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Bonobos has been quietly piloting a "try before you buy" service in three of its Boston area guideshops, and is looking at expanding the service to the West Coast.
Brandless wants to win over customers on its own, drawing them into its marketplace.
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix.
Bruce Henderson, who joined Smile Direct Club in February as its first chief creative officer, said the biggest advantages of working in-house for a brand is how quickly his team can get things done.
One year after acquiring two technology startups, Nike is using them to increase memberships and improve its personalization efforts.
When Edgewell completes its acquisition of DTC razor brand Harry's, it will gain insight into how to better connect with customers both online and through wholesale environments.
Under Armour's direct-to-consumer business is struggling to grow as the company tries to lessen its reliance on promotions to drive sales growth.
Some bootstrapped direct-to-consumer brands are resisting the pull of venture capital funding.
SmileDirectClub is doubling its physical retail footprint of the next year as part of a new partnership with CVS.
As direct-to-consumer brands mature, the players in the ecosystem are changing too.
Employees at legacy retailers are considering making the jump to a direct-to-consumer or e-commerce startup.
Not all direct-to-consumer brands are snubbing Amazon or hand wringing over the retailer’s dominance.
To drive customer and revenue growth as well as meet high valuations, DTC brands are testing how far they can stretch beyond initial value propositions.
E-commerce companies are investing in bringing backend logistics in-house to improve customer experiences.
Untuckit and sustainable swimsuit brand Fair Harbor are collaborating on a line of swim shorts, which they started developing in August. For Untuckit the effort is a test a new apparel category, as well as its hand at manufacturing sustainable products.
Location data is no longer limited to geo-fencing, which typically triggers a text or app notification when a person enters a street or store.
Physical retail strategies have become integral to the growth of direct-to-consumer brands, as they seek out customers they can't reach online. Members of the first generation of DTC, like Warby Parker and Casper now have aggressive store expansion plans. Home goods brand Parachute is one such brand that's undergoing a rapid physical expansion. After launching in 2014, last year Parachute raised $30 million in venture capital to open 20 stores by 2020. Right now, the company now has seven stores in Los Angeles, San Francisco, Portland, New York, Chicago and Dallas.
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