Retail Revolution

Why retailers are popping up in hotel lobbies

Hotel rooms and lobbies are becoming and increasingly attractive area for retailers to acquire new customers. Last week, Rent the Runway announced that it was partnering with Marriott-owned W Hotels. Visitors at four W Hotels will have the option to rent four pieces of clothing from Rent the Runway when they book their rooms, which will be placed in the closets of their rooms when they arrive. And department stores including Nordstrom, Macy's and Bloomingdale's are currently hosting pop-ups in time for the holidays at a handful of New York City hotels, in order to draw more business from tourists.

Latest Stories

  • DEC 06, 2019

    How discount chain Five Below is plotting its expansion

    As Five Below expands, it is straying from the traditional playbook of a discount chain by carrying more expensive products and spending more on brand marketing. So far, it's working. The company reported during its third quarter earnings on Wednesday that net sales were up 20.7% to $377.4 million compared to a year ago.

  • DEC 05, 2019

    ‘Has to be a total structural change’: JCPenney is running out of time to execute a turnaround

    Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can do it quickly enough.

  • DEC 03, 2019

    How physical retailers are trying to stay relevant on Black Friday

    Black Friday sales hit new records, but in-store traffic saw a decline. This doesn't mean that physical stores are dying, but instead hints at the 24-hour Holiday sales bonanza becoming something new that's more convenient -- and less stressful.

  • DEC 02, 2019

    Amazon’s personalized catalogs lead the pack

    Direct mail has become an important part of many digital brand's marketing budgets. Now catalogs are having a moment too -- and companies are increasingly melding the digital data they have about customers with the larger pieces of mail they send to their homes.

  • NOV 25, 2019

    Retailers are trying to prepare for holiday tech failures

    The holidays are here and retailers are expecting big sales and hoping their infrastructure remains intact. For bigger brands, the fear of online downtime looms. Meanwhile, smaller businesses fear they don't have the correct fulfillment and logistics in place for the increase in demand. As a result, most businesses are trying their best to prepare for the impending storm.

  • NOV 22, 2019

    Why maternity brand Hatch decided to collaborate with J.Crew

    At an industry event, executives from J.Crew and Hatch discussed why the decided to work together. J.Crew is big and Hatch is small, so they both had different intentions in mind. Put together, they highlight a growing tension brands face when trying to expand.

  • NOV 18, 2019

    Why Under Armour is struggling with its direct-to-consumer business

    Under Armour, like many other brands that have relied historically on wholesalers to sell its product, wants to generate more revenue from its own website and stores. But, its direct-to-consumer business has struggled for a couple of reasons. In order to right the ship, Under Armour is looking to open more full-price stores, continue to highlight the technical innovation in its apparel and performance wear, and build a new e-commerce platform.

  • NOV 12, 2019

    As livestreamed shopping videos take off in China, Western brands look for a way in

    As livestreaming shopping videos have become increasingly popular in China, they've also become critically important to brands' strategies for the biggest shopping holiday in the country, Alibaba's Singles Day. Overall, the number of merchants who incorporated livestreaming into their Singles Day campaign was up 200% compared to last year, according to Alibaba.

  • NOV 07, 2019

    ‘The front store is struggling’: Drug store chains look to figure out their purpose

    Walgreens is reportedly looking to go private, highlighting just how difficult it is for drug stores to remain relevant as a mix of big-box and online competitors encroach upon their retail business. Drug store chains like Walgreens and CVS generate a large portion of sales not only from medications, but also from sales of snacks, cleaning products, and other consumables -- often referred to as front store sales. But as customers are finding it more convenient and cheaper to buy these products from Amazon or other big-box chains like Target and Walmart, drug store chains have to give shoppers other reasons to buy more than just prescriptions from them.

  • NOV 05, 2019

    Despite resale’s unprofitability, investors aren’t deterred

    The RealReal's latest earnings results showed the company still in the red, but growing revenue. Wall Street considered it an overall success. Most companies in the resale space are trying to grow quickly, and have yet to turn a profit. Despite that, investors continue to be interested in the space.

  • NOV 04, 2019

    Faced with rising CAC, online retailers look for new channels: Insights from the Modern Retail Summit

    Retail leaders attended the Modern Retail Summit to discuss the biggest issues plaguing the industry. Topics included: customer acquisition, retaining talent, sale attribution and, of course, Amazon.

  • NOV 01, 2019

    The food delivery wars are about convenience, not brand

    GrubHub's most recent earnings sent its stock price spiraling. The poor results and meager Q4 outlook point to a crowded restaurant delivery space. The 15-year-old company used to be the leader in the space and new entrants with slightly different business models are giving GrubHub a run for its money. The question remains whether any of these businesses are sustainable.

  • JAN 14, 2020

    Staying relevant in a fast-paced industry: A health and beauty company's guide

    A growing number of health and beauty brands are turning to cloud-based systems that can handle customer, financial and inventory data across all processes, from production to payment.

Modern Retail Summit
Apr 20–Apr 22, 2020

At the Modern Retail Summit, we’ll bring together hundreds of senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

Buy Passes