Retail Revolution

Why Tastemade is partnering with retailers for shoppable programming

Recent Walmart and Amazon partnerships suggest that shoppable TV might become a big part of Tastemade's future. And as more retailers are looking to invest in their own television shows, social-first media companies like Tastemade are becoming their go-to place. But the media company still has to figure out how to get people to actually buy the products.

Latest Stories

  • NOV 24, 2020

    With tourist traffic dwindling, Abercrombie & Fitch is accelerating plans to close expensive flagship stores

    Even before the pandemic, Abercrombie & Fitch has been on a mission for the past several years to close some of its flagship stores in expensive cities. But now, those plans have been accelerated in order to focus more on the company's growing e-commerce business. CEO Fran Horowitz announced during the teen apparel retailers' third quarter earnings that the company will be closing eight flagship stores by the end of January. Going forward, the company will focus more on serving the local customer, through services like curbside pickup.

  • NOV 23, 2020

    Shipt shoppers are the latest entrants in the growing gig workers rights movement

    Some Shipt workers are trying to get better worker protections, and are partnering with the nonprofit group Gig Workers Collective’. The two hope the collaboration will give the group of delivery people leverage during negotiations. Unlike other tech-based delivery services, labor organizing among Target-owned Shipt workers has its own challenges.

  • NOV 23, 2020
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    As big tech goes all in on live-stream shopping, the future may be for small brands

    Based on its success overseas, experts have been predicting for years that live-stream shopping will blow up in the U.S. Until now, even though apps like NTWRK are niche successes, that hasn’t happened. But the entrance of tech giants into live-stream shopping might signal a real breakout moment -- and might prove to be a boon especially to small, niche businesses.

  • NOV 19, 2020

    Modern Retail Research: 82% of brands are expecting higher DTC holiday sales

    This year, retailers and brands are focusing on building out their digital fulfillment programs and are expecting record e-commerce sales, according to new research from Modern Retail and Glossy. As such, they are forecasting a digital windfall. What's more, the brands surveyed said they are implementing a bevy of services and offerings to better facilitate. Here are some takeaways from our most recent November survey. 

  • NOV 19, 2020

    ‘Too small to show ROI’: Why Target canceled its subscribe and save service

    This month, Target axed its subscribe and save program. Instead, the company said it's focusing its efforts on continuing to grow in-store and curbside pickup, as well as same-day delivery via Shipt, which itself offers a subscription for users. The move is another example of a big-box retailer trying out an e-commerce revenue strategy to compete with Amazon. But this one didn't stick.

  • NOV 18, 2020

    Why Walmart and Amazon are battling over your garage door

    The obvious reason why Walmart and Amazon are jockeying to expand their in-home delivery systems is to make ordering online a simpler proposition. Both companies see having in-home and in-garage delivery options as bolstering their overall value to consumers -- the less work the consumer has to put in, the more attractive shelling out money for Amazon Prime or Walmart+ seems. But more quietly, in-home delivery programs may also be opening a pathway for both companies to expand their presence in the smart home market.

  • NOV 17, 2020

    ‘In a sweet spot right now’: Legacy crafting retailers and brands are seeing new signs of life

    With a second lockdown on its way, consumers are set to fully embrace crafting projects this year. These DIY hobbies range from sewing and knitting, to painting, with winners including art supply retailer Michaels and sewing machine manufacturer Brother seeing a spike in demand. Now they're hoping they can keep up the momentum.

  • NOV 17, 2020

    Modern Retail Research: 37% of brands will run holiday promotions for at least 8 weeks

    Brands are changing things up this holiday season. In a November survey of 27 Glossy and Modern Retail readers who work for brands, 37% of respondents said their companies will be running promotions for eight weeks or more this holiday season, while just 18.5% said they ran promotions for eight weeks or more in 2019.

  • NOV 17, 2020

    How dining reservation apps are helping restaurants prepare for winter

    The restaurant industry has been hit very hard by the coronavirus, which has ravaged many businesses and their longstanding dine-in models. With the help of reservation management tools from startups like Tock and Resy, chefs and owners are hoping to survive the coming winter with the lack of outdoor dining. Here's how these platforms are trying to help restaurants prepare for the upcoming cold nights.

  • NOV 17, 2020

    Big-box retailers are changing their marketing messages to avoid a Black Friday crunch

    This year, Black Friday has been replaced by a season of savings. Retailers are now advertising multiple days of deals ahead of Black Friday, rather than just offering sales between Thanksgiving and Cyber Monday, as they've mostly done in years' past. Walmart is advertising "Black Friday Deals for Days," while Lowe's is calling its promotional event a Season of Savings. But in order to get customers to start shopping earlier, retailers also have to convince them that they won't get a better deal by waiting until the last minute.

  • NOV 13, 2020

    ‘Creating an Amazon flywheel’: DoorDash’s S-1 annotated

    For years, DoorDash has been duking it out with others like Grubhub and Uber Eats. Over the last year, however, its marketshare has grown significantly over the last year. The newly-released financials show the company is still losing a lot of money, and is dependent on an ever-fluctuating marketing mixed with a precarious and low-margin industry. Here's our look into the company's financial filing.

  • NOV 06, 2020

    How Venmo is trying to become a contactless payments leader for retailers

    Over the years, Venmo has slowly attempted to eke out a space in the hospitality and retail space. But until now, the payment platform's technology hasn't been equipped to handle large merchant transactions. In the coming months, parent company PayPal will be rolling out backend products to support businesses in accepting Venmo as form of payment.

  • APR 14, 2021

    How brands are putting personalization at the center of e-commerce

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