DTC Era

How Food52 is building out its direct-to-consumer brand using reader feedback

Food52’s strategy is to use the data on what items already sell well through its website and what white spaces exist to determine what products it will launch next, and then use customer feedback to add personal touches.

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Modern Retail Summit
Apr 20–Apr 22, 2020

At the Modern Retail Summit, we’ll bring together hundreds of senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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