Adidas is reinvesting in Reebok, and its paying off: Sales grew for the first time after years of decreasing revenue. The growth comes as Adidas has started to rededicate more marketing dollars to Reebok, and come up with a long-overdue digital strategy for Reebok, in order to help the brand stand on its own.
Within the past several months, Facebook has started to crack down more on businesses who are routinely being ranked by users as not being honest about their shipping times.
Blue Apron, in its latest earnings report, announced that it was no longer partnering with Jet.com. Announced last year, this alliance was one of the most highly-anticipated programs for the meal kit company to reinvigorate business. While other similar companies look into retail partnership, the results seem mixed.
The lawsuit, filed on Wednesday in California, is just the most recent action eBay has taken against Amazon. In it, eBay singles out three Amazon representatives who, the suit claims, used eBay’s internal seller messaging system to poach sellers. Beyond those three representatives, the effort involved a network of Amazon reps in multiple countries that conspired to approach eBay’s sellers on the platform and convince them to join Amazon.
With a new model called genetic algorithms, Zappos' lead data scientist Ameen Kazerouni and his team built better term recognition into Zappos’ search that pulls in historical data and quickly picks up on new keywords that are introduced as soon as fashion trends start to pick up speed. In addition to smarter results, customers also see more personalized results based on what they’ve searched for in the past.
As Walmart has significantly expanded its online assortment over the past couple of years, it continues to see fashion as a key area in which it can fill a key white space in e-commerce that it can't fill through its stores. But in order to increase its assortment of online fashion brands, Walmart first had to convince premium fashion brands – many of whom may not have ever considered making selling through Walmart a key part of their growth strategy – to work with them
According to president and chief digital officer David Hayne, Urban Outfitters, Inc.’s well-oiled e-commerce and retail machine, as well as its deeper pocket of resources, will be Nuuly’s advantage as it takes on the rental apparel market.
Last week, Google released a redesigned version of Google Shopping, in its latest attempt to build a marketplace that can compete with Amazon. But that's not the only move Google has made over the past year to encourage more shoppers to stay on Google to discover products, instead of going to Amazon or Instagram.
More shipping providers are teaming up with brick-and-mortar retailers to turn their stores into package pickup centers, as Amazon's grip on e-commerce threatens to upend both of their businesses. This week, UPS announced that it's partnering with CVS, Michael's and Advance Auto Parts to allow customers to retrieve packages, print labels and drop off returns.
Over the past seven years, licensed sports apparel retailer Fanatics has rebuilt its business to become a more vertically integrated company. And as the Fanatics business model has evolved, so too has its loyalty program.
As subscription startups grow up, they're finding that they constantly have to add more flexibility and variety to their offerings in order to grow their customer base. Startups like Bark, Stitch Fix and Rent the Runway built their value proposition on the fact that they offered more flexible terms than traditional subscription services that arrived like clockwork on the first of the month, and required 30 days notice to cancel.
Uber is turning to e-commerce to keep both its riders and drivers happy as it faces stiffer competition in the ridesharing market. The company announced today that it's launched a shopping app in conjunction with Cargo, a startup that signed a deal to become Uber's exclusive "in-car commerce provider" a year ago.
Big-box retailers like Target and Walmart increasingly want their stores to double as fulfillment centers. They see their existing store footprints as one of the biggest advantages they have over Amazon, which has had to build more than 100 fulfillment centers in order to enable next-day delivery on millions of products for Amazon Prime members. But, there are limitations on just how much the store can do.
As Amazon continues to set shipping expectations, competing marketplaces and platforms are racing to ensure their sellers don't fall behind. This week, Etsy became the latest marketplace to go all-in on free shipping, with an announcement that at the end of July, it will start ranking sellers who offer free shipping higher in search results.
As Rent the Runway has established itself in the rental apparel market, the business is growing on the back of word-of-mouth, user-generated content and other organic marketing means. According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives.
It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.
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