Startups

DTC Briefing: How ThirdLove plans to grow its customer base this year

After years of being known as an online-only bra startup that caters to millennials, ThirdLove has big plans this year to grow its brand. The biggest piece of news, announced Monday, is that ThirdLove is acquiring three-year-old startup Kit Undergarments for an undisclosed amount. In addition, ThirdLove plans to grow its store count this year, and scale its sports bra collection.

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Oct 17–Oct 19, 2022

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