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While plenty of startup brands are being built on the backs of venture capital funding, an increasing number are looking to buck the stereotype of bloated VC funded DTC.
Where five-year-old mattress brand Casper ends up won’t just affect the future of the company, it will send signals about the health of the digitally native vertical brand (DNVB) or direct-to-consumer industry as well.
Naked Retail Group is taking a power-in-numbers approach to its store strategy.
Rothy’s is using data, customer feedback and social engagement to make inventory decisions and put its fast and sustainable supply chain in the spotlight.
Dollar Shave Club CEO Michael Dubin talks to Digiday about his plans to keep the brand’s momentum.
Beer company Molson Coors is investing in e-commerce to learn more about its customer base.
1-800-Flowers has used a vast physical footprint to underpin its e-commerce business.
Here’s a temperature check, timeline and relevant context on Casper’s roadmap to a potential IPO.
Square is building an e-commerce ecosystem with its recent acquisitions.
The principal at seed-stage venture fund Lerer Hippeau says DTC brands should be prepared to pitch her on their strategies for selling on Amazon.
New direct-to-consumer brands are moving on from millennials and targeting baby boomers instead.
It’s a move that makes sense for Shopify as it seeks to protect how merchants and partners use their platform. But it’s caused some furor in the market.
Instagram's new checkout feature is forcing direct-to-consumer companies to think more deeply about how reliant they want to be on the platform.
EBay is helping sellers capitalize on untapped purchase intent by letting them push targeted discounts to interested buyers.
Location data is no longer limited to geo-fencing, which typically triggers a text or app notification when a person enters a street or store.
Physical retail strategies have become integral to the growth of direct-to-consumer brands, as they seek out customers they can't reach online. Members of the first generation of DTC, like Warby Parker and Casper now have aggressive store expansion plans. Home goods brand Parachute is one such brand that's undergoing a rapid physical expansion. After launching in 2014, last year Parachute raised $30 million in venture capital to open 20 stores by 2020. Right now, the company now has seven stores in Los Angeles, San Francisco, Portland, New York, Chicago and Dallas.
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