Retailers are rethinking their Google Search strategies

Google search is becoming less of a way for people to find links and more a destination for answers. As a result, marketers who once relied on the platform to facilitate transactions are forced to re-think their strategies.

Latest Stories

  • AUG 14, 2019

    Blue Apron parts with Jet as meal kits’ retail strategies show mixed results

    Blue Apron, in its latest earnings report, announced that it was no longer partnering with Jet.com. Announced last year, this alliance was one of the most highly-anticipated programs for the meal kit company to reinvigorate business. While other similar companies look into retail partnership, the results seem mixed.

  • AUG 08, 2019

    Adidas revives Reebok’s sales following marketing and product investments

    Adidas is reinvesting in Reebok, and its paying off: Sales grew for the first time after years of decreasing revenue. The growth comes as Adidas has started to rededicate more marketing dollars to Reebok, and come up with a long-overdue digital strategy for Reebok, in order to help the brand stand on its own.

  • AUG 06, 2019

    Facebook ramps up customer feedback surveys to crack down on misleading e-commerce ads

    Within the past several months, Facebook has started to crack down more on businesses who are routinely being ranked by users as not being honest about their shipping times.

  • AUG 02, 2019

    EBay’s lawsuit against Amazon for seller-poaching, explained

    The lawsuit, filed on Wednesday in California, is just the most recent action eBay has taken against Amazon. In it, eBay singles out three Amazon representatives who, the suit claims, used eBay’s internal seller messaging system to poach sellers. Beyond those three representatives, the effort involved a network of Amazon reps in multiple countries that conspired to approach eBay’s sellers on the platform and convince them to join Amazon.

  • AUG 02, 2019

    How Zappos used AI to rebuild its search engine

    With a new model called genetic algorithms, Zappos' lead data scientist Ameen Kazerouni and his team built better term recognition into Zappos’ search that pulls in historical data and quickly picks up on new keywords that are introduced as soon as fashion trends start to pick up speed. In addition to smarter results, customers also see more personalized results based on what they’ve searched for in the past.

  • AUG 02, 2019

    How Walmart is trying to win over fashion brands

    As Walmart has significantly expanded its online assortment over the past couple of years, it continues to see fashion as a key area in which it can fill a key white space in e-commerce that it can't fill through its stores. But in order to increase its assortment of online fashion brands, Walmart first had to convince premium fashion brands – many of whom may not have ever considered making selling through Walmart a key part of their growth strategy – to work with them

  • JUL 30, 2019

    Inside Nuuly, Urban Outfitters’ attempt to take on the rental clothing market

    According to president and chief digital officer David Hayne, Urban Outfitters, Inc.’s well-oiled e-commerce and retail machine, as well as its deeper pocket of resources, will be Nuuly’s advantage as it takes on the rental apparel market.

  • JUL 29, 2019

    Explainer: Breaking down Google’s new shopping ad formats

    Last week, Google released a redesigned version of Google Shopping, in its latest attempt to build a marketplace that can compete with Amazon. But that's not the only move Google has made over the past year to encourage more shoppers to stay on Google to discover products, instead of going to Amazon or Instagram.

  • JUL 25, 2019

    Retailers are forging deeper partnerships with shipping providers to take on Amazon

    More shipping providers are teaming up with brick-and-mortar retailers to turn their stores into package pickup centers, as Amazon's grip on e-commerce threatens to upend both of their businesses. This week, UPS announced that it's partnering with CVS, Michael's and Advance Auto Parts to allow customers to retrieve packages, print labels and drop off returns.

  • JUL 24, 2019

    How Fanatics rebuilt its loyalty program to keep shoppers in its ecosystem

    Over the past seven years, licensed sports apparel retailer Fanatics has rebuilt its business to become a more vertically integrated company. And as the Fanatics business model has evolved, so too has its loyalty program.

  • JUL 22, 2019

    As customer fatigue sets in, subscription retailers lean on flexible terms and personalization

    As subscription startups grow up, they're finding that they constantly have to add more flexibility and variety to their offerings in order to grow their customer base. Startups like Bark, Stitch Fix and Rent the Runway built their value proposition on the fact that they offered more flexible terms than traditional subscription services that arrived like clockwork on the first of the month, and required 30 days notice to cancel.

  • JUL 17, 2019

    Uber ramps up e-commerce efforts with launch of shopping app

    Uber is turning to e-commerce to keep both its riders and drivers happy as it faces stiffer competition in the ridesharing market. The company announced today that it's launched a shopping app in conjunction with Cargo, a startup that signed a deal to become Uber's exclusive "in-car commerce provider" a year ago.

  • NOV 21, 2019

    Retailer's guide: Tackling inconsistent data and aging IT systems

    Aging IT systems and inconsistent data continue to afflict legacy retailers. In a new guide, learn detailed tips and strategies for improving customer experience by filling the gaps in your company's tech and data capabilities.

Amazon Strategies
Jan 28–Jan 29, 2020

Join us at Amazon Strategies, where we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with these retailers.

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