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Nike made the announcement that it would no longer have a brand presence on Amazon. This move highlights the calculus businesses make about how they should interact with the e-commerce platform. As a result, a debate is ensuing about whether brands need Amazon or Amazon needs brands.
Amazon has a few new features it's testing with brands that look a lot like some Facebook programs. They all seem like ways to promote more content posted to the e-commerce platform -- and it looks like Amazon is beginning to listen to some of the needs of its partners.
Everyone loves to hate on Amazon. The e-commerce juggernaut ranks low on trustworthiness, DTC brands don't want to sell on it, and even Nike is no longer going to be working with Amazon Retail.
Modern Retail surveyed 206 brands and retailers to ask what is working, and what isn't working for them on Amazon.
What's it like to grow a standalone brand that relies on Amazon? It turns out it's pretty hard -- even as Amazon makes hand-waves to indicate that it wants to cultivate these businesses on the platform. The owner of a popular Amazon-dependent brand spoke candidly about the realities and fears of relying on the e-commerce giant.
Amazon's search ad marketshare is growing, and it means brands are more clearly seeing an opportunity to use the platform's offerings. Smaller brands particularly are re-strategizing their advertising programs to more prominently include Amazon. As a result, the search dynamics are shifting.
Amazon is making cheaper one-off items eligible for free one-day Prime shipping. It's clearly a way to entice more customers, but sellers and brands may feel the costs in the years to come.
Retailers and brands have a lot to gripe about when it comes to Amazon. The e-commerce juggernaut has become in many ways a frenemy for brands.
Plans about Amazon's new brick and mortar grocery stores have leaked. While the company has been tiptoeing into the space for a while, this development presents a new phase in Amazon's quest for retail dominance.
Amazon's ad business has been steadily growing for the last few years. Now, marketing services are jumping on, offering their services to retailers. As the e-commerce giant continues to challenge the duopoly, more retailers and marketers will be taking notice.
Amazon was in the headlines last week for allegedly altering its product search algorithm to boost its own products. Now, the company is hoping to shift the narrative to focus on all of the good things it does for small businesses. The timing seems questionable to some.
Most DTC brands are allergic to Amazon -- and for good reason. But one firm has figured out a strategy that has low acquisition costs and directs all traffic to Amazon. The result is an Amazon-only DNVB path that forgoes the traditional scaling ethos.
Amazon’s got a thriving market for fake reviews. This black market lives mostly in chat and social platforms; Facebook is where it really thrives.
While Amazon continues to rule retail, traditional companies like Target and Walmart are strategizing to fight. Here are some of the ways the companies use private labels and their own stores to stay relevant and competitive.
Amazon has previously offered vendors the ability to bid on the Amazon’s Choice badge by lowering prices, increasing profitability per sale for Amazon and increasing marketing spend, according to sources who received the pitch from the company.
In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets.
In 2008, Melissa Mash, now the co-founder and CEO of handbag brand Dagne Dover, was managing Coach's wholesale e-commerce business, which consisted of selling through the websites of department stores like Macy's and Nordstrom. As the recession worsened, she got a crash course in what not to do during hard economic times. Mash said the biggest takeaways for her were, one, the dangers of offering deep discounting, and second, relying on wholesale retail partners to drive all of your sales, especially when they are hurting for revenue themselves.
Read MoreExclusively for Modern Retail+ members: Hear from Colin Darretta, CEO and Founder of Wellpath, on the future of direct to consumer business.
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