Marketing

Apéritif brands are zeroing in on the American market

Over the past ten years drinkers stateside have slowly begun to embrace apéritifs, flocking to the aperol spritz in summers 2017 and 2018 or the negroni in April 2020. Now, aperitif brands are hoping to move from one-off buzzy cocktails into a more mature category resonance in the U.S., playing towards pandemic trends and expanding distribution models.

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