Q&A

Sephora e-commerce exec Carolyn Bojanowski on the growing importance of same-day fulfillment in beauty

As more beauty sales are moving online, retailers like Sephora have had to up their e-commerce game. Carolyn Bojanowski, senior vice president and general manager of e-commerce at Sephora, said that a big focus for the retailer over the past year has been adding more e-commerce services, like a same-day delivery partnership with Instacart, as well as more ways for customers to chat with Sephora employees online. Bojanowski spoke more with Modern Retail about how Sephora's e-commerce experiences have evolved over the past year.

Latest Stories

  • MAR 10, 2021
    Q&A

    ‘The website was an afterthought’: Simplehuman CEO Frank Yang on its new DTC focus

    Since launching more than 20 years ago, Simplehuman has become known for its high-end kitchen and bath products, such as the brand's flagship line of trashcans. The company had historically focused more on wholesale distribution and physical retail partnerships. However, founder Frank Yang explained that the pandemic proved an e-commerce DTC strategy is a must for long term growth.

  • JAN 27, 2021
    Q&A

    ‘Invest in building the tech first’: Tradesy CEO on its strategy to corner the luxury resale market

    The pandemic helped push secondhand resale sites, including Poshmark and The RealReal, into the spotlight. One platform that's been quietly building a following is Tradesy, which is mainly geared toward fashion and luxury shoppers. In an interview with Modern Retail, Tradesy founder Tracy DiNunzio discussed the importance of building a robust authentication program early in order to scale a resale site.

  • JAN 07, 2021
    Q&A

    Thinx CEO Maria Molland: Wholesale is a ‘stamp of approval’

    Since taking over as CEO of Thinx in 2017, Maria Molland has sought to turn the startup -- and subsequently the period underwear category -- from a niche player into something that's at home on the shelves of mass-market retailers. To bring about this change, Molland has started to invest more in traditional advertising, running the company's first TV ad in 2019, as well as expanded its wholesale presence. Of course, like over other startup, the coronavirus pandemic threw a wrench in Thinx's plans. Still, Thinx is closing 2020 with close to $80 million in revenue, and ended the year profitable.

  • DEC 23, 2020
    Q&A

    Ro chief growth officer Rob Schutz: ‘Amazon entering the space is great for digital pharmacy’

    Telehealth experienced a boom in 2020, as the pandemic forced people to replace in-person services with online alternatives. That also means it's been an explosive year for telehealth startups like Ro, which is projecting that it will end the year with $230 million in gross revenue, up 55% from the year prior. The scope of Ro's role in health care also changed dramatically this year, as the startup launched its own digital pharmacy and acquired a software startup called Workpath, that assists in deploying nurses for at-home visits. Ro's co-founder and chief growth officer Rob Schutz spoke with Modern Retail to share more details about the company's vision.

  • DEC 21, 2020
    Q&A

    How Nespresso’s store strategy changed during the pandemic

    Even with offices closed, Nespresso has been able to thrive. According to Nespresso USA's Justin DeGeorge, vp of marketing, the biggest shift was bringing the in-store experience online and making replenishments as easy as possible. He spoke to Modern Retail about what 2020 meant for the coffee seller, the role of stores and overall consumer tastes shifting.

  • DEC 14, 2020
    Q&A

    ‘We have an opportunity to pivot back’: eBay’s vp of buyer experience Bradford Shellhammer on the company’s path forward

    Like many e-commerce platforms, eBay is having a big 2020. Over the years, the company had strayed away from its core mission to power merchants. Now that the pandemic's momentum is waning, the priority is to "pivot back and focus on sellers" in the coming year. "An opportunity has fallen into eBay’s lap,” said Bradford Shellhammer, who heads up buyer experience at eBay. He spoke with Modern Retail about the company's 2021 strategy.

  • DEC 01, 2020
    Q&A

    ‘An investable opportunity’: Greylock’s Mike Duboe on why he’s focusing on Shopify’s partner ecosystem and headless commerce

    More than nine months into the coronavirus pandemic, people are still shopping online more than they did last year. This has created an opportunity for companies focused on creating the tools that these e-commerce providers need to run their businesses. Those are the types of businesses that Mike Duboe, general partner at venture capital firm Greylock, told Modern Retail he is most interested in investing in.

  • NOV 30, 2020

    ‘We live in a world where every day is different’: How Levi’s accelerated its DTC business and tech investments

    Levi Strauss & Co has been building out its direct-to-consumer business for years, seeking to lessen its reliance on struggling wholesale partners. But that still didn't fully prepare the denim brand for the new shopping methods every retailer would have to embrace during the coronavirus. For example, Marc Rosen, who joined the company six years ago from Walmart and is now the president of Levi's America's business, told Modern Retail that Levi's had yet to roll out buy online pickup in store. But once its stores closed due to stay at home orders, it had to get the service up and running in a matter of weeks. Rosen spoke with Modern Retail about how the coronavirus has accelerated Levi's tech roadmap.

  • OCT 23, 2020

    ‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns

    The start of the holiday ads run usually takes place during the long Thanksgiving weekend. However, this year's schedule is all over the place, to say the least. Even before Halloween and Election Day have rolled around, retailers like Gap are already rolling out their national end-of-year TV and digital ads. Gap’s CMO Mary Alderete spoke about the brand is navigating this new terrain.

  • SEP 18, 2020
    Q&A

    Why haircare brand Camille Rose finally decided to sell on Amazon

    As one of the brand founders who've vowed to stay away from Amazon over the years, Camille Rose's Janell Stephens had a change of heart when the pandemic hit. In the past year, she went from attempting to stop second-hand product sales on the site to opening an official Amazon store. Speaking to Modern Retail, the haircare brand's founder and CEO discussed the divisive channel's addition to the company's retail expansion.

  • SEP 14, 2020
    Q&A

    How CUUP changed its content strategy to hit record sales

    CUUP, which sells specialty bras in non-standard sizes, has seen huge growth over the last few months. Like many DTC brands, the company saw a surge in growth in the initial months of the coronavirus pandemic, with March and April year-over-year sales spiking by 322% and 700% respectively. The startup's co-founder and CMO Abby Morgan spoke with Modern Retail about how it tweaked its content strategy over the last few months.

  • SEP 08, 2020

    Bombas co-founder Randy Goldberg on its data-driven product approach

    No-show socks are typically a big summer seller for DTC sock company Bombas. But with this summer being different thanks to social distancing, it didn't expect a niche style within the category to come out of customer demand. Co-founder Randy Goldberg spoke to Modern Retail about the line of no-show performance socks, aimed at the growing home fitness trend, and how they're helping the company find a new seasonal revenue source.

  • SEP 13, 2021
    Sponsored

    Back to school 2021: What happened and what it means moving forward

    Watch this on-demand webinar where experts discuss the changes to the back-to-school season and what it means for retailers now and in the future.

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.

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