As the pandemic continues, high-end health and safety products see increased traction

As flu season begins and with it possibly a second coronavirus wave, consumers appear more concerned over health and safety than ever. Before, home essentials were in high demand. Now, it's nicer products focused on health and sanitation. Startups like air purifiers maker Molekule, DTC bidet Tushy and emergency kit brand Judy expect the growing interest in their products to follow suit.

Latest Stories

  • SEP 24, 2020

    ‘Give your community what they want’: DTC brands are increasingly leaning on merch

    The days of tossed over branded swag seem long gone, thanks to young brands making branded apparel a core part of their marketing strategy. In recent years, brands like Glossier and SoulCycle proved a community of enthusiastic fans can act as walking billboards. Now, the awareness-growing tactic is being deployed even by new companies. Now, with in-person events out the window, merch is becoming even more important to DTC startups.

  • SEP 23, 2020

    How cereal nostalgia gave Magic Spoon a coronavirus boost

    Consumer packaged goods, especially those consumer mostly at home, have experienced a resurgence in interest in the past few months. Much like meal kits and alcohol, breakfast cereal lends itself to being consumed at the kitchen table rather than on the go. DTC brand Magic Spoon, which aims to reinvent the cereal category, has been an example of this demand.

  • SEP 18, 2020
    dtc startup

    ‘It is all DTC now’: VCs are eager to strike deals again

    In March, the fundraising environment for direct-to-consumer startups was "downright frozen," as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many direct-to-consumer startups in categories ranging from home improvement, health and wellness, and food have struck it big, reporting that their online sales have doubled or tripled while customer acquisition costs have decreased. Consumer investors are starting to close deals again, while investors that had previously soured on DTC startups because of high customer acquisition costs are starting to change their tune.

  • SEP 15, 2020

    How the pandemic helped Zenni hit record eyewear sales

    The arrival of the pandemic made buying prescription eyewear even more of a nuisance. Not only were many optometry locations shut down, but many Americans also lost their jobs and health insurance in the process. This helped DTC eyewear seller Zenni grow its sales and new customer acquisition in record numbers.

  • SEP 14, 2020

    Gravity Blankets partners with Target to expand its brick and mortar presence

    Since launching in 2017, Gravity Products, the parent company behind the weighted Gravity Blankets, has quickly diversified its reach beyond its own website, selling its products through a handful of other retailers' stores and websites.Now, the company is announcing its biggest brick and mortar partnership to-date. This week, Gravity will start selling in 900 Target stores, and through the big-box retailers' website. As Gravity has added more wholesale partners, it has also sought to expand its product line to ensure it offers something unique to each wholesale partner.

  • SEP 11, 2020

    DTC brands are rethinking their ‘never-go-on-sale’ rule

    While some direct-to-consumer startups have reported that their online sales have tripled or doubled since the start of the pandemic, not every retail company is benefitting from the e-commerce gold rush. In March and April, demand for certain products like travel accessories and wedding attire all but evaporated as those activities became impossible to do under stay-at-home orders. So companies that sell these types of products are doing something they swore they never would before: offer a sale.

  • SEP 04, 2020

    After record sales, DTC startups are focusing on retention

    A number of direct-to-consumer startups have reported huge revenue growth during over the past several months, in some cases acquiring double or triple the amount of new customers that they did during the same period last year. Now, their focus is on keeping those new customers. Even though retention is important for DTC startups year-round, it is especially so during the pandemic, as more customers are buying certain types of products online for the first time.

  • SEP 02, 2020

    How Recess is trying to rethink virtual pop-ups

    Despite their ability to reach more customers virtually, digital pop ups have proven to be a challenge for many brands during the Covid-19 era. For companies that rely on sampling and discoverability, this is a time to think outside the box and move away from livestreams. In the case of CBD beverage brand Recess, CEO Ben Witte told Modern Retail the idea is to make virtual popups more profitable as the brand expands markets.

  • SEP 02, 2020

    What Care/of got right leading up to its acquisition by Bayer

    The direct-to-consumer health space has quickly become a hot area for investment, particularly as wellness is top-of-mind for people thanks to the coronavirus pandemic. On Monday, Bloomberg reported that German pharmaceutical company Bayer is acquiring a majority stake in vitamin and supplement startup Care/of. Health and wellness is a popular space for investment because increasingly, that's where people are spending their money. But even DTC startups that don't operate in the health and wellness space can take a page or two from Care/of's playbook.

  • AUG 31, 2020

    DTC startups turn to partnerships to drum up excitement during a volatile summer

    Direct-to-consumer startups are, unsurprisingly, turning to one another to navigate their business' through the coronavirus pandemic. Partnerships between direct-to-consumer startups were already becoming more popular before the coronavirus pandemic. But more startups have been turning to partnerships in recent months in order to reach new customers while other marketing tactics like physical pop-ups remain out of the question. It's also a way for startups to test out new product categories, while resources remain tight.

  • AUG 28, 2020

    What a Walmart-Microsoft bid for TikTok could mean for e-commerce

    All big-box retailers are now trying to become tech companies. That's the takeaway from the news that Walmart is teaming up with Microsoft to submit a bid to acquire TikTok. Acquiring TikTok could help Walmart grow its advertising business astronomically -- and that could be a boon for e-commerce startups looking for somewhere else to spend their money besides the Facebook-Google duopoly.

  • AUG 27, 2020

    Nike’s all-in bet on going direct is a blow to the middle tier of wholesalers

    Nike is cutting ties with some mid-sized wholesale partners. While the move isn't shocking, it brings to light the brand's overall intention to focus on DTC channels. With department stores on the decline, brands like Nike want to focus on getting customers to its own properties. The question remains whether other brands will follow suit.

  • APR 14, 2021

    How brands are putting personalization at the center of e-commerce

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