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Poshmark has over 7 million sellers on its resale platform. One way it's been trying to garner more engagement and retention is by facilitating small local events for these users. The company is now trying to invest further in this events program, as it tries to scale and potentially go public.
Fast, reliable delivery options have become table stakes for today's brick-and-mortar retailers, thanks to Amazon. Now, they're also becoming an important part of these retailers' marketing strategies in the run up to big holiday sales days like Black Friday and Christmas. In the lead up to Black Friday, many retailers are dropping the minimum order value needed for customers to get free shipping altogether, or are giving their most loyal customers access to the fastest delivery and fulfillment options for free.
Kroger is continuing to roll out its online wine program. Today, it announced some new features and more locations. Put together, the grocer is trying to be a leader in the alcohol e-commerce space. It's certainly something that's ripe for the picking.
Facebook wants people to shop on its platform. The latest evidence comes from two product rollouts -- one for catalogs in WhatsApp, the other called Facebook Pay. It's part of a bigger industry realization that conversational messaging is the next big frontier for US platforms. But Facebook has some big hurdles to overcome in order to succeed.
A new report says that Google's Search results are littered with counterfeit results. The company, however, doesn't crack down on the problem. For Google, it's a philosophical problem as it considers itself to be an index of the free and open web. But as it continues to expand its commerce offerings, the problem could get more prickly.
As buy now, pay later financing models start to gain more traction among younger customers, the businesses powering these transactions are also looking for more ways to keep customers shopping within their network of retailers. Affirm, founded in 2013 is one such business, and last week launched a redesigned mobile app that's designed to encourage customers to turn to Affirm to finance more of their purchases.
Brands, especially venture-backed ones, live and die by a few metrics. Customer lifetime value and retention rates are especially critical in proving to investors that their company is worthy of being valued at five times or ten times revenue.
The "treasure hunt" shopping experience that's been popularized in outlet and off-price stores has historically been difficult to recreate online. But as more people general are doing their shopping online, that isn't stopping more retailers from trying their hand at building a more appealing discount shopping experience online.
Google just announced new features to its Google Shopping program. The platform is trying encroach on the e-commerce terrain that both Amazon and Facebook have dominated. It illustrates that the next big shopping advertising battle will focus on product discovery.
As eBay looks to install new leadership, its struggles have made clear just how difficult it is for alternative marketplaces to win over both sellers and shoppers thanks to Amazon's dominance. On Wednesday, the company's CEO, Devin Wenig stepped down after five years. The company named CFO Scott Schenkel interim CEO as it looks for a replacement.
Rakesh Tondon, CEO of clothing and accessories rental provider Le Tote, said that his company's decision to acquire Lord & Taylor for $100 million was driven primarily by technology. Speaking at the Evolving E e-commerce conference in New York City on Tuesday, Tondon said that Le Tote was initially in talks with Lord & Taylor to open up Le Tote boutiques in some of its stores, as well as license its technology stack to Lord & Taylor, when reports broke that parent company HBC was looking to sell Lord & Taylor.
Shopify's list of competitors keeps growing, as other businesses see how valuable of customers early-stage, fast-growing e-commerce startups can be.
Big-box retailers Walmart and Target have been among the most aggressive in adding a variety of delivery options to match consumer expectations that have been set by Amazon. But now, with the holiday season approaching, department stores are also taking more aggressive steps to prove to shoppers that they too can win on fast delivery.
More than 80% of Steve Madden's revenue still comes from wholesale. But that doesn't mean that the footwear retailer can totally ignore its e-commerce business. "If someone discovers your brand at Nordstrom, the odds are very good that they will [eventually] come to your site," said. Jeff Silverman, president of global e-commerce for Steve Madden.
In February, Target announced that it was launching a third-party marketplace called Target+ to grow its online assortment in areas like home, toys, electronics and sporting goods. At the time, Target's chief marketing and digital officer Rick Gomez said in a blog post that the marketplace was "in its earliest stages," and that Target would keep the program invite-only to focus on building curated assortment. Still, six months later, the amount of products available through Target+ remains limited.
Aging IT systems and inconsistent data continue to afflict legacy retailers. In a new guide, learn detailed tips and strategies for improving customer experience by filling the gaps in your company's tech and data capabilities.
At an industry event, executives from J.Crew and Hatch discussed why the decided to work together. J.Crew is big and Hatch is small, so they both had different intentions in mind. Put together, they highlight a growing tension brands face when trying to expand.
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