E-Commerce

As customer fatigue sets in, subscription retailers lean on flexible terms and personalization

As subscription startups grow up, they're finding that they constantly have to add more flexibility and variety to their offerings in order to grow their customer base. Startups like Bark, Stitch Fix and Rent the Runway built their value proposition on the fact that they offered more flexible terms than traditional subscription services that arrived like clockwork on the first of the month, and required 30 days notice to cancel.

Latest Stories

  • JUL 12, 2019

    As marketplaces compete with Amazon on shipping, sellers are shouldering the burden

    As Amazon continues to set shipping expectations, competing marketplaces and platforms are racing to ensure their sellers don't fall behind. This week, Etsy became the latest marketplace to go all-in on free shipping, with an announcement that at the end of July, it will start ranking sellers who offer free shipping higher in search results.

  • JUL 10, 2019

    Rent the Runway acquires 94% of its customers through organic marketing

    As Rent the Runway has established itself in the rental apparel market, the business is growing on the back of word-of-mouth, user-generated content and other organic marketing means. According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives.

  • JUL 10, 2019

    How TikTok is testing in-app e-commerce

    TikTok is the app du jour for the younger generation, and advertisers are just beginning to dabble with it. But does it have the ability to become a social commerce leader? While TikTok's parent company has seen e-commerce success in other territories, a few obstacles remain in the way in the United States.

  • JUL 08, 2019

    How Boxed is promoting its private label brand

    As Boxed continues to add to products to its private label brand, Prince & Spring, it's looking for more ways for the brand to stand out outside of Boxed, and continues to experiment with which promotion type will drive up average order value. Boxed launched Prince & Spring four years ago. Now, approximately 100 of the 1,800 SKUs that Boxed carries are Prince & Spring products, and Prince & Spring accounts for about 15% of Boxed's sales.

  • JUL 03, 2019

    ‘Modernized vintage’: What comes next for the resale market

    Companies like The RealReal, which is now public, StockX and Poshmark have been garnering increased attention and shining a light on the business of reselling goods. This kind of commerce has been around for years, but these startups believe they're part of a burgeoning and soon-to-be dominant retail industry.

  • JUN 27, 2019

    Instacart’s Nilam Ganenthiran: ‘We don’t want to be grocers’

    Instacart chief business officer Nilam Ganenthiran explained how Instacart is plotting its roadmap for grocery’s online turning point, the influence of the delivery wars being fought by Amazon and Walmart on the business, and why the company won’t open its own grocery store.

  • JUN 27, 2019

    StockX’s new CEO plans to position the sneaker marketplace as a brand partner

    Scott Cutler, the new CEO of StockX, has experience getting brands to work with, not against, resale marketplaces. As the former president of StubHub, Cutler was responsible for signing partnerships with entertainment companies and sports teams to bring a greater air of legitimacy to the resale ticket marketplace. Now, Cutler is looking to convince more brands to join forces with StockX as the sneaker resale landscape gets more crowded. 

  • JUN 25, 2019

    Bic launched a new razor brand exclusively on Amazon

    Live today, Made For You is a razor brand for men and women made by Bic and selling exclusively on Amazon. As subscription razor companies have flooded the DTC market, Bic is using Amazon’s platform and existing operations – fulfillment, fast delivery, an existing membership base with Prime – to compete.

  • JUN 21, 2019

    Ebay steps up personalization efforts to improve search, ads and experience

    Ebay is pushing ahead on making its marketplace more personalized as customers shop not just by selection, but convenience. On Thursday, the company announced it was releasing 10 new features that use artificial intelligence and machine learning to learn and then adapt to customer preferences in search, product suggestions and ads, as well as on the homepage and through customer service.

  • JUN 21, 2019

    How Walmart is building a delivery operation to rival Amazon

    Walmart is aggressively testing new delivery capabilities – both built in house and in partnership with startups – as the retailer prepares for a delivery war with Amazon. Within the past two weeks, Walmart has announced that it's testing in-home grocery delivery, piloting a grocery delivery subscription service, and, most recently, partnering with a Silicon Valley startup called Gartik to test out using autonomous trucks to deliver goods between warehouses and fulfillment centers.

  • JUN 20, 2019

    Inside Shopify’s efforts to become the operational Amazon of DTC

    Shopify is taking a page out of Amazon’s playbook as it looks to become the all-encompassing platform engineering the growth of direct-to-consumer retail.

  • JUN 20, 2019

    ‘A tough category’: Online jewelry brands are looking to personalized product and service to drive sales

    In the last 18 months, Rocksbox's private-label products, made up of eight different brands, have grown from 25% of its total inventory to 85%, and private-label products are driving about 85% of sales for the company.

  • SEP 13, 2019
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    Hyper-personalization: How advertisers can get personal without getting creepy

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