The coronavirus outbreak may mean a second chance for Blue Apron

Before the coronavirus outbreak, Blue Apron was on life support. The meal kit company reported in February that it had 351,000 customers during the fourth quarter of 2019, down from more than a million at the height of its popularity, and has consistently failed to turn a profit in its nearly three years as a public company. CEO Linda Findley Kozlowski said the company was considering a menu of strategic options including a sale and raising additional capital.  But in March, the company started seeing an unexpected uptick in demand, thanks to the coronavirus outbreak.

Latest Stories

  • MAR 30, 2020

    Explainer: What are nano-fulfillment centers?

    Unlike multi-million square foot warehouses, micro centers are typically located in much-smaller spaces within cities, averaging about 10,000 square feet. Examples include platforms like Fabric, which builds automated micro-fulfillment centers for retail clients, with a focus on grocery chains.

  • MAR 25, 2020

    As physical retail falters, retail startups fall back on virtual sales

    DTC brands are going back to their roots by shifting their focus back to e-commerce.

  • MAR 24, 2020

    As Nike’s sales fall in China, the retailer braces for impact to its US business

    Nike took a hit to its China business during the third quarter thanks to the coronavirus outbreak there. Now, the company will look at what the outbreak, which is ramping up in the U.S., will do to its retail business, even as the company hopes that its growing DTC business and loyalty programs may mitigate the worst of the impact.

  • MAR 19, 2020

    ShopShops founder Liyia Wu on making a digital QVC for China’s livestreaming generation

    China's online retail market is worth perhaps $1.5 trillion, according to McKinsey. The livestreaming app ShopShops is making it extra accessible to stores and boutiques around the world.

  • MAR 19, 2020

    As people stay indoors, alcohol delivery is booming

    People are staying home, and they are probably drinking too. Alcohol e-commerce is seeing big spikes in business, and some are being forced to delay shipments because of the added strain. These sales were already on the up and up, but this acceleration might bring booze to the e-commerce forefront.

  • MAR 19, 2020

    The saddest generation: Why Gen Z is the most anxious generation ever

    Alex is a 22-year-old social media manager for a startup. Six months ago, while standing in a crowded No. 3 express train on the way to work, he had a panic attack. “I was staring at my phone, trying to simultaneously respond to a Slack message from my boss but also scrolling through Instagram and texting a friend when I thought I was going to die,” says Alex (who didn’t wish to use his last name because he doesn’t want to be known as “the depressed guy” at work). “I literally thought I was being crushed under what felt like a mountain of work, overwhelmed, and messages were coming at me from everywhere, and I just wanted to die.”

  • MAR 19, 2020

    TikTok Royalty: Here are the stars you need to know

    Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who “understand trends and become early adopters are more likely to gain more traction,” says Ariadna Jacob, CEO of Influences.

  • MAR 18, 2020

    Outside of grocery delivery, food startups are also seeing a bump in new subscriptions, DTC sales

    Since the beginning of the coronavirus outbreak in the U.S., grocery delivery services like Instacart and Amazon Fresh have seen a huge spike in demand. But other food startups are also seeing an increase in sales, as many shoppers stock pile snacks and fresh food while they work from home for the foreseeable future. 

  • MAR 16, 2020

    The New QVC: Gen Z is driving a livestreaming boom

    QVC may still be a dominant player in interactive shopping, but new entrants include app providers focusing on livestreaming shopping and social media companies building out their commerce capabilities. 

  • MAR 16, 2020

    As social distancing increases, food pick-up and grocery trends see an acceleration

    Nearly every restaurant and grocery is feeling the effects of the coronavirus. Most are touting their ability to take orders online and facilitate either delivery or pick-up. Analysts for years have said that both will hit the mainstream — the global pandemic may be the accelerant that begins it.

  • MAR 12, 2020

    Inside Ikea’s e-commerce strategy

    For years, IKEAs differentiator has been its store experience. The Swedish-founded furniture company relied on its maze-like layout, food court and low prices to get shoppers to stay in store longer and subsequently buy more. As the company rolled out digital features, many of them were aimed at supplementing the in-store experience, like an app designed to help shoppers navigate the stores. 

  • MAR 09, 2020

    Off-price retailers aren’t investing in e-commerce, but competition is growing

    It seems like every retailer is relying on their e-commerce business to fuel double-digit sales growth. But there's still one group of brick-and-mortar chains that have largely resisted selling their products online: off-price retailers. Last week, Burlington Stores, Inc. announced that it would shutter its e-commerce business altogether, as it only accounted for 0.5% of its total sales. Here, Modern Retail lays out the case for and against off-price retailers investing in e-commerce.

  • MAY 27, 2020

    For marketers, fraud-free campaigns put an accurate lens onto audience humanity

    As bot-driven fraud eats into budgets, marketers are placing a heightened focus on identifying the characteristics that account for authentic audience humanity.

Modern Retail+ Talks: How to Maintain Brand Loyalty During a Time of Tumult
Jun 4, 2020

Exclusively for Modern Retail+ members: Hear from Connie Matisse, Co-founder and CMO and Alex Matisse, Co-founder and CEO at East Fork Ceramics, on how to maintain brand loyalty during a time of tumult.