Why Shopify is investing in esports

Shopify recently announced it was launching an esports team. While other companies have paid to sponsor a team or league, meaning it might get listed as the “official” e-commerce business of a given team, Shopify is actually building its own team from scratch -- investing in gaming talent and building up a following of fans for a new team. Shopify’s announcement represents one of the biggest bets yet from a retail brand on the esports space, which has attracted growing interest from brands in the last few years.

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  • FEB 19, 2021
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  • FEB 18, 2021

    How Bandier redesigned its website to make it easier to discover new products

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  • FEB 17, 2021

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  • FEB 03, 2021

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