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The second quarter of 2022 saw Facebook’s parent Meta report a year-over-year decline in ad revenue, indicating marketers are pulling back spending amid the targeting changes. Now, amid big changes due to Apple's iOS 14 update, Meta is trying to convince advertisers to stay on the platform.
Founded in 2021, Spritz Society sells sparkling cocktails infused with fruit flavors, which are priced at $17 for a four-pack. Its influencer founder often reaches out to his followers, asking for their feedback on various aspects of the brand from packaging design and brand messaging to flavors and alcohol percentage.
Numerous retailers — including cereal maker Kellogg’s and cleaning brand Clorox — have raised prices on products as inflation continues to take hold. Not all brands are hiking prices though. Bark and Old Navy, among other retailers, are holding back any price hikes in a bid to draw in consumers looking to stretch their budgets. It’s a strategy that addresses inflation without offering discounts, experts said.
The collaboration signifies the latest designer collaboration from Wayfair, an online furniture mega marketplace that’s struggled to stay profitable in its 20-year history and is currently aiming to woo customers with designs at all price points.
In the second half of the year, retailers continue to deal with price prices for raw materials as well as volatile transportation and shipping costs. As a result, many brands are tweaking their inventory management strategies by cutting SKUs or changing promotions.
Affiliate marketing has long been a staple in online marketing, with many brands utilizing reviews and gift guides to create brand awareness and sales. But with digital advertising going through growing pains, more DTC brands are considering the channel as a cheaper alternative to social ads.
J.Crew is the latest retailer to overhaul its rewards program to make it more enticing for shoppers to use often. Through its new J.Crew Passport program, the company is taking a page out of subsidiary Madewell's playbook by offering tiered rewards for its most loyal customers.
Curie — which offers products like deodorants, body washes and detox masks — announced this week that it is launching a Juniper Eucalyptus Full Body Deodorant Spray with high-end gym Equinox, which will then be available at all 105 Equinox Clubs this summer as a complimentary amenity for members. This tie-up follows its partnership with fitness company SoulCycle last summer.
The Higg Index aims to help apparel companies understand their environmental impact and how they can work to make more sustainable choices. But it has come under fire from Norwegian regulators for being potentially misleading.
As more traditional retailers test shoppable video content, some are trying to maximize their existing audience to increase engagement. One example is The Fresh Market, which is promoting videos highlighting new products and cooking tips to its existing newsletter subscribers.
SoulCycle's latest marketing tactic features a direct shot at competitor Peloton. After a few years of struggling to get people to workout at its studios, the company has a national campaign touting the benefits of in-person classes.
Even as consumers increasingly tighten their budgets, there's one product category that continues to report growing sales: water bottles. Brands like Hydro Flask, W&P, Built and S'well are reporting sales increases in water bottles as hydration accessories keep trending, and shoppers want insulated bottles with trendier designs.
With digital advertising costs continuing to rise, direct-to-consumer brands are finding new channels to allocate their marketing dollars to. Some are turning to professional sports sponsorships to obtain and grow their audiences.
After years of plotting out its retail expansion, coconut water brand 100 Coconuts is betting on a splashy new summer marketing campaign to introduce new customers to its products. As the brand plots more distribution, it's using weekly giveaways and samplings to create buzz.
Since its founding in 2007, Pourri has grown popular with consumers for its viral YouTube ads, one of which boasts 44 million views. For years, the company’s toilet sprays had mostly been at the forefront of the company’s business, with over 100 million Poo-Pourri bottles sold. But as the company seeks growth through other categories, it decided to change its name despite its already widespread recognition.
Despite grappling with the impact of excess inventory and shifting customer spending, Walmart reported that it is steadily resolving some of the issues impacting its bottom line. The retail giant is battling headwinds on several fronts, but thanks to value propositions, experts said it is able to weather the storm.
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