The Amazon Effect

Confessions of a top Amazon soap seller in the age of coronavirus: We’re using this to grow our DTC business

Everyone is trying to get their hands on hand sanitizer and other cleaning products in the wake of the coronavirus. One top brand on Amazon is retooling its strategy in the height of the increased demand. Modern Retail chatted with its head of e-commerce about how it's approaching this dramatically changing retail landscape.

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Oct 2, 2020

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