Modern Retail Research: Brands are holding back on back-to-school sales

School is back in session, but the marketing landscape is shifting. Now, many brands are forgoing the opportunity to offer up big promotions around their school-perfect product categories. However, many have returned to investing in back-to-school campaigns to get in front of those in shopping mode.

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Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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