How OfferUp is trying to ride the resale wave in 2021

Like a number of other resale-focused platforms, OfferUp has experienced a surge in growth throughout the pandemic. The company's approach to resale is similar to Facebook Marketplace, with emphasis on local selling over shipping. After a year of facilitating quarantine-friendly home goods and furniture, the company is planning for retention by building out a mobile-focused app.

Latest Stories

  • APR 21, 2021

    Online used car sales are booming — but the road remains bumpy

    Used car e-commerce companies are in high demand. The rise of companies like Vroom, Carvana and Shift shows that, as e-commerce continues to sweep the retail world, it has begun to ensnare even nontraditional online purchases, including big, expensive items like cars.

  • APR 20, 2021

    As shipping costs increase, brands are rethinking their growth strategies

    With the e-commerce boom comes a costs -- for shipping that is. Over the past year, shipping carriers FedEx and UPS imposed surcharges on large fulfillment orders, which are still in place. These additional costs, on top of fixed annual increases, are expected to keep delivery costs rising. The issue is prompting small and medium sized brands are looking for ways to minimize e-commerce costs to improve margins.

  • APR 19, 2021

    Target is looking beyond its stores to make the last mile of delivery more efficient

    For the past several years, Target has centered its e-commerce strategy around using its stores to fulfill online orders. Now, Target is starting to look beyond its stores to more efficiently fulfill online orders.

  • APR 16, 2021

    As Katrina Lake steps down, Stitch Fix is preparing for its next phase of growth

    On Tuesday, Katrina Lake, announced that she would be stepping down as CEO in August. Replacing her is Elizabeth Spaulding, who joined Stitch Fix as president last January after spending 20-plus years at Bain & Company. Lake's resignation comes as Stitch Fix has been investing in giving customers more ways to buy and select clothes, which hints at what Stitch Fix's next phase of growth under Spaulding might look like.

  • APR 06, 2021

    ‘We’re not trying to be the everything store’: Why Verizon is launching its Yahoo Shops marketplace

    Verizon Media is launching a new marketplace called Yahoo Shops. This is Yahoo's biggest, but not its first, step into the e-commerce landscape. Yet while Yahoo might be helping customers discover products, it isn’t capturing the actual purchases on its own platform. By building a marketplace that contains those purchases in-house, Yahoo can both keep a cut of the commission and refine their ad targeting.

  • APR 01, 2021

    How Kroger is planning for its next phase of digital growth

    Last year, grocers like Kroger reported unprecedented growth in grocery delivery and pickup, driven largely by customers who were too afraid to step inside stores while the coronavirus pandemic is still raging. Now, the company is thinking about how to keep those customers using its e-commerce services, now that they have more options. At its investor day yesterday, Kroger outlined what areas it will be investing in to increase its market share in online grocery.

  • MAR 31, 2021

    Cheatsheet: How Poshmark and ThredUp are charting growth plans for 2021

    Two resale apps, Poshmark and ThredUp, have gone public within the past three months, and as a publicly-traded companies, now face more pressure to maintain revenue growth, namely expanding into new products and services. But, the biggest challenge standing in the way of these companies' expansion plans, analysts say, is in ensuring that people keep wanting to sell products through their sites.

  • MAR 30, 2021

    As it grows its marketplace, Walmart is doubling down on its fulfillment services

    Even after the introduction of Walmart Fulfillment Services last year, most Walmart sellers continued to opt for third-party fulfillment services, and those that wanted to join WFS often faced long wait times. But a sharp jump in the numbers of sellers enrolled in WFS this month reflects the increasing priority that Walmart is placing on WFS -- and as Walmart expands its marketplace, its fulfillment services are likely to balloon with it.

  • MAR 29, 2021

    How eBay is trying to woo Gen Z shoppers with secondhand and collectibles tools

    The resale boom has given eBay a lifeline over the past year. Now, the company is hoping to capitalize on the pandemic's growth by investing in tools aimed at secondhand sales, particularly in the collectibles categories. By pivoting back to focusing on refurbished and pre-owned inventory, eBay's latest strategy involves investing in features better fit for selling and buying used goods.

  • MAR 23, 2021

    How Snapchat is trying to solve customer returns

    Last week, Snap bought Fit Analytics, a Berlin-based software company that has supplied around 18,000 retail brands -- including ASOS, Calvin Klein and others -- with technology that lets customers virtually try on products while shopping online. The acquisition seems to cement Snap’s serious interest in becoming a major e-commerce player.

  • MAR 18, 2021

    Why department stores are betting on livestreaming

    U.S. department store chains are starting to embrace livestream shopping, as it gives them another way to pitch themselves as a place to discover new products, whether in-store or online. Nordstrom announced yesterday that it is launching a new page on its website dedicated to livestream shopping, and plans to host several livestream events each week throughout 2021. The news comes after Macy's also hosted its first livestream shopping event at the beginning of March.

  • MAR 15, 2021

    The pandemic could have helped Barnes & Noble beat Amazon. That’s not what happened

    The pandemic could've been a moment for another major bookseller, like Barnes & Noble, to step in and make its pitch to book buyers. Instead, Barnes & Noble saw a slide: in major cities, sales were down 50%, driven in large part by a collapse of its physical stores. And e-commerce-focused indie bookstores have started to take its place.

  • SEP 29, 2021

    12 tips for a merry marketer's holiday season

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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