Store of the Future

Why Microsoft is closing most of its experiential stores

Over a decade after it opened its first store, Microsoft is scaling back its retail ambitions. Microsoft’s shuttering is yet another example of tech companies' bad luck with brick and mortar. The stores highlighted a major branding problem for the computing giant: at its core, Microsoft is essentially a wholesales goods company, with a limited history in selling them directly to end consumers.

Latest Stories

  • JUN 05, 2020

    Everything you need to know about how the retail experience is about to change

    Modern Retail spent a week looking into all the changes needed for stores around the country to reopen. Much of it involves guesswork, because no one knows what shoppers will want in the next few months. Neither do we know if the coronavirus will have a second wave. Taking this all into account, here's a rundown of all the biggest changes on the horizon.

  • JUN 02, 2020

    How virtual try-on tools are proving their worth to retailers

    Virtual try-ons quickly took the place of fitting rooms, and with many brands still strategizing reopenings, the solution has quickly become a growing part of the e-commerce offerings. For brands that heavily rely on help from store associates and customer test runs to make sales and minimize return rates, such as Lululemon, Deciem and Design Within Reach, providing virtual customer support is a long game.

  • MAY 29, 2020

    Retail sampling likely won’t be the same again

    Many retailers and companies rely on people testing out their products. But with social distancing in place and many stores closed, that gets much more difficult. For some, it may mean sampling is completely off the table. For others, it means introducing new operations and safeguards that were never thought of before.

  • MAY 28, 2020

    Retailers are testing out reservation-like appointments

    The reservation-to-shop trend is in full swing, and results have been mixed. While grocery chains like DeCicco & Sons have “received an overwhelmingly positive response from customers," other businesses that rely on heavy walk-in traffic, such as bakeries, haven't found them very useful.

  • MAY 27, 2020

    Experiential retail will get a digital facelift in the post-coronavirus world

    When Nordstrom opened its New York City flagship last October, it was the epitome of experiential retail. Now, all of those experiential elements that were supposed to make the store a must-visit may deter customers. Retailers are having to rethink their experiential retail strategy, and what experiences will win over customers.

  • MAY 26, 2020

    The store of the future is coming this summer. Here’s what it looks like.

    Stores are slowly reopening, but they are about to look very different. Fewer people will be inside and the technology will be used to perform easy tasks. We took a look at all of the facets required to rebuild the retail experience. While some of it may look similar to before, a lot of thought is taking place. Come on in and take a look.

  • MAY 20, 2020

    ‘We have to trust customers to do the right thing’: Suitsupply CEO Fokke de Jong on crafting a global reopening strategy

    "Obviously, it’s impossible to pin a garment at a six foot distance," said Suitsupply CEO Fokke de Jong. This prompted him to think outside the box by installing clear, free-standing partitions for fitting areas. But the overall strategy focuses on starting the shopper's journey before arriving at the store, including encouraging virtual co-browsing and fitting room reservations, to increase efficiency and reduce contact.

  • MAY 18, 2020

    Dining booking platforms are expanding beyond restaurants

    Reservation platforms like OpenTable, Resy and Tock have modified expanded their toolsets, resulting in a new category of retail appointments. As restaurants are either closed or relying takeout only, these back-end services are scrambling to pivot their offerings to survive the year. “I think retailers are going to turn to appointment based visits indefinitely,” Tock CEO Nick Kokonas said.

  • MAY 15, 2020

    How Iris Nova is managing reopening brick and mortar

    Over the last three month, consumer behaviors have shifted -- and the strategies behind retail expansion have changed dramatically. At this week’s Modern Retail +Talk, Iris Nova’s founder and CEO Zak Normandin explained why the pandemic is a test for DTC brands that are hoping to maintain a brick and mortar presence.

  • MAY 13, 2020

    Retailers are trying to develop frameworks for reopening safely

    Some of the big owners of retail space have announced their reopening plans. They involved newly-crafted protocols that have never been tested before. While other retailers are taking it slowly, all are trying their best craft a proper reopening strategy. Here's a look at how some are working together and what it takes to develop a true list of best practices.

  • APR 30, 2020

    Inside grocery’s big transformation

    Grocery stores changed overnight with the rise of coronavirus. Because they were able to stay open, they had to figure out how to adapt. Some have implemented new ways to better facilitate digital orders. Others have re-thought their interiors to be safer for customers and staff alike. Here's a look at all the physical changes the grocery industry has seen.

  • APR 28, 2020

    Shopping malls face a tough road ahead as stores re-open

    Even before stores were forced to shut down to the coronavirus, shopping malls were struggling. In October, the number of vacancies at shopping malls reached an eight-year high, according to commercial real estate data analytics company Reis. Now, shoppers may be even less enthusiastic about visiting the mall than they were before the coronavirus. As a result, malls have to make a few key decisions in order to ensure that they survive the coming year.

  • NOV 30, 2020
    Sponsored

    Why shoppable content will help brands win this holiday season

    With in-person sales largely out of the picture this holiday season, brands must adapt to deliver the frictionless experiences that online consumers expect and demand.

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Dec 18, 2020

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