Store of the Future

David’s Bridal launches a new chatbot and Pinterest-like tools to help brides plan their weddings

David's Bridal has launched a suite of online wedding planning tools, including a messaging chatbot named Zoey, aimed at helping people find and purchase their wedding looks. The idea is that a service layer will be enough to fend off competition and create a more seamless experience. Taking a page from wedding planning services like Zola, David's Bridal helping brides do save the dates, curate mood boards via Pinterest and of course embarking on finding the perfect wedding dress, all from their device.

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Modern Retail Virtual Forum
Aug 10–Aug 11, 2020

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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