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Over the next two years, the direct-to-consumer furniture and lifestyle brand will open 10 new stores. Burrow opened its first store in Soho back in 2018 and has used it as a testing ground to understand what customers look for in physical stores. About four years later, Burrow is ready to apply those findings to its new physical footprints.
With the increasing need to enter new channels, like wholesale and physical retail, more direct-to-consumer founders are bringing on experienced executives to take charge of operations. This month DTC brand Brunt Workwear named a new president less than two years after launching.
After years of being known as an online-only bra startup that caters to millennials, ThirdLove has big plans this year to grow its brand. The biggest piece of news, announced Monday, is that ThirdLove is acquiring three-year-old startup Kit Undergarments for an undisclosed amount. In addition, ThirdLove plans to grow its store count this year, and scale its sports bra collection.
QR codes have become pervasive in the past two years, with consumers seeing them everywhere from restaurant tables to TV ads. Some brands, like Haven's Kitchen, are trying to use the tech's popularity to draw store shoppers to their websites.
Last week, inflation hit a 40 year high, according to a new report from the federal government. It’s something that direct-to-consumer executives have been preparing for over the past year. But now, as inflation only gets more urgent, brands have a new reality to consider: they are also having to rethink their value proposition as shoppers become more price-conscious.
Retention is often cited as an important tactic for online retailers trying to keep customers, which have become expensive to acquire. But defining retention and planning around that definition is another story. For some brands, that means executing a second purchase within months of the first. For others, it's more about being a go-to brand the next time a customer is considering shopping their respective product.
Home goods brand Brooklinen is betting on new channels to drive sales growth in 2022. Most significantly, the company plans to triple its retail presence in 2022, opening new stores in Los Angeles, Philadelphia, Portland and San Francisco.
The number of companies going public via SPAC hit a fever pitch last year, but a number of companies that went public via SPAC proceeded to underperform following their debut. Under newly proposed rules, the SEC hopes to address some common concerns such as inflated future outlooks and conflicts of interests.
Sales of plant-based foods grew 6% year-over-year to $7.4 billion in 2021 -- and outpaced average food sales growth three times. In turn, vegan ice cream startups are expanding nationally through new retailer partnerships and direct-to-consumer shipping.
Celebrity-founded brands are nothing new, especially when it comes to being the face of the brand. But for early-stage startups, some companies like Kin Euphorics and Onda are bringing on a celebrity co-founder with interest in a more hands-on approach.
Product expansion is a natural step for digitally-native brands, which often expand into new categories to grow sales. However, betting on new assortment is risky. It's why fashion-focused brand Frances Valentine is approaching homeware by testing limited-edition runs with the help of its existing suppliers.
As DTC home goods brand Parachute continually expands its product and brick-and-mortar presence, it’s now tapping new executive team members to get the job done.
When the pandemic first hit U.S. shores, sustainability-geared DTC cleaning brands took a backseat to disinfectants like Lysol and Clorox. However, executives at startups like Grove Collaborative, Blueland and Branch Basics said there have been long-tail gains from Americans' increased interest in home essentials. Now, these companies are planning for their next stage of growth.
The payments company Fast just announced that it's shutting down after raising hundreds of millions of dollars in venture capital. Fast's trajectory is emblematic of the struggles that e-commerce startups may face this year trying to raise new funding rounds.
Ready-to-wear apparel brand Favorite Daughter is leading Centric Brands' push towards e-commerce. In 2020, the company launched digitally native, direct-to-consumer brand Favorite Daughter through a joint partnership with influencers Sara and Erin Foster. The brand was the company's first digital-only brand but has since ushered in a new digital focus -- including investments in buy online, ship to store, SMS marketing and cross porttfolio inventory management software -- for the portfolio as a whole.
The collaboration signifies the latest designer collaboration from Wayfair, an online furniture mega marketplace that’s struggled to stay profitable in its 20-year history and is currently aiming to woo customers with designs at all price points.
Read MoreJoin us at the Modern Retail DTC Summit, where we’ll dive deep into what it means to be a DTC brand, speaking with leaders in the space about how their business models have shifted and what they’re focusing on now.
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