TikTok’s new partnership hints at commerce ambitions

Earlier this week, the social video app announced a partnership with the commerce platform Teespring. While the details haven't been finalized, the two companies will be working together to create an integration that allows TikTok creators to sell their merchandise on the app. It's a small but important step for TikTok, as it tries to find ways to prove to brands that it's more than just a platform where teens share irreverent videos.

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  • AUG 18, 2020

    How turning malls into fulfillment centers could reshape towns

    As more shopping moves online, some property owners are looking for new uses for dying malls or former department stores. Last week, the Wall Street Journal reported that Amazon was in talks with Simon Property Partners to turn some former stores previously occupied by JCPenney and Sears into fulfillment centers for the e-commerce giant. But converting stores into warehouses comes with its own set of challenges.

  • AUG 17, 2020

    Premium beverage brands are using DTC strategies to rival legacy players

    National distribution has always been a tough cookie to crack for scrappy, independent CPG brands. Without the distribution methods and supply chain of big brands like Coke and Pepsi, beverage startups have had a hard time scaling beyond health food stores and DTC sales. But the coronavirus has changed the playing field.

  • AUG 14, 2020

    A domino effect: How USPS delays may hurt e-commerce startups

    During the coronavirus pandemic in the U.S., e-commerce has become a lifeline for businesses to stay afloat when many non-essential stores were ordered closed in April and May. Now, changes being made to one of the backbones of the e-commerce landscape -- the United States Postal Service -- threatens to create a huge headache for retail and consumer startups .In mid-July, many businesses started reporting packages were taking longer to get to customers, which coincided with new cost-cutting measures that the USPS could implement. Every e-commerce business, from mom-and-pop shops all the way up to Amazon rely on the USPS in some way, and any changes in service or prices could wreck havoc on small e-commerce businesses.

  • AUG 13, 2020

    How Kroger’s marketplace can help grow its marketing business

    Over the past several years, Kroger has been building out its own Amazon-style flywheel to protect its revenue growth as more grocery shopping moves online. So on Tuesday, it didn't come as much of a surprise when Kroger said it would be launching its own third-party marketplace. The grocer will likely find it challenging to match Amazon's reach online -- but retail analysts still say the marketplace could prove to be a boon if it helps Kroger subsequently grow its marketing business.

  • AUG 07, 2020

    How Goldbelly is positioning itself as the future of in-home gourmet dining

    Goldbelly hit coronavirus gold. With restaurants closed, many iconic establishments have used the delivery platform to have their signature dishes shipped nationwide. But the question remains how long that will last. According to Goldbelly, it has no plans of slowing down anytime soon.

  • AUG 06, 2020

    ‘There’s this incredible uncertainty’: Sellers frustrated by Amazon’s fulfillment service failing to keep up

    After posting record-high sales during its second quarter, Amazon is struggling to maintain enough space in its warehouses for inventory. That's creating headaches for sellers who rely primarily on Amazon's fulfillment service (FBA) to get the majority of their products to customers.

  • JUL 30, 2020

    Why some DTC brands are opting for a pre-sale strategy

    In a way, pre-sales and waitlists are counterculture to today’s “fast delivery” windows, but they can also be a vital tool in building a customer base during uncertain times. For new brands like direct-to-consumer A/C maker July, pre-orders gave them two benefits: the opportunity to make connections and manage the uncertainties, said co-founder

  • JUL 23, 2020

    How Snapchat is wooing more retail advertisers as e-commerce booms

    During Snap's second quarter earnings yesterday, CEO Evan Spiegel called out e-commerce advertising as one of the company's bright spots during the quarter, as consumers are spending more money online during the coronavirus. Snap's revenue overall grew 17% year-over-year, to $454 million. But, even before the pandemic, Snapchat was heavily focused on wooing new e-commerce advertisers, particularly with new ad formats.

  • JUL 22, 2020

    How Instagram is trying to make shopping more visible

    Since launching Instagram Checkout a year and a half ago, which allows customers to buy products from participating retailers' websites, Instagram has made it a priority to get more well-known retailers using the feature. Now, the next step on the app's to-do list is to make shopping more visible on Instagram. That was signaled by the launch of a new Shop tab in Instagram Explore last week. But Instagram still has a ways to go until users think of it as a shopping destination first and foremost.

  • JUL 20, 2020

    While growing an empire, Shopify manages to play nice

    As more merchants have gone online, Shopify has only benefited. But its growth strategy has changed; it’s no longer the turnkey e-commerce platform for everyone, but the invisible giant trying to take control.

  • JUL 14, 2020

    ‘A lack of marketing flywheel’: BigCommerce’s S-1, annotated

    BigCommerce filed its S-1 earlier this week, providing a little more visibility into how its business works. Since 2009, BigCommerce has provided digital commerce services for merchants. It touts customers including Woolrich, Camelbak, Clarks and Gillette. While it's true that digital commerce is accelerating at an unprecedented clip, the platform faces stiff competition from companies like Shopify.

  • JUL 10, 2020

    ‘Here to stay’: Why at-home cocktail kits are booming

    First came wine boxes, now it's time for curated cocktail kits. As the virus waves continue, services argue consumers are prepared to play home mixologists beyond the pandemic. Which is to say: craft cocktail kit delivery is having a moment.

  • OCT 22, 2020

    The conscious consumer is linking brands’ business security to sustainability

    New research finds that most millennial and Gen Z consumers would be willing to pay more for sustainable fashion and beauty products.

Amazon Strategies Virtual Forum
Nov 12–Nov 13, 2020

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