Marketing

Gap is crowdsourcing its next hoodie re-release via a TikTok competition

These days, brands going viral on TikTok is becoming the norm, leading these brands to build on the buzz by creating challenges or releasing in-demand products. The latest example is Gap, which is re-issuing its recently-viral vintage hoodie and crowdsourcing which new color it will release next.

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Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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