Retail Revolution

Startups are trying to make e-commerce packaging more sustainable

With concerns about wasteful packaging increasing, brands are looking for more sustainable and cost-effective options to ship orders. The issue is prompting a slew of startups to create reusable packaging that attracts retail partners. To incentivize brands, these solutions promise environmentally friendly options that offer a better return per-use on cost.

Latest Stories

  • MAR 29, 2021

    How essential retailers are defending against a 2021 slowdown

    A year ago, essential retailers ruled the roost. Big-box retailers like Home Depot and Target, hardware stores, grocery stores and drug stores were some of the only places where people in the U.S. could still shop in-person, after the first wave of stay-at-home measures. As a result, they reported unprecedented sales growth through the spring. None of these retailers are expecting to match that same sales growth last year, but they are investing in different initiatives to avoid losing market share.

  • MAR 29, 2021

    Influencers are infiltrating ghost kitchens, with the help of Planet Hollywood’s founder

    Virtual Dining Concepts is a ghost kitchen company -- meaning it connects industrial kitchens with restaurants that only distribute through dining apps like DoorDash. But there's a Planet Hollywood-esque spin: instead of simply ginning up a dark restaurant that will live on the various dining apps, he's aligning his businesses with celebrities and influencers. It's a growing online commerce trend, and hints at some business model hurdles.

  • MAR 26, 2021
    sms ordering

    Why restaurants are investing in WhatsApp-based ordering

    Earlier this week, Taco Bell parent company Yum announced the acquisition of Tictuk Technologies, a software company that facilitates orders on WhatsApp and Facebook Messenger. The acquisition gives a major boost to what has been, until lately, a relatively quiet corner of the food world: delivery storefronts operating on messaging apps -- also called conversational commerce

  • MAR 25, 2021

    Lowe’s is rethinking its annual spring sale to focus more on design inspiration

    Spring has historically been the biggest sales season for home improvement retailers like Lowe’s. This year, Lowe's is rethinking its approach to its annual spring sale, in order to market the home improvement retailer as more of a destination for home decor. Rather than just being the place that customers go to to learn how to say, sand a deck, Lowe's also wants customers to think of it as a place to look for inspiration when designing their bedroom or backyard.

  • MAR 24, 2021

    As stores begin to reopen, retail real estate insiders are cautiously optimistic

    For the first time since the coronavirus first hit the U.S., store openings are outpacing closures, according to the latest data by Coresight Research. As vaccination rates increase and the weather warms up, some retailers are finding it the perfect time to delve back into their brick and mortar plans.

  • MAR 23, 2021

    How owning its manufacturing helped Duer stay agile during the pandemic

    Owning the supply chain has become a growing trend among digitally-native brands in recent years. Unlike the first generation of DTC players, emerging companies like Rothys and Caraa are choosing to own their production over partnering with manufacturers. But, as apparel brand Duer came to find during the pandemic, there are limits to what you can realistically own.

  • MAR 22, 2021

    How Yelp is planning a comeback with reservations and pickup tools

    Nearly two decades after launching, Yelp is getting into the reservations game. After years of courting businesses to buy ads on the platform, the company is building tools to regain attraction among businesses, especially hard-hit restaurants and bars. Among the new features are a revamped waitlist, a POS management system and customer-facing iOS widget.

  • MAR 22, 2021

    Why Twitter is testing a ‘Shop’ button

    Twitter is one of the latest -- and perhaps the last -- major social platform to test out in-app buy buttons. Facebook, Instagram and WhatsApp all have in-app stores; Pinterest and Snapchat have shoppable AR filters; and TikTok has been testing its own in-app shops. Twitter’s entrance into the space is especially notable because Twitter has never been a significant driver of commerce -- and, if anything, Twitter’s arrival shows that social commerce is the inevitable future for all major social apps.

  • MAR 19, 2021

    Inside Fabletics new virtual fitness app strategy

    Fabletics is the latest fitness apparel brand to get into the virtual workouts space. The athletic apparel company recently launched Fabletics FIT, available free to subscribers and for a monthly fee to outside customers. The move is part of a growing trend of retailers looking to offer services beyond their products.

  • MAR 18, 2021

    Why Dick’s Sporting Goods is doubling down on private labels

    As the private label boom continues, Dick's Sporting Goods is continuing to invest in its in-house brands. This week, the company announced a new men's athletic apparel brand, called VRST, as its next label within its in-house brand portfolio. The launch arrives following the category's contribution of $1.3 billion to the retailer’s sales during 2020.

  • MAR 17, 2021

    Target’s new private label tries to cash in on the crafting boom

    Target is betting that the arts and crafts boom will continue even after the pandemic is over. Earlier this week, the big-box retailer announced the launch of a new private label line called Mondo Llama, under which Target will sell crafting supplies aimed at both kids and adults. The retailer's approach indicate that may start to change, especially in light of the fact that people have been spending more on crafting supplies during the pandemic.

  • MAR 16, 2021

    How brands are using TikTok as a channel for customer service and product feedback

    Companies have updated packaging and sourced new product ideas after reading through the comments on TikTok. Combing through the comments can be labor-intensive on both organic and paid posts. Yet brands have found that customers’ comments can lead to easy product improvements if they can become comfortable with the tone of the app and put in the man-hours of listening to their customers there.

  • MAY 05, 2021
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    Brand guide: The Amazon expert’s playbook for Prime Day 2021

Modern Retail Virtual Forum
Jul 21, 2021

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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