Retail Revolution

Modern Retail Research: Brands and retailers are once again making investments for the future

We're now a year out since the pandemic first hit, and brands and retailers are beginning to make more concerted steps to grow their businesses. According to a recent Modern Retail and Glossy survey, 42% of brands are already spending more on advertising than they were during the past year. That is to say, companies are beginning to think about growth rather than survival.

Latest Stories

  • FEB 19, 2021

    How retailers are trying to implement the 15% diversity pledge

    After brands and retailers have began the 15% Pledge to add diverse products to their shelves, some companies have rolled out the first assortments in time for Black History Month. Retailers like Gap, Macy's and Lowe's have taken the first steps to carry BIPOC-founded products, alongside initiatives like hiring diverse candidates and incubating Black and other founders of color.

  • FEB 19, 2021

    TikTok is testing out a seller marketplace

    TikTok is testing a new third-party selling product called TikTok Shop. Within the app, brands can upload their products and prices, receive and process orders and transactions, track deliveries, give refunds and interface with customers. And it suggests that TikTok is building out a third-party marketplace even more sophisticated than its closest rival, Instagram Shops.

  • FEB 18, 2021
    victorias secret

    After a failed spin off, Victoria’s Secret’s focus has been on improving profitability

    Nearly a year after a proposed spin off of Victoria's Secret was called off, the lingerie brand has been trying quietly to course correct some previous missteps. Most recently, Victoria's Secret announced this week that it would once again start selling swimwear in select stores, after exiting the category in 2016. Retail analysts say that Victoria's Secret's recent moves have been less focused on trying to re-establish itself as the most-talked about brand in lingerie, and rather getting back to the fundamentals of retail.

  • FEB 16, 2021

    How ugly grocery delivery services went mainstream during the pandemic

    The so-called ugly produce movement has gained steam during the pandemic, with customers turning to services like Misfits Market, Imperfect Foods and Hungry Harvest for their grocery essentials. Now these startups, typically viewed as a niche category within the overall delivery space, are focusing on private label and customization for customer retention.

  • FEB 16, 2021

    How Aldi’s early investments are helping it take on Walmart and Kroger

    Aldi is one of the few retailers who still has an ambitious slate of store openings planned for this year. The discount grocer announced last week that it plans to open 100 more stores in the U.S this year, and is set to have the third largest number of grocery stores in the U.S., behind Kroger and Walmart. In addition to opening more stores, Aldi has been making other investments to become more of a household name.

  • FEB 10, 2021

    ‘Our real commitment is to the community’: How EatOkra is building a marketplace for Black businesses

    Startup EatOkra wants to become much more than a Yelp for Black business. Its current iteration lets users filter by location and food type, leave reviews and find contact info and open hours for restaurants in their area. But the company said a lot more is on the horizon, including new features that would let users buy from businesses and even home chefs directly in the app. In a dire moment for the Black business community, EatOkra wants to become something bigger.

  • FEB 04, 2021

    Why Uber is expanding into alcohol via its Drizly acquisition

    This week Uber announced the acquisition of alcohol delivery service Drizly, which will eventually be integrated within the Uber Eats app. The deal marks the latest consolidation within the food and beverage delivery space, and signals Uber's increased focus on retail services.

  • JAN 28, 2021

    Why Godiva is closing its U.S. retail stores

    Chocolate brand Godiva is the latest brand to close its retail shops due to the pandemic. The century-old company, which also operates wholesale and e-commerce channels, will shutter its brick and mortar stores and cafes in March. Like others, the confectionary brand will shift focus to its growing digital presence.

  • JAN 27, 2021

    Pet startups are striking more retail partnerships after record growth in 2020

    It's a good time to be a startup that sells products for cats and dogs, as the pet care sector is currently booming. Earlier this month Wild One, which launched in 2018 by selling accessories like leashes, announced that it would start selling some of its products in Target. In October, another dog food startup, Jinx, announced that it would start selling its products on Petco's website. These pet care startups have a few trends working in their favor, namely that a number of pet shelters reported record adoptions in 2020.

  • JAN 25, 2021

    How Amazon is shaping the future of airport retail

    The company behind Hudson News is investing in Amazon's cashierless technology. The partnerships make a certain amount of sense. On the retailer side, this is one way to lower the barriers to entry as much as possible for customers. For Amazon, airport retail is a complex and expensive sector to enter -- so, the e-commerce giant relying on its technology to get a foothold into the market instead.

  • JAN 22, 2021

    As gyms falter, ClassPass is rapidly expanding beyond fitness

    ClassPass, which began as fitness boutique-booking app back in 2013, has been rapidly expanding into other areas such as wellness and beauty treatments. In the past year, the platform has added 6,500 non-workout venues to help diversify its marketplace offerings and potential revenue. And the company plans to double down on this area.

  • JAN 21, 2021

    Why retailers are paying employees to get the coronavirus vaccine

    Retailers are trying to get their employees vaccinated -- and fast. There's a clear incentive for retailers to encourage their employees to get vaccinated as quickly as possible: as more of their employees get vaccinated, it decreases the likelihood that one of them will contract the coronavirus at work. However, mandating that employees get the vaccine presents its own set of challenges.

  • MAY 05, 2021

    Brand guide: The Amazon expert’s playbook for Prime Day 2021

Modern Retail Virtual Forum
Jul 21, 2021

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