E-Commerce

As CCPA takes effect, retailers are adopting a wait-and-see approach to their loyalty programs

On January 1, the California Consumer Privacy Act went into effect, the latest new piece of regulation that's meant to give customers more control over what companies can do with their personal data. While some industry groups have expressed concern that the legislation as written could hurt retailers' ability to offer loyalty programs, so far companies aren't planning any drastic changes to their loyalty programs as they wait for final clarification on the rules.

Latest Stories

  • DEC 19, 2019

    How Google’s commerce ambitions could impact online retail

    Google is slowly but surely expanding its commerce features. Whether or not companies want to participate, there's a good chance Google will try to insert itself into the transaction. The question remains: How far will Google go and what will the collateral damage be?

  • DEC 18, 2019

    Explainer: How Amazon’s massive logistics network works

    With the holidays fast approaching, Amazon's massive logistics network is being put to the test.In order to get those packages to customers on time, Amazon doesn't just rely on third-party carriers like the USPS, UPS and FedEx. Since building its first fulfillment centers in 1997, Amazon also now has its own fleet of trucks and cargo planes rushing to get customers their delivery time. It's also constantly adding new types of robotics to its warehouses, looking for ways to speed up the picking and package sortation process.

  • DEC 12, 2019

    To grow, Postmates looks to retail delivery

    Postmates announced a new partnership with Old Navy, allowing customers to have items delivered to their door within a day. While the app has always been agnostic when it came to types of products delivered, this partnership indicates that it's further trying to differentiate itself from the food space.

  • DEC 11, 2019

    With Lululemon COO, Away gets a new CEO experienced in expansion

    On Monday, Away announced that Stuart Haselden, currently Lululemon's COO, will replace co-founder Steph Korey as CEO come January. Haselden has experience navigating some of the key challenges Away will face -- namely, evolving a company's brand identity as it expands beyond its core product, and developing a comprehensive plan for international expansion.

  • DEC 04, 2019

    To grow, Kroger is diversifying beyond grocery

    Large grocery chains like Kroger are feeling competition not only from new players in grocery like Amazon, but also food delivery services like UberEats and Grubhub. In response, Kroger is getting more aggressive about forming partnerships that will allow its customers to more easily buy prepared meals.

  • DEC 03, 2019

    ‘Still an area that needs to be proven’: Amazon is slowly incorporating live video into big shopping days

    In February, Amazon launched Amazon Live, a page for its own QVC-like shopping videos that are livestreamed and produced by Amazon, as well as a new app that would allow brands to create their own live shopping videos. Although Amazon is encouraging more brands to test out Amazon Live, it has yet to become a critical driver of sales during large shopping holidays like Cyber Monday.

  • NOV 26, 2019

    Why Pinterest’s commerce strategy is focusing on small businesses

    Pinterest has a new page that showcases select small businesses. It's another example of the social media platform trying to prove to brands that it's a worthy alternative to Facebook and Google. The next year will be the real test for whether or not Pinterest can make the case.

  • NOV 20, 2019

    As Kroger Wine expands, more retailers are looking toward alcohol e-commerce

    Kroger is continuing to roll out its online wine program. Today, it announced some new features and more locations. Put together, the grocer is trying to be a leader in the alcohol e-commerce space. It's certainly something that's ripe for the picking.

  • NOV 19, 2019

    How Poshmark uses small local events to drive engagement and retention

    Poshmark has over 7 million sellers on its resale platform. One way it's been trying to garner more engagement and retention is by facilitating small local events for these users. The company is now trying to invest further in this events program, as it tries to scale and potentially go public.

  • NOV 19, 2019

    ‘An arms race’: How retailers are trying to win on delivery ahead of the holidays

    Fast, reliable delivery options have become table stakes for today's brick-and-mortar retailers, thanks to Amazon. Now, they're also becoming an  important part of these retailers' marketing strategies in the run up to big holiday sales days like Black Friday and Christmas. In the lead up to Black Friday, many retailers are dropping the minimum order value needed for customers to get free shipping altogether, or are giving their most loyal customers access to the fastest delivery and fulfillment options for free.

  • NOV 13, 2019

    WhatsApp is trying to make inroads into in-app commerce

    Facebook wants people to shop on its platform. The latest evidence comes from two product rollouts -- one for catalogs in WhatsApp, the other called Facebook Pay. It's part of a bigger industry realization that conversational messaging is the next big frontier for US platforms. But Facebook has some big hurdles to overcome in order to succeed.

  • OCT 23, 2019

    How Google’s counterfeit search problem could hurt its commerce ambitions

    A new report says that Google's Search results are littered with counterfeit results. The company, however, doesn't crack down on the problem. For Google, it's a philosophical problem as it considers itself to be an index of the free and open web. But as it continues to expand its commerce offerings, the problem could get more prickly.

  • MAY 12, 2022
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