E-Commerce

Inside Shopify’s efforts to become the operational Amazon of DTC

Shopify is taking a page out of Amazon’s playbook as it looks to become the all-encompassing platform engineering the growth of direct-to-consumer retail.

Latest Stories

  • JUN 17, 2019

    Walmart is testing a delivery subscription as it ramps up its grocery e-commerce business

    With Delivery Unlimited, Walmart is adding another option to its suite of delivery services that get orders to customers on a same-day basis, upping competition against Amazon and Target, as well as cross-retailer services like Instacart. It’s the latest in a string of additions to Walmart delivery options.

  • JUN 14, 2019

    Chewy looks to healthcare, private brands to reach profitability as a public company

    Pet retailer Chewy made a splash on the stock market this week. The online company priced its initial offering at about $22 per share, valuing it at $8.77 billion. On Friday, shares climbed to $39, and the company raised $1 billion in the IPO. PetSmart bought Chewy in 2017 for $3.4 billion, but spun it off in order to help pay down its debt.

  • JUN 14, 2019

    ‘There’s a spike with each sale’: How ‘closet sales’ help resellers acquire customers

    Fashion resellers do not have access to the same tools and strategies that brands and retailers can employ, like collaborating on a new product or dropping a hyped collection. Instead, they have to turn to other strategies to draw attention and bring in new customers. Celebrity closet sales are one way that resellers are making that happen.

  • JUN 12, 2019

    Retailers are hacking data to inform personalization strategies

    Retailers like Ulta, Stitch Fix, Sephora and Wayfair are betting on tools that make it easier for customers to search for and test out products, thus providing them with more data about how customers decide on a product in order to improve their personalization efforts.

  • JUN 11, 2019

    Poshmark launches a home decor vertical

    Resale site Poshmark announced today that it will now allow its users to buy and sell a variety of home goods like candles, pillows and wall art. It’s the first time that the company has expanded beyond clothing and beauty. The company set the foundation for the move into home goods last year, when it started separating different categories of clothing, like men's and women's, into distinct sections on its app, calling them Posh Markets.

  • JUN 03, 2019

    ‘There are some real sales to be had there’: Costco is finally figuring out its e-commerce strategy

    Compared to its biggest competitor Sam’s Club, Costco has been slow to push features like buy online, pickup in-store, as well as digitize the in-store experience. As the company starts to prioritize its e-commerce business, however, that's starting to change.

  • JUN 07, 2019
    Sponsored

    Propelling consumers towards conversion: Three ways location data transforms media spend

    Location data is no longer limited to geo-fencing, which typically triggers a text or app notification when a person enters a street or store.

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