DTC brands aren’t feeling the Black Friday pressure

In the five days following Thanksgiving, there's usually a wave of retailers offering anywhere from 20% to 50% off of their products. But this year, the wave of brands offering deals between Black Friday and Cyber Monday will feel more like a never-ending tsunami as brick-and-mortar retailers try to make up from revenue lost during the spring. Still, eight direct-to-consumer startups Modern Retail spoke with said that they plan to swim against the current, and don't plan to offer any steeper discounts during Black Friday than they did last year.

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    Podcast advertising is booming -- particularly in light of the news Spotify recently announced that it is acquiring podcast advertising and publishing platform Megaphone. And direct-to-consumer startups are helping fuel that boom, considering the long-running joke that Blue Apron, MeUndies and Casper are essentially underwriting the shows they advertise on. The Spotify-Megaphone deal could have significant implications for what types of DTC brands are able to advertise on podcasts.

  • NOV 11, 2020

    Modern Retail Talk: How Topicals tries to tap into Gen Z’s aspirations

    Skincare startup Topicals, which launched earlier this year, has said that it wants to market itself to the idiosyncrasies of Gen Z. With that, much of its content is posted on Twitter or TikTok, rather than Instagram. And its aesthetic and voice has been much more unvarnished rather than the preened tone many people expect from certain brands. On the most recent Modern Retail Talk, Topicals co-founders Olamide Olowe and Claudia Teng spoke about how the company has positioned itself and why it has attempted to rethink its overall brand messaging.

  • NOV 09, 2020
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    How dinnerware brand Jono Pandolfi captured a new DTC market

    As a behind-the-scenes restaurant vendor, dinnerware brand Jono Pandolfi has relied on wholesale sales for nearly a decade. However, when hospitality and fine dining all but shut down this year, the ceramics company found revenue opportunity in a new segment of customers. Since focusing on growing its DTC revenue, online sales have tripled year-over-year, with overall profits up by nearly 400%.

  • NOV 06, 2020

    Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online

    For many direct-to-consumer brands looking to sell and ship their products through someone's website besides their own, there's still only one dominant choice for them in the U.S., and that's Amazon. Despite the emergence of dozens of direct-to-consumer startups in every category from cookware to mattresses to pet food, no marketplaces have emerged to focus solely on these direct-to-consumer brands. That, in theory, leaves an opening for a new marketplace to create an alternative to Amazon for these direct-to-consumer brands.

  • OCT 30, 2020

    ‘On a lot of people’s minds right now’: DTC startups are in a holding pattern until after the election

    One of the dominant moods of 2020 has been paralyzing uncertainty, and it's been particularly prevalent this week as Americans wait for the results of the presidential election. The election isn't the only thing on direct-to-consumer startup executives' minds -- after all, once the election is over, Black Friday is right around the corner. But Election Day also can't be business as usual.

  • OCT 29, 2020

    ‘We actually have brands that make money’: How DTC showrooms are reinventing themselves

    For years, direct to consumer brands had been pouring their marketing budgets into physical flagship stores in hopes of real-world discovery. Now that storefronts are going through a transformation, brands and curators like Naked Retail and Showfields are rethinking the role of popups and stores. Here's what the new DTC showrooms are looking like in the coronavirus world.

  • OCT 23, 2020

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  • OCT 20, 2020

    Why subscription toothbrush brand Quip is expanding into Walmart

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  • OCT 19, 2020

    How West Elm became a go-to retail partner for DTC brands

    In the direct to consumer space, a foray into retail usually requires getting noticed by big players like Walmart and Target. However, for a select group of home decor-centric brands, Williams-Sonoma-owned West Elm has become a resource for entering brick and mortar. From Leesa and Bearaby, to new cookware brands like Caraway, West Elm's portfolio of brands is looking increasingly like a DNVB hub.

  • OCT 16, 2020

    Why some DTC brands’ Amazon strategies have changed

    Many direct-to-consumer brands have long held off on selling through Amazon. But they can't completely ignore its orbit, as Amazon still sets the conversation in e-commerce. There's a laundry list of DTC brands that have still held off on selling through Amazon -- Glossier, Warby Parker, Allbirds and Away to name a few. But, a few trends emerge among the digitally-native brands that have taken the leap to selling through Amazon.

  • OCT 12, 2020

    ‘Not everyone can be Patagonia’: Pattern’s Emmett Shine on how the DTC playbook has changed

    Pattern, formerly known as Gin Lane, arguably helped create the ubiquitous minimalist DTC aesthetic. But after helping brands like Sweetgreen, Harry’s and Everlane achieve their branding goals, chief creative officer Emmett Shine explains why he's taking a step back and rethinking the model's tropes. "At the end of the day, you have to sell products," he told Modern Retail.

  • OCT 12, 2020

    In a crowded holiday advertising market, DTC brands are rethinking their digital strategies

    In conversations with a handful of direct-to-consumer startup executives about their holiday marketing plans, the biggest concern cited was figuring out when was the right time to run holiday ads. Both to ensure that customers order far enough in advance so that they get their products by Christmas, and to ensure that they are spending their holiday marketing dollars most efficiently. The executives Modern Retail spoke with said that for the most part, they weren't that concerned about rising digital advertising costs, either because they've been able to further diversify their ad spend away from digital this year, or customer acquisition costs are still lower than they are last year.

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