Amazon is growing the reach of exclusive wellness brand Choice through a tie-up with digital health maintenance startup One Drop.
Amazon is looking to reach lower-income customers, a demographic that's traditionally considered out of its core customer base.
Amazon’s rocked the boat for its vendor partners over the past month, but not all brands selling on the platform are reconsidering their relationship with the platform.
It’s been a chaotic week for vendors and sellers doing business on Amazon.
Amazon has walked back the decision to terminate a majority of the vendor purchase orders, but vendors and sellers are in survival mode planning how to protect their businesses.
Amazon announced yesterday that it's shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve.
The move signals one more way Amazon is seeking to control how companies sell on its platform.
To smaller merchants, Amazon Pay helps build brand trust and increased sales.
Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.
Amazon’s in the news this week for coming under fire for, and cracking down on, fakes.
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