Having made a collective mark on the retail’s makeup, direct-to-consumer brands are pushing to command more market share in their respective categories while dealing with an existential crisis. Direct-to-consumer retail, launched on the basis of selling directly to customers through owned e-commerce and physical retail, is exploring outside of its own channels to drive growth.
Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram.
Food52’s strategy is to use the data on what items already sell well through its website and what white spaces exist to determine what products it will launch next, and then use customer feedback to add personal touches.
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix.
Bonobos has been quietly piloting a "try before you buy" service in three of its Boston area guideshops, and is looking at expanding the service to the West Coast.
Brandless wants to win over customers on its own, drawing them into its marketplace.
Bruce Henderson, who joined Smile Direct Club in February as its first chief creative officer, said the biggest advantages of working in-house for a brand is how quickly his team can get things done.
One year after acquiring two technology startups, Nike is using them to increase memberships and improve its personalization efforts.
When Edgewell completes its acquisition of DTC razor brand Harry's, it will gain insight into how to better connect with customers both online and through wholesale environments.
Under Armour's direct-to-consumer business is struggling to grow as the company tries to lessen its reliance on promotions to drive sales growth.
Some bootstrapped direct-to-consumer brands are resisting the pull of venture capital funding.
SmileDirectClub is doubling its physical retail footprint of the next year as part of a new partnership with CVS.
As direct-to-consumer brands mature, the players in the ecosystem are changing too.
Employees at legacy retailers are considering making the jump to a direct-to-consumer or e-commerce startup.
A growing number of health and beauty brands are turning to cloud-based systems that can handle customer, financial and inventory data across all processes, from production to payment.
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