E-Commerce

Why Shopify is investing in esports

Shopify recently announced it was launching an esports team. While other companies have paid to sponsor a team or league, meaning it might get listed as the “official” e-commerce business of a given team, Shopify is actually building its own team from scratch -- investing in gaming talent and building up a following of fans for a new team. Shopify’s announcement represents one of the biggest bets yet from a retail brand on the esports space, which has attracted growing interest from brands in the last few years.

Latest Stories

  • FEB 24, 2021

    How Walmart is trying to reach Amazon sellers

    Walmart is reaching out to sellers, trying to get them to try out its third-party marketplace. These direct reach-outs appear to be rare, limited only to the bigger players on Amazon, but they indicate Walmart’s increased commitment to bringing third-party sellers whose products have already found success on Amazon directly to the Walmart Marketplace.

  • FEB 22, 2021

    How crafting supplies retailer Joann reinvented itself for the e-commerce age

    Joann is getting ready to go public, betting that it will be able to ride the crafting boom for a while. The crafting supplies retailer filed its S-1 last week, reporting that its revenue during the first three quarters of 2020 was $1.921 billion, up 24.3% compared to the same period the prior year. Joann was taken off the public markets after being acquired by a private equity firm a decade ago. But now, the company is ready to take another crack at being a publicly-traded company, citing the fact that its acquired eight million new customers during the pandemic.

  • FEB 19, 2021
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    Unpacked: Everything retailers need to know about headless commerce

    As e-commerce has grown into a bigger industry, brands now have more ways to build their online stores than ever before. One type of e-commerce architecture that's being talked about more is headless commerce. At its most basic level, headless commerce means that the architecture for the front-end of the website from the back-end, which gives companies more control over how their website looks and runs.

  • FEB 18, 2021

    How Bandier redesigned its website to make it easier to discover new products

    As some retailers start carry more products on their websites, they've found that it can be overwhelming for customers to sort through dozens of different sneakers or leggings. For retailers that sell thousands of SKUs like Bandier, the challenge is to improve the overwhelming experience via recommendations and promoting curated collections on their homepage.

  • FEB 17, 2021

    What to know about Coupang, the South Korean Amazon that is about to go public

    Coupang is extremely young compared to Amazon, and it has not yet turned a profit. But in some ways, it has taken the Amazon model of efficiency-at-all-costs and heightened the stakes -- often offering shipping speeds to its Korean consumers that Amazon hasn’t yet managed.

  • FEB 08, 2021

    Why many online grocers still can’t accept SNAP customers

    Although there are a few regional stores now enrolled in the SNAP pilot, most prominently Texas’s H-E-B, the pilot is largely centered around three companies -- Amazon, Walmart and Aldi. And while the USDA claims that the pilot covers “over 90%” of households, only a handful of the small and medium-sized groceries that service much of the U.S. are approved to accept SNAP payments online.

  • FEB 05, 2021

    Why checkout is the next e-commerce battleground

    As the number of purchases made online grows, so has the number of startups selling businesses on their checkout experience like Bolt and Fast. Meanwhile, established companies like Shopify and Apple are trying to push greater adoption of their own digital wallet. All are trying to convince direct-to-consumer startups and other e-commerce brands that if they use their incrementally better checkout system, it will result in huge increases in conversion rates and average order values -- but the reality is that only a few will become the go-to checkout options for most consumers.

  • FEB 05, 2021

    Holes in eBay’s keyword blocklist are leading to ads for far-right merchandise

    Merch listings associated with far-right groups violate the company’s offensive material policy, yet were still promoted. Recent searches showed that merchandise, including gun parts, branded with marks, logos and phrases associated with far right nationalist groups are readily available for sale on eBay, including numerous listings that were promoted by eBay’s advertising platform. 

  • FEB 03, 2021

    How Facebook is doubling down on Marketplace

    Since launching in 2016, Facebook Marketplace has had mild success compared to competitors such as Amazon and Walmart. Now that millions of potential shoppers and sellers are home, the site has seen a surge in popularity, prompting Facebook to build e-commerce products tailored to its peer-to-peer nature.

  • FEB 01, 2021

    As dry ice demand skyrockets, frozen food brands prepare for a new reality

    For decades, dry ice has been the standard packing solution for frozen and perishable foods. But with much of the depleting supply going toward keeping Covid-19 vaccines cold, brands that rely on dry ice to ship products to consumers are looking for alternatives.

  • JAN 29, 2021

    Google’s marketplace is free for sellers. The results so far are mixed

    Google is trying to woo sellers to sell on its marketplace, but they aren't taking the bait. The problem is that, as friendly as Google’s policies are to sellers, very few customers actually seem to visit the Google marketplace. “Zero percent fees on zero dollar sales is still zero,” said Juozas Kaziukėnas, founder of the marketplace tracking site Marketplace Pulse.

  • JAN 25, 2021

    Online art-selling platforms like Artsy are seeing record sales

    When it comes to art buying, brick and mortar galleries have historically dominated the space, making for an intimidating experience for most everyday shoppers. However, while the art world is struggling without in-person auctions, marketplaces like Artsy are finding that the pandemic is helping expand the market to include young customers.

  • MAR 03, 2021
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