Retail Revolution

Modern Retail Research: 82% of brands are expecting higher DTC holiday sales

This year, retailers and brands are focusing on building out their digital fulfillment programs and are expecting record e-commerce sales, according to new research from Modern Retail and Glossy. As such, they are forecasting a digital windfall. What's more, the brands surveyed said they are implementing a bevy of services and offerings to better facilitate. Here are some takeaways from our most recent November survey. 

Latest Stories

  • NOV 17, 2020

    ‘In a sweet spot right now’: Legacy crafting retailers and brands are seeing new signs of life

    With a second lockdown on its way, consumers are set to fully embrace crafting projects this year. These DIY hobbies range from sewing and knitting, to painting, with winners including art supply retailer Michaels and sewing machine manufacturer Brother seeing a spike in demand. Now they're hoping they can keep up the momentum.

  • NOV 17, 2020

    Modern Retail Research: 37% of brands will run holiday promotions for at least 8 weeks

    Brands are changing things up this holiday season. In a November survey of 27 Glossy and Modern Retail readers who work for brands, 37% of respondents said their companies will be running promotions for eight weeks or more this holiday season, while just 18.5% said they ran promotions for eight weeks or more in 2019.

  • NOV 17, 2020
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    How dining reservation apps are helping restaurants prepare for winter

    The restaurant industry has been hit very hard by the coronavirus, which has ravaged many businesses and their longstanding dine-in models. With the help of reservation management tools from startups like Tock and Resy, chefs and owners are hoping to survive the coming winter with the lack of outdoor dining. Here's how these platforms are trying to help restaurants prepare for the upcoming cold nights.

  • NOV 17, 2020

    Big-box retailers are changing their marketing messages to avoid a Black Friday crunch

    This year, Black Friday has been replaced by a season of savings. Retailers are now advertising multiple days of deals ahead of Black Friday, rather than just offering sales between Thanksgiving and Cyber Monday, as they've mostly done in years' past. Walmart is advertising "Black Friday Deals for Days," while Lowe's is calling its promotional event a Season of Savings. But in order to get customers to start shopping earlier, retailers also have to convince them that they won't get a better deal by waiting until the last minute.

  • NOV 13, 2020

    ‘Creating an Amazon flywheel’: DoorDash’s S-1 annotated

    For years, DoorDash has been duking it out with others like Grubhub and Uber Eats. Over the last year, however, its marketshare has grown significantly over the last year. The newly-released financials show the company is still losing a lot of money, and is dependent on an ever-fluctuating marketing mixed with a precarious and low-margin industry. Here's our look into the company's financial filing.

  • NOV 06, 2020

    How Venmo is trying to become a contactless payments leader for retailers

    Over the years, Venmo has slowly attempted to eke out a space in the hospitality and retail space. But until now, the payment platform's technology hasn't been equipped to handle large merchant transactions. In the coming months, parent company PayPal will be rolling out backend products to support businesses in accepting Venmo as form of payment.

  • NOV 04, 2020

    ‘Left out in the cold’: Why Under Armour’s app strategy failed

    Under Armour is paring down its ambitions in the digital fitness space. Last week, the athletic apparel retailer announced it was doing away with two apps that it had previously acquired in 2015. The company is selling MyFitnessPal, and shutting down Endomondo by the end of the year. When Under Armour these two apps, alongside MapMyFitness several years ago, the company hoped that by owning a variety of digital fitness apps, it could get the tens of millions of people who used these apps to subsequently buy their workout gear from Under Armour. That hasn't panned out.

  • NOV 02, 2020

    Digital Tupperware parties are bringing the brand back into vogue

    Most intriguing about Tupperware’s success is that it has amassed all those sales largely without the help of a traditional e-commerce store. The vast majority of its business still comes from its nationwide network of sellers, who have figured out how to bring direct-selling to Zoom, Instagram, TikTok, Facebook and even WhatsApp. Tupperware’s general e-commerce store, which it launched last year, brings in just 4% of its revenue.

  • NOV 02, 2020

    Why longer seasonal campaigns are helping ailing restaurant chains

    As quick service restaurants embark on the recovery journey, long-runs of seasonal items and shifting visitor hours is becoming the key to driving traffic back to locations. After months of recorded losses due to a decrease in visitors, chains like Starbucks and Dunkin are finding a new groove by catering to this new behavior.

  • OCT 29, 2020

    Bed Bath & Beyond’s grand turnaround plan: Make stores more inspirational, rely less on coupons

    After one year on the job, Bed Bath & Beyond CEO Mark Tritton has solidified a three-year plan that he hopes will turn the faltering home goods chain around. At a virtual investor day presentation, Tritton laid out the steps he and his executive team plan to take to return Bed Bath & Beyond to consistent sales growth, some of which have already been taken during the pandemic.

  • OCT 27, 2020

    ‘Every day is casual’: How Kohl’s is betting on the wellness movement to become permanent

    Expect to see fewer handbags in Kohl's stores in the future, and more laundry detergent and yoga pants. On Monday, Kohl's announced that it would be testing out a new shop-in-shop called the Wellness Market, which will carry products like vitamins, dish soap, baby wipes from brands including Seventh Generation and the Honest Company. It's part of the new strategic framework Kohl's announced last week, in which the department store chain said its focus going forward is to be the leading retailer for shoppers looking for products to support an active and casual lifestyle.

  • OCT 27, 2020

    Amid the e-commerce boom, white-labeled delivery is having a moment

    While delivery services have pushed further into non-food categories, some brands are choosing to go about same-day delivery on their own. With assistance from white label solutions providers, both direct to consumer brands and big retail chains are foregoing delivery apps reaching customers directly.

  • MAY 05, 2021
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    Brand guide: The Amazon expert’s playbook for Prime Day 2021

Modern Retail Virtual Forum
Jul 21, 2021

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