Startups

‘There is no right answer’: DTC brands ready to go remote, with some hiccups

More and more companies are announcing plans to have most employees work remotely. For smaller DTC brands, that rely on both selling physical products and having a scrappy agile work culture, this is especially difficult. But as the coronavirus spreads, so too does the need for a work contingency plan.

Latest Stories

  • MAR 10, 2020

    Hand sanitizer brand Touchland has built a 10,000-plus waitlist amidst coronavirus fears

    Andrea Lisbona, founder and CEO of hand sanitizer brand Touchland, was hoping for a year of fast revenue growth. But her projections were completely shot out of the water thanks to a surge in demand over the past few weeks for hand sanitizer, caused by people buying more of the product over concerns of catching the coronavirus, or COVID-19. Lisbona said that within the past few weeks, Touchland has sold more than 250,000 orders, which works out to about 800% growth.

  • MAR 06, 2020

    Telehealth DTC startup Ro is now offering coronavirus assessments

    DTC healthcare startup Ro announced a new assessment tool for COVID-19. It's the latest -- and perhaps most extreme -- example of businesses shifting strategies to deal with the epidemic. Questions abound about how such a program will be executed.

  • MAR 06, 2020

    Confessions of a top Amazon soap seller in the age of coronavirus: We’re using this to grow our DTC business

    Everyone is trying to get their hands on hand sanitizer and other cleaning products in the wake of the coronavirus. One top brand on Amazon is retooling its strategy in the height of the increased demand. Modern Retail chatted with its head of e-commerce about how it's approaching this dramatically changing retail landscape.

  • MAR 05, 2020

    Since launching in-house delivery program, DTC furniture company Article now delivers half of its orders in under a week

    Last January, direct-to-consumer furniture brand Article took a step that's still relatively unusual for a startup: it launched an in-house last-mile delivery program. As an online-only startup that has yet to open a single store, Article viewed building its own in-house delivery operation as a necessary customer service investment. The biggest benefit of launching ADT is that it has allowed Article to reduce delivery times. The company is now able to deliver roughly half of its orders in under a week, compared to 30% in 2018

  • FEB 28, 2020

    Super Heroic, a Foot Locker-backed DTC startup, is shutting down

    Super Heroic, a direct-to-consumer children's clothing and footwear startup, is shutting down, according to the company's website. A message posted on Super Heroic’s website, with the headline “mission complete,” said that “we started this company with the desire to encourage and inspire our youth to dream bigger and to live boldly….in these uncertain times, we have now reached a place where we must hang up our capes for a while.” The website states that the company “will honor all sales and exchanges until our closure,” but does not give an exact date. 

  • FEB 26, 2020

    DTC health care startup Ro is using digital billboards to advertise its new products

    When DTC health care startup Ro launched in 2017, the startup was initially focused on connecting male patients with doctors to discuss medical conditions like erectile dysfunction and hair loss. Today, Ro now sells medication to treat 11 different conditions under three brands: Roman for men, Rory for women, and Zero, which is focused on nonsmokers. As Ro's potential audience grows, it is finding it is increasingly having to rely on more than just Facebook and Google search ads to reach new customers.

  • FEB 25, 2020

    As Victoria’s Secret’s star wanes, the lingerie market is growing more fragmented

    Victoria's Secret's market share has declined for years as consumers have grown tired of its overtly sexualized marketing and merchandise. But the number of startups and retailers vying to take a slice of the business that previously belonged to Victoria's Secret hasn't slowed down.

  • FEB 24, 2020

    After layoffs, Wayfair’s path to profitability remains unclear

    In 2020, e-commerce startups are facing a greater sense of urgency to turn a profit, and furniture company Wayfair is no exception. Earlier this month, the company announced that it was cutting 550 jobs, or about 3% of its workforce. In an email to Wayfair employees obtained by the Boston Globe, CEO Niraj Shah said that "We find ourselves at a place where we are, from an execution standpoint, investing in too many disparate areas, with an uneven quality and speed of execution."

  • FEB 24, 2020

    Why I quit: 5 people on why they left their startup jobs

    From startup burnout, to business strategy pivots, to mismanagement, here's why people choose to leave their consumer brand jobs.

  • FEB 20, 2020

    How Bombas is growing its wholesale business

    Bombas is slowly building up its roster of wholesale partners, focusing on finding retailers that align with its one-to-one giving model, and have a customer demographic that fits well with new product offerings. It's one of a number of brands that started direct-to-consumer that is starting to test out which wholesale partners make the most sense for them.

  • FEB 18, 2020

    Beyond subway ads: How startup brands are investing in out of home

    As direct-to-consumer startups feel greater pressure to rely less on digital channels like Facebook and Google, other, they're considering investing more in traditional media advertising. That includes out of home advertising (OOH), like billboards, digital bus stops and painted murals.

  • FEB 14, 2020

    The shelf life of creative is getting shorter for DTC brands

    When Great Jones launched in 2018, co-founders Sierra Tishgart and Maddy Moelis decided to take what they called a "maximalist" approach to design, in order to ensure that their brand stood out many other direct-to-consumer startups at the time that seemed to be taking a minimalist approach to branding. Now, less than two years after Great Jones officially launched, Tishgart already feels like the maximalist approach that was once unique to Great Jones is no longer a novelty.

  • JUN 01, 2022
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