Marketing

Why EyeBuyDirect refreshed its customer referral program

Almost every e-commerce brand offers customers promotions for referring friends. However, the effectiveness of this customer acquisition method is hard to measure. It's why DTC eyewear brand EyeBuyDirect has redesigned its referral program to get more customers to use it throughout the year.

Latest Stories

  • NOV 08, 2021

    How 3 DTC startups are using TikTok to grow their businesses

    Since TikTok began launching e-commerce tools like its ad platform, major brands have quickly jumped at the chance of marketing on the platform. However, TikTok's conversion rates are still relatively low and heavily reliant on virality. This is prompting young brands to use it in creative ways to grow their businesses.

  • NOV 08, 2021

    Home decor and board game brands are taking design inspiration from one another

    Home decor and board games are the latest pandemic strange bedfellows, as home brands and retailers increasingly take inspiration from table-top classics. Ahead of the holiday season, for example, Anthropologie is releasing its own line of special edition, luxury Hasbro board games.

  • NOV 02, 2021
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    Inside the rise of digital sampling sites

    For young startups, in-person sampling is quickly becoming archaic. For decades, CPG companies relied on in-store sample stands to get customers to try their products in the hope of getting feedback and drive sales. However, a slew of digital sampling platforms are giving brands an alternative to traditional sampling.

  • NOV 01, 2021

    Why Peet’s Coffee redesigned its loyalty program

    As loyalty programs become the norm, customers' expectations are getting higher. While more brands continue to launch new rewards hubs, some, like Peet's Coffee, are looking to improve on their existing programs to draw higher customer engagement.

  • OCT 28, 2021

    With a Halloween livestream, Heinz is testing out shoppable video

    Heinz is the latest in a growing line of brands to embrace live video shopping. In late October, the company worked with livestream e-commerce specialist Firework to take viewers inside its Halloween pop-up store in Santa Monica, California. The condiment giant’s adoption of shoppable live video is part of parent Kraft Heinz’s growing online marketing strategy.

  • OCT 21, 2021

    Modern Retail Research: Most brands haven’t let supply chain concerns influence their holiday promotions

    As the supply chain’s problems have grown into a clear obstacle for many brands and retailers, that shift hasn’t been enough to drastically change the holiday promotion strategies for a majority of brands, according to new Modern Retail research.

  • OCT 08, 2021

    How Clairol planned a digital ad campaign to boost a Target sale

    With at-home haircare becoming popular among consumers during the coronavirus pandemic, brands are looking for ways to reach these customers. One example is hair coloring brand Clairol, which recently tested digital campaigns to help drive sales at Target during a Clairol products sale.

  • OCT 06, 2021

    Amazon and Target shift holiday sales earlier as supply chain worries loom

    This week, Amazon rolled out two month-long sales events, signaling a move from the brief holiday blitzes of Prime Day and Cyber Monday, into an earlier and longer seasonal playbook. As supply chain issues threaten product stockouts, Amazon and other retailers are shifting their holiday sales strategies across more days, earlier, to get consumers shopping now.

  • OCT 04, 2021

    The holiday toy wars are starting early

    Major retailers have all already launched their holiday top toys lists, pushing parents to buy the hottest toys now before holiday season stockouts arise. Companies from Target to Walmart to Macy's are pushing customers to buy toys early, but big hurdles still lie ahead.

  • SEP 29, 2021

    Alcohol brands are increasingly embracing sustainability marketing

    Diageo is opening a 72,000 square foot, carbon-neutral distillery in Kentucky, set to product ten million proof gallons of whiskey a year. The brand's embrace of carbon-neutrality highlights larger manufacturers’ growing interest in sustainability, as well as increased consumer demand for transparent products.

  • SEP 28, 2021

    How 3 DTC brands are reallocating their advertising spend after Apple’s iOS 14 update

    Over the years, young direct-to-consumer brands relied on Facebook's algorithm to cheaply find new customers. As Facebook's cost-per-click increase and it continues to grapple with the latest Apple iOS update, brands are looking to get back to basics. Some are trying out discovery platforms like Pinterest and YouTube Shorts, others are re-investing in the trusty Google Search.

  • SEP 28, 2021

    Why Subway still faces challenges despite recent sales growth

    Last week, the privately-held Subway announced “positive same store sales” in the second quarter, as well as 4% growth in August 2021 sales compared to 2019. However, analysts are still skeptical: Subway’s growth actually underpaces the restaurant industry’s average, and its rebrand highlights the challenges the “largest restaurant chain in the world” is facing.

  • NOV 09, 2021
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