With discount and off-price sites, retailers try to move the ‘treasure hunt’ experience online

The "treasure hunt" shopping experience that's been popularized in outlet and off-price stores has historically been difficult to recreate online. But as more people general are doing their shopping online, that isn't stopping more retailers from trying their hand at building a more appealing discount shopping experience online.

Latest Stories

  • SEP 25, 2019

    How Le Tote plans to integrate its technology into Lord & Taylor

    Rakesh Tondon, CEO of clothing and accessories rental provider Le Tote, said that his company's decision to acquire Lord & Taylor for $100 million was driven primarily by technology. Speaking at the Evolving E e-commerce conference in New York City on Tuesday, Tondon said that Le Tote was initially in talks with Lord & Taylor to open up Le Tote boutiques in some of its stores, as well as license its technology stack to Lord & Taylor, when reports broke that parent company HBC was looking to sell Lord & Taylor.

  • SEP 24, 2019

    Microsoft, Square and other tech companies are vying for a piece of the DTC pie

    Shopify's list of competitors keeps growing, as other businesses see how valuable of customers early-stage, fast-growing e-commerce startups can be.

  • SEP 23, 2019

    Why Macy’s is testing free same-day delivery

    Big-box retailers Walmart and Target have been among the most aggressive in adding a variety of delivery options to match consumer expectations that have been set by Amazon. But now, with the holiday season approaching, department stores are also taking more aggressive steps to prove to shoppers that they too can win on fast delivery.

  • SEP 12, 2019

    How Steve Madden built up its e-commerce business

    More than 80% of Steve Madden's revenue still comes from wholesale. But that doesn't mean that the footwear retailer can totally ignore its e-commerce business. "If someone discovers your brand at Nordstrom, the odds are very good that they will [eventually] come to your site," said. Jeff Silverman, president of global e-commerce for Steve Madden.

  • AUG 30, 2019

    Six months in, Target’s third-party marketplace has added few new sellers

    In February, Target announced that it was launching a third-party marketplace called Target+ to grow its online assortment in areas like home, toys, electronics and sporting goods. At the time, Target's chief marketing and digital officer Rick Gomez said in a blog post that the marketplace was "in its earliest stages," and that Target would keep the program invite-only to focus on building curated assortment. Still, six months later, the amount of products available through Target+ remains limited.

  • AUG 30, 2019

    Retailers are rethinking their Google Search strategies

    Google search is becoming less of a way for people to find links and more a destination for answers. As a result, marketers who once relied on the platform to facilitate transactions are forced to re-think their strategies.

  • AUG 21, 2019

    ‘Complementary to our physical stores’: Why TJ Maxx has been able to thrive without costly e-commerce investments

    TJ Maxx has been slow to invest in its website and e-commerce offerings, even as other retailers get into the off-price game and threaten to take away some of its market share. Its parent company, the TJX Companies, has been one of the few retailers to consistently post same-store sales growth over the past year. But that sales growth hasn't come on the back of significant investments in e-commerce.

  • AUG 19, 2019

    As Shopify grows, app developers are forced to adapt

    As Shopify has grown, it's expanded its services to new areas – some of which its third party developers already had their hands in. This creates for a difficult tension; The platform needs to scale and expand, but also relies on a robust community of developers.

  • AUG 14, 2019

    Blue Apron parts with Jet as meal kits’ retail strategies show mixed results

    Blue Apron, in its latest earnings report, announced that it was no longer partnering with Jet.com. Announced last year, this alliance was one of the most highly-anticipated programs for the meal kit company to reinvigorate business. While other similar companies look into retail partnership, the results seem mixed.

  • AUG 08, 2019

    Adidas revives Reebok’s sales following marketing and product investments

    Adidas is reinvesting in Reebok, and its paying off: Sales grew for the first time after years of decreasing revenue. The growth comes as Adidas has started to rededicate more marketing dollars to Reebok, and come up with a long-overdue digital strategy for Reebok, in order to help the brand stand on its own.

  • AUG 06, 2019

    Facebook ramps up customer feedback surveys to crack down on misleading e-commerce ads

    Within the past several months, Facebook has started to crack down more on businesses who are routinely being ranked by users as not being honest about their shipping times.

  • AUG 02, 2019

    EBay’s lawsuit against Amazon for seller-poaching, explained

    The lawsuit, filed on Wednesday in California, is just the most recent action eBay has taken against Amazon. In it, eBay singles out three Amazon representatives who, the suit claims, used eBay’s internal seller messaging system to poach sellers. Beyond those three representatives, the effort involved a network of Amazon reps in multiple countries that conspired to approach eBay’s sellers on the platform and convince them to join Amazon.

  • JUN 01, 2022

    Why independent retailers are joining shopper networks

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