Retail Revolution

Outdoor gear brand Stanley is adding new retail partners after its best-ever sales year

Outdoor drinkwear and cookware company Stanley's direct-to-consumer and e-commerce sales grew nearly 350% and 150%, respectively, and global business "doubled" in 2021. In turn, Stanley has ramped up its retailer partnerships, entering new retailers like Outdoor Voices for the first time last year and increasing shelf space at preexisting partners like REI.

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