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The right formula for a DTC brand's success is often combining the right product with the right PR and marketing. And as more attention has been paid to these upstart brands' channel strategy, the value of PR has come into sharper focus.
Having made a collective mark on the retail’s makeup, direct-to-consumer brands are pushing to command more market share in their respective categories while dealing with an existential crisis. Direct-to-consumer retail, launched on the basis of selling directly to customers through owned e-commerce and physical retail, is exploring outside of its own channels to drive growth.
Retailers’ interest in CBD products is tilting the burgeoning industry’s favor towards traditional players, and away from DTC startups in the space. The digital marketing engines like Facebook, Instagram and Google that help spur the momentum of direct-to-consumer brands still block companies from advertising non-intoxicating cannabidiol products, as they’re derived from cannabis. These platforms have all blocked paid ads promoting CBD products, under their policies against advertising “drug and drug-related products.”
Urban Outfitters this week became the latest retailer to launch a clothing rental service.
Bonobos has been quietly piloting a "try before you buy" service in three of its Boston area guideshops, and is looking at expanding the service to the West Coast.
Wayfair's product team starts by identifying a customer problem, and then thinks about what tech features could potentially solve that problem.
At the Digiday Retail Summit in Austin Texas, industry executives gathered to talk about the biggest challenges they're facing right now.
Some bootstrapped direct-to-consumer brands are resisting the pull of venture capital funding.
SmileDirectClub is doubling its physical retail footprint of the next year as part of a new partnership with CVS.
Employees at legacy retailers are considering making the jump to a direct-to-consumer or e-commerce startup.
J.Crew is giving Madewell a bigger spotlight, as the denim-driven brand looks to double its annual sales.
The principal at seed-stage venture fund Lerer Hippeau says DTC brands should be prepared to pitch her on their strategies for selling on Amazon.
There’s not much channel purity among direct-to-consumer brands anymore, unless you look at Glossier.
New direct-to-consumer brands are moving on from millennials and targeting baby boomers instead.
Apparel retailers faced numerous headwinds in the first quarter that dampened bottom lines including continued supply chain pressures and inflation. Moreover, apparel preferences are rapidly changing from stay-at-home basics to workwear and partywear.
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