferzli

    DIRECTOR, GLOBAL CORPORATE AFFAIRS

    OCEAN SPRAY

    Moderator
    Cale Weissman
  • 1:05 pm
    Season of Streaming: Understanding the Holiday Marketing Landscape

    As advertisers look for new strategies for the holiday season, Julian Mintz, Head of West and Central Brand Sales at Roku, explores new ways consumers are planning to stream, research, and buy during the busiest shopping season of the year.

    Julian Mintz

    HEAD OF WEST & CENTRAL SALES

    ROKU

  • 1:20 pm
    Mastering the Retail Mix: Diversifying Sales Channels to Reach New Audiences

    Brands are increasingly going omnichannel to facilitate easy shopping among existing customers -- but can rethinking retail channels also attract new shoppers? This session will explore how brands can use rental and subscription services, traditional department stores, and even Amazon to grow awareness and earn customers without diluting the brand.

    Pernell Cezar Jr.

    CO-FOUNDER & CEO

    BLK & BOLD

    Moderator
    Cale Weissman
  • 1:40 pm
    Modern Solutions for Personalized Fit

    In this session Greg will talk about how Apparel brands can solve their biggest challenges by putting customers' bodies at the center of their business, which will in turn create a more personalized shopping experience, increase conversions and reduce returns.

    Greg Moore

    CEO

    WAIR

  • 1:55 pm
    Town Hall

    Bring your questions, concerns, and thoughts as we recap the top themes from the event so far. We'll also discuss the current state of the industry and how to move forward.

    Anna Hensel

    RETAIL REPORTER

    DIGIDAY

October 20, 2020 (Times are local: America/New York)

  • 12:00 pm
    Welcome Back

    Gabriela Barkho

    REPORTER

    MODERN RETAIL

  • 12:05 pm
    Breaking Down Bellroy’s Multi-Channel Approach

    Learn how Bellroy balances its direct-to-consumer, wholesale, and marketplace channels, while the Australian accessories brand plots its global expansion.

    Lina Calabria

    CO-FOUNDER & COO

    BELLROY

    Moderator
    Anna Hensel
  • 12:25 pm
    Building Trusted Data Partnerships in 2020

    Interest in marketing partnerships has never been higher, but differing levels of trust creates challenges for putting these in place. This session will explore how retailers can balance data utility and trust for co-marketing, service delivery, and advanced insight discovery.

    Michelle Dooley

    MANAGING DIRECTOR, SAFE HAVEN STRATEGY

    LIVERAMP

  • 12:40 pm
    Meeting Consumers Where They Are

    Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.

    Janell Stephens

    FOUNDER & CEO

    CAMILLE ROSE

    Moderator
    Gabriela Barkho
  • 1:00 pm
    Leveraging A.I. to Stay Attuned to the Pulse of Today's Retail Consumer

    The retail landscape was one of the most disrupted segments of the American economy in 2020. Consumer behavior is changing rapidly and going to market with 1st or 3rd party data that is just a few weeks old is too far behind the curve to stay relevant. A.I. driven segmentation has uncovered profound shifts in retail consumer values. In this session, we share what we’ve learned and how to navigate 2021.

    Mary Voss

    VICE PRESIDENT, BRAND CONSUMER INSIGHTS

    RESONATE

  • 1:15 pm
    Investing in CPG Brand Founders

    In this session hear from Schmidt's Naturals founder, Jaime Schmidt, as she discusses how to best invest in CPG brand founders in this new age of retail and consumer behavior.

    Jaime Schmidt

    FOUNDER

    SCHMIDT'S NATURALS

    Moderator
    Gabriela Barkho
  • 1:35 pm
    Step into Giving: Integrating Impact for a Successful Holiday with Margaux

    This year’s retail holiday is going to be unlike any other. In a time of immense need, how can retailers drive for a successful campaign while acknowledging the demands from Millennials and Gen Z to do good? Join in on a conversation with Sarah Pierson, Co-founder of Margaux and Savanah White Head of Partner Success at ShoppingGives, as they discuss how to approach impact authentically and how to frame giving in the midst of holiday.

    Sarah Pierson

    CO-FOUNDER

    MARGAUX

    Savanah White

    HEAD OF PARTNER SUCCESS

    SHOPPINGGIVES

October 21, 2020 (Times are local: America/New York)

  • 12:00 pm
    Welcome Back

    Cale Weissman

    EDITOR

    MODERN RETAIL

  • 12:05 pm
    Crafting Brand Voice

    In this session, Bark’s social media manager Alexis Nelson will discuss how the company has honed its voice to both engage customers and sell product. It’s not a one-size-fits-all model, and instead focuses on each channel. In a world where brand voice is everything, Alexis will showcase how Bark has been able to stand out among the crowd.

    Alexis Nelson

    SOCIAL MEDIA MANAGER

    BARK

    Moderator
    Cale Weissman
  • 12:35 pm
    Demystifying CPG DTC

    Nearly every big brand says it's trying to build out its DTC channel. Clorox is actually doing it. In this session, Vivian Chang will talk about how the company has built out standalone e-commerce brands as well as modernized its legacy players too.

    Vivian Chang

    VP, GROWTH, DTC

    CLOROX

    Moderator
    Cale Weissman
  • 1:05 pm
    Keeping New and Future Customers Engaged

    The grocery industry is going through an upheaval. But with more consumers giving meal kits a chance, this gives key players a chance to make a lasting impression. In this session hear from Hayley Raymond, associate director of brand marketing at HelloFresh as she takes us through how the brand is keeping itself top of mind and retaining customers.

    Hayley Raymond

    ASSOCIATE DIRECTOR, BRAND MARKETING

    HELLOFRESH

    Moderator
    Cale Weissman
  • 1:25 pm
    Key Takeaways

    Join us as we go through the key takeaways from throughout the summit.

    Cale Weissman

    EDITOR

    MODERN RETAIL

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Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.

Founder and CEO, Madison & White
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Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.

Director Marketing, Brand Strategic Partnerships, Sprint
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The Modern Retail Summit was the perfect way to network and also learn about new vendors in a personal way that you can't get through e-mail communication.

Retail Manager, Standard Hotels

Contact

Are you a brand executive interested in speaking? Contact Cayley Plotkin.


For sponsorship opportunities, submit your info here.


Are you a marketing executive working at a retailer? You may be eligible for a complimentary VIP passe. Apply here.