The Amazon Effect

Amazon Briefing: The rise of the e-commerce city

Though Amazon has warehouses virtually everywhere in the U.S. in order to meet its delivery commitments, its physical footprint is not equally spread out across the country. As e-commerce booms, it’s beginning to reshape the landscape of some cities. A new air hub in Cincinnati showcases this.

Latest Stories

  • JUL 29, 2021

    Amazon Briefing: Rollup companies are going international

    Acquirers are not just entering more countries. They’re also rapidly expanding the marketplaces where they are acquiring brands. Until this year, the rollup space was nearly singularly focused on Amazon-native brands -- but now acquirers are beginning to buy up brands native to platforms like Flipkart, Mercado Libre, Shopee and many more.

  • JUL 22, 2021

    Amazon Briefing: Why Amazon’s product liability risk is growing

    While other states have had conflicting rulings over Amazon's liability risk -- a court in Texas last month said Amazon wasn’t on the hook for a battery sold by a third party, for instance -- the growing number of legal authorities who are holding Amazon accountable is a concerning sign for the company. The U.S. Consumer Products Safety Commission lawsuit is only the latest.

  • JUL 16, 2021
    Amazon Climate Pledge

    Amazon’s Climate Pledge Friendly badges are off to a slow start

    Amazon's new climate badges, launched last September, have failed to make waves among sellers after their initial rollout. While they do hold promise for attracting new customers, even sellers that have received the necessary certifications are struggling to actually receive the climate badges.

  • JUL 15, 2021

    Amazon Briefing: Amazon takes a step closer to UPS

    As Amazon invests heavily in building new warehouses, leasing planes and hiring thousands of delivery workers, a new partnership with BigCommerce partnership offers a path for Amazon to monetize its new shipping capacity -- all using a carrier model not so dissimilar from a UPS or FedEx.

  • JUL 08, 2021

    Amazon Briefing: Why Amazon is now letting sellers reply to negative reviews

    A new feature that Amazon started rolling out in June allows sellers to send messages -- scripted by the company -- to customers who leave one-, two- or three-star reviews of their products. That gives sellers the chance to respond to negative reviews is a strategic move for Amazon, as it once again battles a fresh round of scrutiny over fake reviews -- and it might let sellers keep their star ratings high without turning to paid reviews.

  • JUL 02, 2021

    Why Amazon is investing in unplanned grocery purchases with Anycart

    Anycart, which opened its doors to customers everywhere in May after undergoing beta tests stretching back to 2019, is a marginal player for now, but it captures a new, growing consensus for how to inspire people to make more impulse purchases online: build a platform for shoppable recipes.

  • JUL 01, 2021

    Amazon Briefing: Why Amazon is investing in autonomous trucking

    Autonomous trucking might help Amazon with driver recruitment. The technology isn't just for the relatively pie-in-the-sky future of a fully driverless truck, but also for shorter-term demands, where certain parts of the trucking process can be automated in order to make the industry more attractive to drivers.

  • JUN 28, 2021

    Big-box retailers are still struggling to stand out on Prime Day

    Despite offering competing sales, retailers are struggling to put a dent in Amazon's Prime Day momentum. Multi-category big box retailers like Walmart and Target, as well as Wayfair and Best Buy, all ran sales that overlapped with Amazon's June 21 to 22 Prime Day. Still, early data in app downloads and web traffic shows that these retailers are still seeing a modest uptick in shoppers relative to Amazon.

  • JUN 25, 2021

    Prime Day made back-to-school shopping season come early

    Most analysts don’t mark the beginning of back-to-school season until mid-July. According to one estimate, only 17.1% of back-to-school purchases typically happen in June, compared to 42.2% in August. But the new timing of Prime Day seems on track to jumpstart the season early.

  • JUN 24, 2021

    Amazon Briefing: How Amazon pushed its own products on Prime Day

    Amazon is known for its in-house electronics products. But this year, it gave its private-label products in its other categories an extra push. That underscores the extent to which Amazon is pushing specifically its non-electronics products -- which, unlike electronics, might inspire more frequent repeat purchases -- into consumers’ lives.

  • JUN 21, 2021

    Unpacked: How the Inform Act aims to regulate third-party marketplaces

    The recently-introduced Inform bills are essentially disclosure measures, stating that third-party marketplaces have to vet the bank information, government IDs, tax documents and other records pertaining to what the bill classifies as “high-volume third-part sellers.” Here's how these proposed laws could upend the e-commerce ecosystem.

  • JUN 17, 2021

    Amazon Briefing: The rise of influencer videos on Amazon

    Over the last year, influencer-created videos have increasingly popped up on Amazon product pages. With these videos, Amazon is trying to bring some of the cues from social platforms onto its own site -- and rather than have its influencers only recommend products on YouTube or TikTok, and just link back to Amazon, now Amazon is trying to bring more content natively onto its platform.

  • OCT 18, 2021
    Sponsored

    Report: The state of online marketplaces

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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