‘A second landing page’: Checkout feature forces brands to rethink Instagram reliance

Instagram's new checkout feature is forcing direct-to-consumer companies to think more deeply about how reliant they want to be on the platform.

By Suman Bhattacharyya

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Modern Retail Summit
Apr 20–Apr 22, 2020

At the Modern Retail Summit, we’ll bring together hundreds of senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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