E-Commerce

How retailers are preparing for more returns than ever this holiday season

Right now, retailers are focused on getting items to customers in time for the holidays. But come January, they'll have a new headache to contend with: processing all of the items that ultimately get returned. Some research has shown that items bought online are more likely to be returned than those bought in store, with online apparel having some of the highest return rates. Given that people are expected to do more of their holiday shopping online this year in lieu of visiting a store, retailers are also bracing for the likely scenario that people will want to make more returns this year than ever before. To prepare, they are trying to give customers as many ways as possible to make returns.

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