Store of the Future

Why Burger King is launching a rewards program

Burger King is the latest quick service restaurant to announce it's launching a customer rewards program. This week, the fast food chain joins rival McDonald's in piloting a loyalty program that encourages repeat purchases and digital orders. Many of these businesses incurred increased losses during the coronavirus outbreak -- and they likely see new digital programming as a way to try and garner more customer engagement. 

Latest Stories

  • JAN 13, 2021

    As the pandemic continues, gyms are pivoting to virtual corporate perks

    While gyms rush to build out virtual workout products to retain members, seeking out corporate clients has become a growing trend within the industry. From nationwide players like Equinox and Gympass, to regional studios like Fhitting Room, the race to be featured in employers' wellness offerings has begun.

  • DEC 29, 2020

    In 2020, retail workers could no longer be just salespeople

    In 2020, retail workers could no longer just be salespeople. They also had to be safety officers, virtual stylists and shepherds of buy online, pickup in-store orders. The job of the employee changed every single month," said David Marcotte. senior vice president of cross-border retail at Kantar Consulting. In 2021, retail workers shouldn't be pulled in as many different directions -- but the lines between roles will likely continue to blur.

  • DEC 29, 2020
    jeopardy

    How Walmart became an integral part of the DTC playbook

    2020 was a big year for Walmart. Not only did the big box store benefit from essential bulk shopping throughout the pandemic, it also overhauled its image as a hub for not only big CPG brands, but young DTC labels. With an aggressive strategy to appeal to every type of consumer, Walmart is proving that at the end of the day, millions of Americans end up turning to it for their needs.

  • DEC 23, 2020

    As malls and Walmart enter the fray, livestream shopping is becoming more mainstream

    Since the fall, Minnesota-based Mall of America has teamed up with live-stream shopping app Popshop Live to stream products from within its network of stores. Simon Property Group -- a commercial real estate company that owns over 100 malls in the U.S. -- has reportedly struck a partnership with another livestream app, ShopShops. As the pandemic continues to exacerbate long-term revenue declines, these companies are hoping that livestreams will sell products without customers ever needing to enter a store.

  • DEC 22, 2020

    How retailers are dealing with procrastinating shoppers

    With Christmas just days away, retailers are doing everything they can to try to get customers to not add to the online shipping backlog. While, at the same time, still getting customers to buy. For most retailers, that means offering extra incentives for last-minute customers to use same-day fulfillment options like buy online, pickup in-store, or to buy gift cards. But for retailers who don't have buy online, pickup in-store enabled at all of their store locations, they are instead charging extra --upwards of $20 -- for expedited shipping. It could cost them some last-minute shoppers.

  • DEC 16, 2020

    As holiday shipping deadlines approach, retailers are going all in on same-day delivery

    With endless delays and and influx of last minute shoppers, retailers are turning to same day delivery to fulfill holiday-related orders. This has led many brands, including popular destinations like Apple to Best Buy, to offer same-day or two-hour home delivery.

  • NOV 12, 2020

    How Rite Aid’s rebranding takes cues from digital competitors

    Rite Aid's rebranding effort showcases the drugstore industry's ongoing need to stay relevant. Thanks to disruptors' arrival in recent years, chains like CVS, Walgreens and Rite Aid have found even more reason to elevate their services and modernize their stores. Rite Aid's new strategy is yet another example of national pharmacies attempting to stay relevant in an increasingly digitized world.

  • NOV 11, 2020

    Why department stores are trying out digital concierge gifting services

    This holiday season, the plethora of online shopping is already proving to be exhausting. To ease checkout and discourage store crowding, high end retailers -- typically rely on brick and mortar spectacles, decorations and enthusiastic store associates -- are offering "gifting experts" to ease the lift.

  • NOV 04, 2020

    ‘It’s a lot of extra work’: How the pandemic changed the store associate role

    The role of the retail associate has historically been focused on store upkeep or helping customers. With the pandemic's lockdowns earlier this year, many retailers have found opportunities in asking their employees to adapt to their new hybrid online-brick and mortar strategy. These days, many workers are juggling fulfilling online orders, enforcing safety protocols and taking on virtual customer service duties.

  • NOV 02, 2020

    To prepare for the holidays, Big-box retailers are making tech upgrades at warp speed

    While online sales are projected to rise over the holidays, many big-box retailers are still preparing for a rush of in-store traffic. So ahead of the holidays, many big-box retailers like Walmart and Target are making some tech upgrades in stores. To ensure customers who do shop in-store can get in and out while coming into contact with as few people as possible, retailers including Target and Walmart are adding more places to checkout through the store, as well as adding contactless payment options. They're also making upgrades to their store fulfillment services by making it easier for customers to adjust curbside or buy online pickup in-store orders within the retailers' app, and giving customers more contactless ways to pick up those items in stores.

  • OCT 13, 2020

    As payments war continues, Afterpay launches in-store checkout option

    After years of focusing on e-commerce shoppers in the U.S., Afterpay is adding an in-store installment payment options through its app. Retailers like Forever 21 and Levi's have signed on as partners, allowing Afterpay users to split their in-store purchase into four payments. This comes as retailers are trying to find ways to regrow sales -- and alternative payments solutions are clamoring to become leaders in the space.

  • OCT 13, 2020

    Retailers are hoping returns hubs can drive foot traffic

    Despite e-commerce’s rise, retailers are still betting that there's one transaction people will prefer to do in person: returns. Last week, Staples announced that it was partnering with Optoro, a returns processing startup. These types of partnerships were already becoming more common before the coronavirus outbreak. But it’s unclear if they’ll actually lead to more sales.

  • JUL 16, 2021
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    Report: Brands that deliver exceptional customer experiences drive revenue growth

    Every interaction a customer has with a brand is an opportunity to nurture the customer-brand relationship. This report highlights tactics that top brands are using to improve the customer experience.

Modern Retail Livestream Commerce Trends
Jul 28, 2021

At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.

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