Not raising prices is the hot new inflation marketing tactic

Numerous retailers — including cereal maker Kellogg’s and cleaning brand Clorox — have raised prices on products as inflation continues to take hold. Not all brands are hiking prices though. Bark and Old Navy, among other retailers, are holding back any price hikes in a bid to draw in consumers looking to stretch their budgets. It’s a strategy that addresses inflation without offering discounts, experts said. 

Latest Stories

Modern Retail DTC Summit
Oct 17–Oct 19, 2022

Join us at the Modern Retail DTC Summit, where we’ll dive deep into what it means to be a DTC brand, speaking with leaders in the space about how their business models have shifted and what they’re focusing on now.

Book Passes