E-Commerce

To grow, Postmates looks to retail delivery

Postmates announced a new partnership with Old Navy, allowing customers to have items delivered to their door within a day. While the app has always been agnostic when it came to types of products delivered, this partnership indicates that it's further trying to differentiate itself from the food space.

Latest Stories

  • DEC 03, 2019

    ‘Still an area that needs to be proven’: Amazon is slowly incorporating live video into big shopping days

    In February, Amazon launched Amazon Live, a page for its own QVC-like shopping videos that are livestreamed and produced by Amazon, as well as a new app that would allow brands to create their own live shopping videos. Although Amazon is encouraging more brands to test out Amazon Live, it has yet to become a critical driver of sales during large shopping holidays like Cyber Monday.

  • NOV 26, 2019

    Why Pinterest’s commerce strategy is focusing on small businesses

    Pinterest has a new page that showcases select small businesses. It's another example of the social media platform trying to prove to brands that it's a worthy alternative to Facebook and Google. The next year will be the real test for whether or not Pinterest can make the case.

  • NOV 20, 2019

    As Kroger Wine expands, more retailers are looking toward alcohol e-commerce

    Kroger is continuing to roll out its online wine program. Today, it announced some new features and more locations. Put together, the grocer is trying to be a leader in the alcohol e-commerce space. It's certainly something that's ripe for the picking.

  • NOV 19, 2019

    How Poshmark uses small local events to drive engagement and retention

    Poshmark has over 7 million sellers on its resale platform. One way it's been trying to garner more engagement and retention is by facilitating small local events for these users. The company is now trying to invest further in this events program, as it tries to scale and potentially go public.

  • NOV 19, 2019

    ‘An arms race’: How retailers are trying to win on delivery ahead of the holidays

    Fast, reliable delivery options have become table stakes for today's brick-and-mortar retailers, thanks to Amazon. Now, they're also becoming an  important part of these retailers' marketing strategies in the run up to big holiday sales days like Black Friday and Christmas. In the lead up to Black Friday, many retailers are dropping the minimum order value needed for customers to get free shipping altogether, or are giving their most loyal customers access to the fastest delivery and fulfillment options for free.

  • NOV 13, 2019

    WhatsApp is trying to make inroads into in-app commerce

    Facebook wants people to shop on its platform. The latest evidence comes from two product rollouts -- one for catalogs in WhatsApp, the other called Facebook Pay. It's part of a bigger industry realization that conversational messaging is the next big frontier for US platforms. But Facebook has some big hurdles to overcome in order to succeed.

  • OCT 23, 2019

    How Google’s counterfeit search problem could hurt its commerce ambitions

    A new report says that Google's Search results are littered with counterfeit results. The company, however, doesn't crack down on the problem. For Google, it's a philosophical problem as it considers itself to be an index of the free and open web. But as it continues to expand its commerce offerings, the problem could get more prickly.

  • OCT 21, 2019

    How Affirm plans to make buy now, pay later as common as credit cards

    As buy now, pay later financing models start to gain more traction among younger customers, the businesses powering these transactions are also looking for more ways to keep customers shopping within their network of retailers. Affirm, founded in 2013 is one such business, and last week launched a redesigned mobile app that's designed to encourage customers to turn to Affirm to finance more of their purchases.

  • OCT 16, 2019

    How brands try to make customer lifetime value and retention rates look as good as possible

    Brands, especially venture-backed ones, live and die by a few metrics. Customer lifetime value and retention rates are especially critical in proving to investors that their company is worthy of being valued at five times or ten times revenue.

  • OCT 07, 2019

    With discount and off-price sites, retailers try to move the ‘treasure hunt’ experience online

    The "treasure hunt" shopping experience that's been popularized in outlet and off-price stores has historically been difficult to recreate online. But as more people general are doing their shopping online, that isn't stopping more retailers from trying their hand at building a more appealing discount shopping experience online.

  • OCT 07, 2019

    With Google Shopping, the product discovery wars heat up

    Google just announced new features to its Google Shopping program. The platform is trying encroach on the e-commerce terrain that both Amazon and Facebook have dominated. It illustrates that the next big shopping advertising battle will focus on product discovery.

  • SEP 27, 2019

    ‘A multi-dimensional chicken-and-egg problem’: EBay’s struggle to define itself against Amazon

    As eBay looks to install new leadership, its struggles have made clear just how difficult it is for alternative marketplaces to win over both sellers and shoppers thanks to Amazon's dominance. On Wednesday, the company's CEO, Devin Wenig stepped down after five years. The company named CFO Scott Schenkel interim CEO as it looks for a replacement.

  • DEC 11, 2019
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    Video: What creative 'storytelling' means in the age of AR and visual search

    Great storytelling adds value to a brand. In a new video, hear from Triad's Garrett Albanese about why marketers should be investing in visual search, augmented reality and creative site experiences.

Amazon Strategies
Jan 28–Jan 29, 2020

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