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As retailers seek to make greater inroads into health care, many of them have unveiled aggressive plans to launch dozens -- if not hundreds -- of their own primary care clinics over the coming years. Whichever of them builds the most successful chain of clinics has the potential to win over a very lucrative share of shoppers' wallets.
As part of Nike's plan to increase the percentage of its sales that come from its direct-to-consumer, the company has been opening a slew of new stores in order over the past couple of years to boost sales. Now, the company is unveiling a new retail format that it hopes will make its stores a more regular destination for shoppers. Called Nike Rise, they serve as a hub for local sports enthusiasts, by hosting new in-store events as well as through the addition of new app features.
The shift in real estate planning, along with healthy online sales, has changed the way DTC brands think about real estate. It's also why the role of experiential stores -- those like Showfields, Neighborhood Goods and B8ta -- could be even more important to brands when it comes to awareness and conversion.
Over a decade after it opened its first store, Microsoft is scaling back its retail ambitions. Microsoft’s shuttering is yet another example of tech companies' bad luck with brick and mortar. The stores highlighted a major branding problem for the computing giant: at its core, Microsoft is essentially a wholesales goods company, with a limited history in selling them directly to end consumers.
As malls prepare to welcome back shoppers, the types of experiences that they are willing to step out of the house for has changed. Rather than spending hours rifling through racks of clothing, some shoppers are turning to curbside pickup. Instead of spending a Saturday at the movie theater, they may stop by a restaurant that's open for outdoor dining. And that means some malls may have to reconfigure their space to make way for new types of attractions.
Store closures could grow exponentially this year as brick-and-mortar retailers have seen their sales collapse over the last couple of months. Consulting firm Coresight Research released a study this week projecting that the number of permanent store closures in the U.S. could reach 20,000 to 25,000 this year. The question remains: what will happen to all those spaces?
Modern Retail spent a week looking into all the changes needed for stores around the country to reopen. Much of it involves guesswork, because no one knows what shoppers will want in the next few months. Neither do we know if the coronavirus will have a second wave. Taking this all into account, here's a rundown of all the biggest changes on the horizon.
Virtual try-ons quickly took the place of fitting rooms, and with many brands still strategizing reopenings, the solution has quickly become a growing part of the e-commerce offerings. For brands that heavily rely on help from store associates and customer test runs to make sales and minimize return rates, such as Lululemon, Deciem and Design Within Reach, providing virtual customer support is a long game.
Many retailers and companies rely on people testing out their products. But with social distancing in place and many stores closed, that gets much more difficult. For some, it may mean sampling is completely off the table. For others, it means introducing new operations and safeguards that were never thought of before.
The reservation-to-shop trend is in full swing, and results have been mixed. While grocery chains like DeCicco & Sons have “received an overwhelmingly positive response from customers," other businesses that rely on heavy walk-in traffic, such as bakeries, haven't found them very useful.
When Nordstrom opened its New York City flagship last October, it was the epitome of experiential retail. Now, all of those experiential elements that were supposed to make the store a must-visit may deter customers. Retailers are having to rethink their experiential retail strategy, and what experiences will win over customers.
Stores are slowly reopening, but they are about to look very different. Fewer people will be inside and the technology will be used to perform easy tasks. We took a look at all of the facets required to rebuild the retail experience. While some of it may look similar to before, a lot of thought is taking place. Come on in and take a look.
"Obviously, it’s impossible to pin a garment at a six foot distance," said Suitsupply CEO Fokke de Jong. This prompted him to think outside the box by installing clear, free-standing partitions for fitting areas. But the overall strategy focuses on starting the shopper's journey before arriving at the store, including encouraging virtual co-browsing and fitting room reservations, to increase efficiency and reduce contact.
Reservation platforms like OpenTable, Resy and Tock have modified expanded their toolsets, resulting in a new category of retail appointments. As restaurants are either closed or relying takeout only, these back-end services are scrambling to pivot their offerings to survive the year. “I think retailers are going to turn to appointment based visits indefinitely,” Tock CEO Nick Kokonas said.
Over the last three month, consumer behaviors have shifted -- and the strategies behind retail expansion have changed dramatically. At this week’s Modern Retail +Talk, Iris Nova’s founder and CEO Zak Normandin explained why the pandemic is a test for DTC brands that are hoping to maintain a brick and mortar presence.
A California court just deemed Amazon liable for a faulty product sold by a third-party seller. The ruling, if nothing else, solidifies that Amazon has a real liability risk in California. “It’s going to carry a lot of weight in California,” one lawyer said.
Read MoreAt the Modern Retail Virtual Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.
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