‘We’re dealing with an issue that’s unsexy’: New DTC brands are targeting baby boomers

New direct-to-consumer brands are moving on from millennials and targeting baby boomers instead.

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Modern Retail Virtual Forum
Aug 10–Aug 11, 2020

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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