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Big-box retailers are starting to make bigger pushes into health care to target older shoppers. This week, Best Buy announced that it hired its first chief medical officer and announced at an investor meeting its plans to ramp up services like remote monitoring of seniors. Last month, Walmart began piloting a new standalone health care clinic in Georgia that offers primary care and mental health services.
Starbucks just announced a new store concept that allows customers to order their drinks online and more quickly and easily pick them up. It's not the only retailer seeking out new ways to reinvigorate physical spaces.
REI is extending Opt Outside. The retailer is again closing its stores and websites this Black Friday so employees can, ostensibly, go outside. This year, it’s also starting an Opt to Act program, joining a nationwide clean-up effort to collect trash, clean up their neighborhoods and tackle waste. (The company is also rethinking its own business model to use fewer plastic bags and be close to zero waste by 2020.)
Instagram’s version of the mall, then, is a reflection of the brand’s currency in culture, from a community perspective as well as how aggressively it’s pushing its way into the narrative with paid posts.
As shopping moves online and staple retailers increasingly close their doors, developers have been working to revive the draw of the mall. An audacious attempt to reinvigorate the American mall is taking shape in the dreary swamplands of East Rutherford, just outside New York City.
Brick-and-mortar remains an important sales channel for any mall-based retailer, but especially those whose most frequent customers are teenagers. According to a study last year from the International Council of Shopping Centers, 95% of Gen Z shoppers visited a mall between February and April 2018, compared to 75% of millennial and 58% of Gen X shoppers.
Target just announced that its opened around 100 small format stores. These curated shops -- generally in metropolitan locations -- have helped the big box retailer expand and provide more localized offerings. But past retailers have made the same scaled-back attempt and failed.
As big-box retailers like Target, Walmart and Kohl's are grappling with how to defend their business against Amazon's endless aisles, they are finding that in order to gain sales traction in certain categories, offering a curated, sometimes smaller assortment is key.
In a first-of-its-kind partnership, Nike and Foot Locker announced today that they'll let customers at Foot Locker's newest store, located in the Washington Heights neighborhood in Manhattan, use the Nike app in-store. It's indicative of the way that wholesale relationships are evolving.
Children's apparel brand Rockets of Awesome is opening its first pop-up store in New York City on August 8. As a company that caters to both children and parents, it's looking at its store as a way to figure out how they want to shop together.
As grocers look to generate more sales through in-store pickup and delivery they're facing challenges similar to other big box retailers, who have found that stores only double so well as fulfillment centers. Chains like ShopRite and Kroger are looking to build more automated warehouses that can fulfill delivery orders more quickly and more cost efficiently.
Retailers continue to partner with startups to explore implementing Amazon Go-like checkout solutions, but efforts are still in the early stages, particularly as the growth of Amazon Go hasn't quickened as retailers previously feared.
Like other digitally native brands, ThirdLove is opening its retail store to get in front of customers they weren’t reaching online through marketing efforts, or because they didn’t want to shop a brand for the first time online. By opening a store now, ThirdLove is catching up to other direct-to-consumer brands that have already tested temporary retail stores and are opening permanent ones.
Hollister is relaunching its lingerie brand Gilly Hicks by opening four new pop-up stores. This is part of the retailer's strategy to reinvigorate business and catch people's attention using small format, more experiential spaces. This strategic shift follows the lead of DTC brands. But can a large ailing retailer ride the same wave?
Toys 'R' Us is angling for a comeback, but in order to do so, it will have to win over vendors who may be skeptical of working with a brand that's fresh out of bankruptcy. On Thursday, Tru Kids Brands – the new holding company of Toys 'R' Us – announced that it would be opening up two stores, one in Texas and one in New Jersey, in time for the holidays. Tru Kids will be partnering on the new stores with b8ta, a startup that's built both its own physical storefronts as well as a software platform to help retailers build experiential concepts
In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets.
For retailers, running heavy promotions during store shutdowns is proving to be tricky. Due to the coronavirus outbreak, large retailers like Macy’s and Nordstrom, along with chains like the Gap, are aggressively pushing seasonal sales to make room for spring merchandise. With virtually all brick and mortar sales down, anywhere from up to 80% to 100% of expected revenue effectively disappearing for large brands, offering discounts is one of the most effective ways to stay afloat right now, said senior retail analyst at Fit Small Business Meaghan Brophy.
Read MoreExclusively for Modern Retail+ members: Hear from Colin Darretta, CEO and Founder of Wellpath, on the future of direct to consumer business.
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