Retail Revolution

‘The front store is struggling’: Drug store chains look to figure out their purpose

Walgreens is reportedly looking to go private, highlighting just how difficult it is for drug stores to remain relevant as a mix of big-box and online competitors encroach upon their retail business. Drug store chains like Walgreens and CVS generate a large portion of sales not only from medications, but also from sales of snacks, cleaning products, and other consumables -- often referred to as front store sales. But as customers are finding it more convenient and cheaper to buy these products from Amazon or other big-box chains like Target and Walmart, drug store chains have to give shoppers other reasons to buy more than just prescriptions from them.

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Jul 21, 2021

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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