‘Creators are the next generation of entrepreneurs’: Shopify’s director of product on its new Spotify partnership

On Wednesday, Shopify announced a new partnership with music streaming platform Spotify, allowing musicians connect their Shopify storefronts to their Spotify artist pages. Shopify’s director of product Amir Kabbara talked to Modern Retail about Shopify's streaming and entertainment ambitions, the differences between its Spotify and Netflix partnerships and building a creator economy online.

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Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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