Linktree adds Shopify integration, as it seeks to ramp up e-commerce partnerships

Today, link-in-bio company Linktree announced a new partnership with Shopify, integrating Shopify storefront features directly into users’ link-out Linktrees. As link-in-bio companies face an existential threat from social media e-commerce integration, Linktree builds out a multi-platform e-commerce aggregation strategy.

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