Next month, McDonald's will become the latest fast food chain to introduce a customer rewards program. McDonald's Rewards is meant to help the company continue growing digital orders while gaining customer data, as more fast food chains launch loyalty programs.
Crumbl Cookies first opened in 2017 with a single storefront in Logan, Utah and sold only chocolate chip cookies. Since then, the retailer has expanded to 220 locations in 30 states and 140 plus flavors. The keys to the brand’s success are a rotating flavor drop model, social media savvy and a commitment to digital integration at every touchpoint.
These days, brands going viral on TikTok is becoming the norm, leading these brands to build on the buzz by creating challenges or releasing in-demand products. The latest example is Gap, which is re-issuing its recently-viral vintage hoodie and crowdsourcing which new color it will release next.
As the country opens up again and Sweetgreen continues its expansion into new markets, the fast-casual salad chain is starting to invest more in out-of-home advertising. Doing so is meant to “amplify the marketing we’re doing online,” according to Nathaniel Ru co-founder and co-CEO of Sweetgreen.
The fact that a major fashion brand like Gucci is investing in Roblox underscores how, in recent months, retail brands have increasingly been eyeing ways to build out a presence on the platform.
Modern Retail spoke to Becca Sawyer, head of small business and operations at TikTok, about how the company is pitching itself to small businesses. Sawyer, who has worked at the company since May 2020, is leading an effort to expand TikTok’s offering to the business world.
Many brands see immense potential in YouTube's new video unit Shorts. And while Shorts is often cast as a mere TikTok doppelgänger, its unique infrastructure, and especially its search tools, might make it an especially appealing home for brands looking to create content that retains longer-term relevance.
Streaming and CTV have taken on new importance over the past year, both as people are watching more TV during the pandemic, and amidst an upheaval in digital marketing. As a result, DTC brands are speeding up their efforts to test out TV advertising, to break up their reliance on Facebook and Google.
Petco's next marketing strategy includes a major foray into video commerce. Starting this week, the pet-focused retailer will run shoppable live streams via Facebook Shops. According to the company, the idea is to engage highly engaged pet parents via social media feed, in hopes of driving more real-time sales.
When Walmart's chief marketing officer William White joined the company last May, America's largest retailer was in rapid response mode. During a video chat at the Modern Retail Summit last week, White spoke about how the company had to shift its marketing strategy during the coronavirus pandemic last year, as well as how his team is trying to make Walmart a "culturally and emotionally relevant brand.
The chain has hiked its TV investment by 275% year-over-year and has plans to advertise on TV for the rest of 2021 across network and cable in the 22 markets where it has a footprint.
At last week's Modern Retail Summit, professionals came together and spoke about how they're thinking about some of the industry's most pertinent problems, like how to stand out on Amazon and preparing for a post-cookie landscape. Leaders from top brands described the trials and tribulations they faced over fireside chats, and attendees shared persistent thorns in their sides at break out working groups.
OnlyFans is increasingly becoming an appealing platform for brands looking to stand out. Unlike Facebook, Instagram and other marketing channels, the subscription-based app lends itself to more boundary-pushing content. It's why some brands are adding OnlyFans accounts to their roster in hopes of growing their digital presence.
While Reddit has 52 million daily active users whose passions span anything from stocks to skincare, brands and marketers alike have been scared to use it. But more companies are testing it out and seeing promising results.
Over half a dozen ad platforms -- including Bidstack, Frameplay, AdInMo and InMobi -- offer some version of an in-game ad service, and they are increasingly attracting the attention of major companies. In the past few months, Postmates, Burberry, Axe, Burger King, Asda and 7 Eleven have all run ads within video games like Off the Rails 3D and Gravity Zero -- suggesting that in-game advertising, while still very niche, is becoming a real consideration in retail marketing.
At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.Book Passes