DTC Era

Why Bloomscape is expanding into outdoor plants

This year, DTC plants startup Bloomscape introduced a new line of outdoor and patio plants, its first venture outside. The company said the new category is way to retain customers, and attract new ones, as more millennials invest in their homes.

Latest Stories

  • APR 06, 2021

    DTC Briefing: How Harry’s is building its portfolio of brands

    More than a year after the FTC quashed a proposed acquisition of Harry’s by CPG conglomerate Edgwell, Harry’s has started to chart out its new plan for building a next-generation CPG company. Now, Harry’s is looking to become more of a CPG conglomerate itself.

  • MAR 30, 2021

    DTC Briefing: Software startups are glomming onto the DTC boom

    The e-commerce boom has led to an influx of startups trying to build businesses worth hundreds of millions of dollars by selling software to DTC brands. And it’s a surge that shows no signs of slowing down. 

  • MAR 23, 2021
    Modern Retail DTC Briefing

    DTC Briefing: How QVC is changing the DTC marketing playbook

    Covid has led to an explosion in interest in livestreaming. There’s been an uptick in established retailers like Macy’s or Nordstrom hosting livestream shopping events this year, while livestreaming startups like NTWRK, Popshop Live and Whatnot have recently announced significant rounds of venture capital. But the go-to partner livestreaming partners for many DTC brands is still QVC.

  • MAR 16, 2021

    DTC Briefing: How startups are preparing for a summer of almost-normalcy

    After a year in which social gatherings have essentially been limited to Zoom or Clubhouse, and people had to postpone major events like weddings and vacations, there’s a light at the end of the tunnel. With President Joe Biden announcing last week that all states should open up coronavirus vaccine eligibility to all adults by May 1, people now have a closer idea of when they’ll be able to resume activities they’ve been putting off since the start of the coronavirus pandemic. Here's how startups are preparing for people to spend their money come summer.

  • MAR 09, 2021

    DTC Briefing: The new rules of wholesale

    Barely a week goes by anymore without a brand that started selling “direct-to-consumer” announcing it’s starting to sell wholesale through a big-box retailer. A couple of years ago, wholesale partnerships at places like Target were reserved for the most high-profile direct-to-consumer brands. Now, more “DTC brands'' are now also testing the wholesale waters one to three years after launching their first products.

  • MAR 02, 2021

    DTC Briefing: How the pandemic has changed the e-commerce startup playbook

    Four founders of direct-to-consumer startups spoke with Modern Retail about how they've had to rethink how they run their businesses over the past year. Now, all are trying to figure out what consumers will want to spend their money on once the pandemic subsides -- and what they'll be willing to venture to a store for, versus what they will still want to buy online. Plus, a new direct-to-consumer startup launches in Walmart, and an e-commerce CEO is getting into venture investing.

  • MAR 02, 2021

    With bars and restaurants closed, bartenders and chefs are taking their businesses online

    As the hospitality industry continues to adapt to the virtual world, service workers like chefs and bartenders are seeking new opportunities to supplement their lost income. In recent months multiple platforms, like Demi and The Industry Collective, have launched to directly match these experts to everything from brand sponsorships to paying consumers.

  • FEB 23, 2021

    DTC Briefing: How brands use quizzes as a customer service and data collection tool

    One of the most frequently touted advantages of going direct-to-consumer is the ability to collect more data on customers. And one of the most straightforward ways companies can do that is by getting customers to fill out a quiz. But as executives at brands like ThirdLove and Clare told Modern Retail, there's more to creating a successful quiz than just following a Buzzfeed-like template.

  • FEB 12, 2021

    What’s fueling the new crop of DTC marketplaces

    This week's DTC briefing delves into what's fueling a new crop of new sites that are trying to be both a marketplace and a reviews site for direct-to-consumer brands. At least early on, these sites are better designed to help brands tell their stories, rather than to help customers figure out, for example, which DTC swimsuit brand to buy. And, a Q&A with Win Brands Group co-founder and CEO Kyle Widrick.

  • FEB 10, 2021

    Facebook’s Shop Pay partnership takes direct aim at DTC startups

    Since first launching checkout on Instagram two years ago, Facebook has made news when it's gotten large retailers like Target and Sephora to use the service. But now, it's adding a new feature to the service aimed squarely at attracting more direct-to-consumer startups. On Tuesday, Facebook announced that it would add support for Shop Pay as a payment method through its checkout service .By partnering with Shopify, the main engine powering many direct-to-consumer startups' businesses, it gives Facebook another way to coax these companies into trying its checkout service.

  • FEB 09, 2021

    Cookware startup Caraway is launching a new set in Crate and Barrel stores

    Caraway, a predominantly direct-to-consumer cookware startup, is kicking off its first physical retail partnership. The startup announced on Tuesday that it's launching a new cookware set that will be sold exclusively in 81 Crate and Barrel stores, and through Crate and Barrel's website. Caraway just launched in November 2019, but CEO and founder Jordan Nathan told Modern Retail that he thought it was important for Caraway to start selling its products through other retailers' websites early on, because "we want to be where customers are buying for big stages of their life."

  • FEB 02, 2021

    DTC startups are designing loyalty programs to focus on more than just sales

    As the pandemic continues to upend the ways people shop, direct-to-consumer startups are continuously looking for creative ways to reward customers through the launch of new loyalty programs. Handbag brand Dagne Dover launched its first-ever loyalty program last week, through which customers can earn points not only for buying product, but also for writing a review, or following the company on social media. Hair care startup Prose also launched its first ever membership program over the summer, incorporating perks like access to one-on-one virtual consultations and a wellness podcast. It's a trend that started before the pandemic, but now it's more important than ever that companies find ways to reward their loyal customers, even if they're not able to buy product right now.

  • JUL 16, 2021
    Sponsored

    Report: Brands that deliver exceptional customer experiences drive revenue growth

    Every interaction a customer has with a brand is an opportunity to nurture the customer-brand relationship. This report highlights tactics that top brands are using to improve the customer experience.

Modern Retail Livestream Commerce Trends
Jul 28, 2021

At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.

REGISTER