E-Commerce

How Pinterest is trying to win over DTC brands

Pinterest said in its S-1 filing, released in March, that it was starting to build more product and measurement tools to better serve digitally native vertical brands, and had a dedicated sales team to serve these emerging brands. In the months since then, Pinterest has released a new campaign type called conversion optimization out of beta that it said it says has proven popular among DTC brands especially.

Latest Stories

  • JUN 14, 2019

    ‘There’s a spike with each sale’: How ‘closet sales’ help resellers acquire customers

    Fashion resellers do not have access to the same tools and strategies that brands and retailers can employ, like collaborating on a new product or dropping a hyped collection. Instead, they have to turn to other strategies to draw attention and bring in new customers. Celebrity closet sales are one way that resellers are making that happen.

  • JUN 12, 2019

    Retailers are hacking data to inform personalization strategies

    Retailers like Ulta, Stitch Fix, Sephora and Wayfair are betting on tools that make it easier for customers to search for and test out products, thus providing them with more data about how customers decide on a product in order to improve their personalization efforts.

  • JUN 11, 2019

    Poshmark launches a home decor vertical

    Resale site Poshmark announced today that it will now allow its users to buy and sell a variety of home goods like candles, pillows and wall art. It’s the first time that the company has expanded beyond clothing and beauty. The company set the foundation for the move into home goods last year, when it started separating different categories of clothing, like men's and women's, into distinct sections on its app, calling them Posh Markets.

  • JUN 03, 2019

    ‘There are some real sales to be had there’: Costco is finally figuring out its e-commerce strategy

    Compared to its biggest competitor Sam’s Club, Costco has been slow to push features like buy online, pickup in-store, as well as digitize the in-store experience. As the company starts to prioritize its e-commerce business, however, that's starting to change.

  • APR 14, 2021
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    How brands are putting personalization at the center of e-commerce

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Apr 21–Apr 23, 2021

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