DTC Era

‘Bellwether’: Direct-to-consumer brands are watching Casper’s fate closely

Where five-year-old mattress brand Casper ends up won’t just affect the future of the company, it will send signals about the health of the digitally native vertical brand (DNVB) or direct-to-consumer industry as well.

By Suman Bhattacharyya

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Oct 2, 2020

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