Holiday pop-up markets have been a winter staple of malls and city centers for years. But this year, holiday pop-ups look a little different. While some places are still moving forward with in-person events, other companies are instead turning their pop-ups into online marketplaces, either because new pandemic restrictions have made in-person events all but impossible. The challenge is that not all of the businesses who typically sell through holiday markets are equipped yet to sell online, and getting people to discover new small businesses is a tougher task online.
The future of gyms remains up in the air, but trainers are finding new digital sources of income. Equipped with their followers, influencer-like instructors are wielding their power -- cutting out the middleman and building out their own virtual fitness channels. And platforms are popping up helping these trainers build out their own independent businesses.
Reebok's future as a part of Adidas is now in question, after the German sportswear brand confirmed to media outlets on Monday it "has started to assess strategic alternatives for Reebok, including but not limited to a potential sale of the business." Reebok has lost market share in U.S. sneakers since it was acquired by Adidas, and though Adidas has recently been reinvesting in growing Reebok's profile, a coronavirus-induced sales hit made it harder for Adidas to build the Reebok brand.
Free sample stands are often considered a big in-store conversion driver for food brands. Now, startup brands are testing out new ways to get their products to potential customers. They're doing this by partnering with restaurants and cafes or tacking on free samples to existing orders. These tactics aren't a panacea, but they are helping these startups find more eyeballs.
On Monday, Ikea announced that it would be shutting down its print catalog, after a 70 year run. While there are a few other companies have shut down or temporarily cut back on print catalogs this year, like Uncommon Goods, Ikea is actually an outlier. But that's also because Ikea has been lagging behind its competitors in recent years in building out a big e-commerce business.
So much for staffing up on seasonal store associates. According to a November 2020 Glossy and Modern Retail survey of brand workers, in preparation for this holiday season, brands shifted their resources away from stores to investments that better serve online shoppers. Read more in our latest research brief.
After a decade-long partnership with JCPenney, Sephora is now striking a deal with one of its rivals to reach new customers. On Tuesday, Kohl's announced that it had secured a partnership to open 850 Sephora shop-in-shops within its stores by 2023, the first of which will open next year. For the past 16 years, Sephora has operated shop-in-shops within JCPenney stores, with that deal set to expire within approximately two years. Sephora's decision to ditch JCPenney for Kohl's signals how drastically the fortunes of these two department stores have diverged.
Recent Walmart and Amazon partnerships suggest that shoppable TV might become a big part of Tastemade's future. And as more retailers are looking to invest in their own television shows, social-first media companies like Tastemade are becoming their go-to place. But the media company still has to figure out how to get people to actually buy the products.
The "middle mile" -- the part of the supply chain in which goods are shipped from a supplier's warehouse to a retail store -- might not have the buzz or high profile of last-mile delivery, but a growing number of retailers see middle-mile logistics as a quick path toward slashing delivery costs. For retailers, that would keep them competitive as the online delivery space grows more crowded.
If the last nine months did nothing else for retailers and brands, it made them realize that there are some downsides to being precious and exclusive about where to sell products. A Modern Retail and Glossy survey, in which we queried employees at brands and retailers, found that more companies this year plan to try out a variety of new digital sales channels they never did before. Here's a look at our most recent holiday related data.
Even before the pandemic, Abercrombie & Fitch has been on a mission for the past several years to close some of its flagship stores in expensive cities. But now, those plans have been accelerated in order to focus more on the company's growing e-commerce business. CEO Fran Horowitz announced during the teen apparel retailers' third quarter earnings that the company will be closing eight flagship stores by the end of January. Going forward, the company will focus more on serving the local customer, through services like curbside pickup.
Some Shipt workers are trying to get better worker protections, and are partnering with the nonprofit group Gig Workers Collective’. The two hope the collaboration will give the group of delivery people leverage during negotiations. Unlike other tech-based delivery services, labor organizing among Target-owned Shipt workers has its own challenges.
Based on its success overseas, experts have been predicting for years that live-stream shopping will blow up in the U.S. Until now, even though apps like NTWRK are niche successes, that hasn’t happened. But the entrance of tech giants into live-stream shopping might signal a real breakout moment -- and might prove to be a boon especially to small, niche businesses.
This year, retailers and brands are focusing on building out their digital fulfillment programs and are expecting record e-commerce sales, according to new research from Modern Retail and Glossy. As such, they are forecasting a digital windfall. What's more, the brands surveyed said they are implementing a bevy of services and offerings to better facilitate. Here are some takeaways from our most recent November survey.
This month, Target axed its subscribe and save program. Instead, the company said it's focusing its efforts on continuing to grow in-store and curbside pickup, as well as same-day delivery via Shipt, which itself offers a subscription for users. The move is another example of a big-box retailer trying out an e-commerce revenue strategy to compete with Amazon. But this one didn't stick.
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