Target's strategy of using its stores to fulfill orders placed online continue to drive an increase in both digital sales and foot traffic. Now, as Target has remodeled the majority of its stores to ensure they can effectively serve as fulfillment centers, its eyeing additional investments in automation and employee training to ensure it can keep up with digital sales growth.
Walmart's earnings report showed a legacy retailer growing, despite digital competitors like Amazon looming. Though Walmart has had trouble executing its overall e-commerce program, these results show that the retailer may have a few competitive advantages.
In 2017, Home Depot unveiled "One Home Depot," which called for the company to invest $5.4 billion over the next three years to improve e-commerce capabilities, add more fulfillment capabilities like buy online, pickup in-store, and to redesign the website for its business-to-business customers, which the company refers to as "Pros." In return, Home Depot expected sales to hit $120 billion by 2020. But, Home Depot is finding that it's taking longer than expected to roll out some of its new capabilities.
As Macy's struggles to par down its inventory, it is turning to steep discounts in order to make way for new seasonal product. The company has said that it believes investing more in data analytics and overhauling its markdown strategy will help it avoid fewer discounts going forward, but analysts believe that its inventory is the bigger issue.
Kroger's digital sales are increasing as the company invests more in services like delivery and in-store pickup, but they continue to eat into the company's profits. During its first quarter earnings on Thursday, Kroger reported that digital sales were up 42% compared to the same period last year, but same-store sales excluding fuel were up just 1.5%.
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