Subscription models are no simple business: The cost of customer acquisition, customer fatigue and churn are hurdles for growth. Now, that difficulty to scale is bringing direct-to-consumer brands and Amazon closer together.
Companies like Vantage BP, MarkMonitor and CompuMark are brand enforcers-for-hire, promising to monitor marketplaces like Amazon for counterfeits, price violations, unauthorized resellers, IP infringements and gray market sellers for brand manufacturers.
It’s not Amazon’s existence or cut-throat competitive strategies that have sealed the fate of other retailers that are losing market share, like JCPenney, Bed Bath & Beyond and Sears. Instead, it was a series of executional and strategic missteps over a critical window of time during which today’s better-equipped competitors were taking action in areas like e-commerce and logistics as well as experiences and services.
After two months of turbulence, thousands of Amazon vendors could be back on the chopping block.
It’s earnings week, and retailers are dealing with a universal truth: It's sink or swim in an industry increasingly dominated by Amazon and Walmart.
Walmart’s e-commerce business continues to grow at double-digit rates.
PopSockets claims that unauthorized sellers on online marketplaces, specifically Amazon, are damaging the brand's reputation by selling faulty products.
Target Media Network is now Roundel, as the retailer guns to remodel its ad business after Amazon’s.
Customers are searching Amazon for brand-name items like “Allbirds sneakers” and “Away travel luggage,” and finding copycat products in their place.
Once again, Amazon is setting a breakneck pace for the retail industry.
Amazon announced its earnings results for the first quarter of 2019, shedding light on the progress for a series of strategic priorities.
Brands that have developed savvy Amazon strategies are identifying a clearer path to success on Amazon.
Jeff Bezos shared his annual letter to shareholders on Thursday, and, as usual, it’s riddled with suggestions as to where Amazon will be throwing its weight next.
It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.
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