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The battle over who can offer e-commerce customers the most convenient shipping options is increasingly shaping up to be a showdown between Amazon and Walmart.
Unilever is looking at more than just direct-to-consumer brands as it seeks to diversify its health and wellness offerings.
Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach.
As department stores add more services to lure shoppers, they are placing a premium on speed and convenience.
Target doesn’t share its first-party customer data without outside vendors, so it partners with tech startups through its accelerator programs.
Mass retailers are competing to grab a larger piece of the market share in the pet-care category as shoppers shift away from specialty stores.
The most important story in retail today is how legacy retailers are starting to look more like DTC companies, and vice-versa
Retailers and brands are using Facebook Groups to bring together customers for the sake of turning them into coveted communities.
Whether retailers are putting all of their eggs into the platform’s basket, or cutting off spending entirely, Facebook anxiety for marketers continues.
Wayfair's product team starts by identifying a customer problem, and then thinks about what tech features could potentially solve that problem.
At the Digiday Retail Summit in Austin Texas, industry executives gathered to talk about the biggest challenges they're facing right now.
Lululemon's new CEO is rethinking the boundaries of the athleisure brand.
Six months into the job, JCPenney's new CEO Jill Soltau is filling out her executive team with alumni from Macy's, Walmart, and Target.
Today's mass retailers are pushing into children's apparel by experimenting with a variety of purchasing models, and pushing more premium brands.
Over the past seven years, Best Buy become a model example of how big-box retailers can survive in the age of Amazon.
Location data is no longer limited to geo-fencing, which typically triggers a text or app notification when a person enters a street or store.
Physical retail strategies have become integral to the growth of direct-to-consumer brands, as they seek out customers they can't reach online. Members of the first generation of DTC, like Warby Parker and Casper now have aggressive store expansion plans. Home goods brand Parachute is one such brand that's undergoing a rapid physical expansion. After launching in 2014, last year Parachute raised $30 million in venture capital to open 20 stores by 2020. Right now, the company now has seven stores in Los Angeles, San Francisco, Portland, New York, Chicago and Dallas.
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