Store of the Future

REI chief customer officer Ben Steele: Retailers need to ask why they exist

REI is extending Opt Outside. The retailer is again closing its stores and websites this Black Friday so employees can, ostensibly, go outside. This year, it’s also starting an Opt to Act program, joining a nationwide clean-up effort to collect trash, clean up their neighborhoods and tackle waste. (The company is also rethinking its own business model to use fewer plastic bags and be close to zero waste by 2020.)

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Modern Retail+ Talks: Direct to Consumer’s Future
Apr 9, 2020

Exclusively for Modern Retail+ members: Hear from Colin Darretta, CEO and Founder of Wellpath, on the future of direct to consumer business.