Marketing

As people stay home, Pinterest is teaching retailers how to use its platform

Pinterest's retail partnerships team at Pinterest has been sharing data with participating retailers “on a weekly basis," said its head of retail. The social media platform has been giving brands ideas on the kind of content customers are searching for on the platform.

Latest Stories

  • APR 13, 2020

    How retail brands are rethinking their PR strategies — and budgets

    With retail budget cuts and furloughs, PR spending has naturally been put aside for many brands. This shift in organic marketing is seeing a new era when it comes to agency retainers and dedicated in-house public relations.

  • MAR 20, 2020

    How brands are adapting to the expectations of an increasingly vegan generation

    Studies suggest around 80% of Gen-Zers expect to consume fewer animal-related products in the coming year, over 30% intend to be on entirely meat-free diets by 2021 and 44% think being vegan is cooler than smoking. But Gen Z’s culture and attitudes surrounding plant-based products are very different than those of their elders, and what’s resonated with Millennials isn’t going to cut it with a new generation of consumers for whom availability of non-animal-based products is expected.

  • MAR 18, 2020

    What’s trending: Experts decode Generation Z

    Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better understand these individuals who were born from 1995 to 2012. Seven Gen Z marketers and entrepreneurs share their insights from the frontlines.

  • MAR 12, 2020

    Explainer: What are Chinese KOLs?

    Here is how China's peer to peer KOL marketing, known as the drivers of “social commerce,” help brand achieve sales.

  • MAR 10, 2020

    Hand sanitizer brand Touchland has built a 10,000-plus waitlist amidst coronavirus fears

    Andrea Lisbona, founder and CEO of hand sanitizer brand Touchland, was hoping for a year of fast revenue growth. But her projections were completely shot out of the water thanks to a surge in demand over the past few weeks for hand sanitizer, caused by people buying more of the product over concerns of catching the coronavirus, or COVID-19. Lisbona said that within the past few weeks, Touchland has sold more than 250,000 orders, which works out to about 800% growth.

  • FEB 26, 2020

    The go-to retail influencers on Tik Tok right now

    Retailers’ use of TikTok is still in its early days, but many are already testing the water by partnering with existing influencers on the popular app. While many brands aren’t necessarily building out official pages on the video sharing platform, retailers like Target, Kroger and Walmart are finding value in early investment in youth-geared social network.

  • FEB 26, 2020

    DTC health care startup Ro is using digital billboards to advertise its new products

    When DTC health care startup Ro launched in 2017, the startup was initially focused on connecting male patients with doctors to discuss medical conditions like erectile dysfunction and hair loss. Today, Ro now sells medication to treat 11 different conditions under three brands: Roman for men, Rory for women, and Zero, which is focused on nonsmokers. As Ro's potential audience grows, it is finding it is increasingly having to rely on more than just Facebook and Google search ads to reach new customers.

  • FEB 24, 2020

    The retail brands getting political in 2020

    The 2020 election cycle is in full swing, and retailers are wasting no time getting political. This week, several retailers announced initiatives revolving around the current political discourse. From offering support female candidates to pledging to give employees time off to vote, brands are increasingly becoming more comfortable taking a public stance on issues.  Nike’s Colin Kaepernick campaign is a top example of this strategy, which was viewed as both polarizing and courageous by the public and the industry. Shortly after the former NFL player's first Nike ad ran in late 2018, the sneaker maker's sales spiked by 10%, bringing in revenue of $847 million.

  • FEB 18, 2020

    Beyond subway ads: How startup brands are investing in out of home

    As direct-to-consumer startups feel greater pressure to rely less on digital channels like Facebook and Google, other, they're considering investing more in traditional media advertising. That includes out of home advertising (OOH), like billboards, digital bus stops and painted murals.

  • FEB 06, 2020

    Why small retailers are spending more on YouTube

    Within the past year, Google has made a significant push to turn itself into more of a shopping destination. But it's also taken steps to encourage more retailers and direct-to-consumer brands to invest in YouTube. In November, YouTube announced that it was extending shopping ads to YouTube's home feed and search results, so that when a user searches for say, Puma shoes, they see an ad with a carousel of suggested products to buy.

  • JAN 23, 2020

    How TikTok is helping retailers attract younger customers

    Tik Tok has managed to attract large retailers in just two years. From Old Navy to Walmart to supermarket giant Krogers’ shoppable campaign, everyone from big box and smaller retailers have hopped on the Tik Tok wagon.

  • DEC 06, 2019

    ‘New cultural schadenfreude’: Peloton’s ad crisis highlights problems emblematic of a new class of companies

    Peloton has had a rough week, following the release of a much-derided TV ad. People on Twitter criticized the company, and its market capitalization dropped. The entire saga highlights a new kind of luxury company -- and how they represent a growing cultural divide.

  • MAY 27, 2020
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    For marketers, fraud-free campaigns put an accurate lens onto audience humanity

    As bot-driven fraud eats into budgets, marketers are placing a heightened focus on identifying the characteristics that account for authentic audience humanity.

Modern Retail+ Talks: How to Maintain Brand Loyalty During a Time of Tumult
Jun 4, 2020

Exclusively for Modern Retail+ members: Hear from Connie Matisse, Co-founder and CMO and Alex Matisse, Co-founder and CEO at East Fork Ceramics, on how to maintain brand loyalty during a time of tumult.

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