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Under Armour's direct-to-consumer business is struggling to grow as the company tries to lessen its reliance on promotions to drive sales growth.
Some bootstrapped direct-to-consumer brands are resisting the pull of venture capital funding.
When Edgewell completes its acquisition of DTC razor brand Harry's, it will gain insight into how to better connect with customers both online and through wholesale environments.
SmileDirectClub is doubling its physical retail footprint of the next year as part of a new partnership with CVS.
As direct-to-consumer brands mature, the players in the ecosystem are changing too.
Employees at legacy retailers are considering making the jump to a direct-to-consumer or e-commerce startup.
Not all direct-to-consumer brands are snubbing Amazon or hand wringing over the retailer’s dominance.
To drive customer and revenue growth as well as meet high valuations, DTC brands are testing how far they can stretch beyond initial value propositions.
E-commerce companies are investing in bringing backend logistics in-house to improve customer experiences.
Untuckit and sustainable swimsuit brand Fair Harbor are collaborating on a line of swim shorts, which they started developing in August. For Untuckit the effort is a test a new apparel category, as well as its hand at manufacturing sustainable products.
Naked Retail Group is taking a power-in-numbers approach to its store strategy.
While plenty of startup brands are being built on the backs of venture capital funding, an increasing number are looking to buck the stereotype of bloated VC funded DTC.
Where five-year-old mattress brand Casper ends up won’t just affect the future of the company, it will send signals about the health of the digitally native vertical brand (DNVB) or direct-to-consumer industry as well.
Rothy’s is using data, customer feedback and social engagement to make inventory decisions and put its fast and sustainable supply chain in the spotlight.
Dollar Shave Club CEO Michael Dubin talks to Digiday about his plans to keep the brand’s momentum.
Clumsy hyper-targeting hits consumers with the creep-factor. Hyper-personalization is different, incorporating factors like timing and frequency to create an ad experience that's actually welcome. Download the guide to learn more.
Multi-touch attribution has become the attribution method of choice for brands, especially direct-to-consumer ones, once they start advertising on more channels than just Facebook and Google. But switching to a multi-touch attribution model isn't as simple of a switch as transitioning from one software vendor to another. It is often a months-long project, that requires close communication between a brand's marketing and data science teams.
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