Glossy

‘A long way to go’: How Luxury Stores overcorrected Amazon’s lack of exclusivity

Amazon’s long-rumored luxury platform, now known as Luxury Stores, finally launched on Tuesday after months of speculation. Amazon’s main appeal to brands is its scale, but out of the gate, the platform doesn’t make much use of its 112 million Prime members. Luxury Stores is launching with only one brand, Oscar de la Renta, and is invite-only, with the first round of invites going out yesterday. The small scale, single brand, small selection and invite-only model mean that Luxury Stores' potential to drive sales is limited.

By Danny Parisi
Amazon Strategies Virtual Forum
Nov 12–Nov 13, 2020

The Amazon Strategies Virtual Forum is a series of presentations, workshops and talks taking place over two days that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.

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