E-Commerce

Why some DTC brands are opting for a pre-sale strategy

In a way, pre-sales and waitlists are counterculture to today’s “fast delivery” windows, but they can also be a vital tool in building a customer base during uncertain times. For new brands like direct-to-consumer A/C maker July, pre-orders gave them two benefits: the opportunity to make connections and manage the uncertainties, said co-founder

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    How CPG brands can fix their customer’s journey with a DTC approach

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Aug 10–Aug 11, 2020

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