Ready-to-drink cocktail brands are vying to be the next spiked seltzer

For years, hard seltzer has dominated the ready-to-drink alcohol space, especially among young consumers. Now, brands offering elevated packaged cocktails are hoping the success of spiked seltzer will spill over into their growing category.

Latest Stories

  • AUG 03, 2021

    15-minute grocery delivery services are trying to compete with Amazon and DoorDash

    The 15-minute delivery trend is in full swing -- thanks to the arrival of several ultra-fast grocery services like Fridge No More, Gorillas, Jokr and 1520. These startups, which rely on ghost stores and in-house couriers, are hoping to court urban customers by competing with local grocery and convenience stores.

  • JUL 27, 2021

    DTC Briefing: As more platforms launch, the DTC-marketplace sales strategy evolves

    Within the past several years there has been an explosion of new specialty marketplaces through which e-commerce brands can also sell their products. As a result, e-commerce brands have more options than ever before when considering where to sell their products online -- and many of them are expressing more interest in moving beyond DTC distribution earlier on.

  • JUL 26, 2021
    medical wear

    Medical-wear is the hot new DTC fascination

    Even before the pandemic, DTC brands saw major potential in catering to healthcare workers. With the recent IPO of scrubs brand Figs and the growing interest in medical careers, more startups are betting on a market for products beyond scrubs.

  • JUL 21, 2021

    Inside Yes Way Rosé’s seasonal marketing strategy

    For brands that focus on seasonal products, marketing efforts can be tricky to balance throughout the year. Rosé makers, for example, often have to plan for quiet winter months and demand surge during the summer. Yes Way Rosé, which primarily focuses on French-made rosé, is testing out new strategies so that it doesn't rely on only the summer months for sales.

  • JUL 20, 2021

    DTC Briefing: How supply chain shortages are impacting e-commerce operations

    Getting products manufactured overseas, transporting them over to the United States and shipping them out to customers globally is still nearly as difficult as it was in 2020 -- and in some cases more difficult. As a result, nearly every decision that a burgeoning e-commerce startup has to make these days has to account for shipping or production delays on every little item. 

  • JUL 20, 2021

    Modern convenience store Foxtrot plots national expansion

    Modern convenience store chain Foxtrot plans to open 50 new stores over the course of the next two years, expanding to New York City, Austin, Boston, Miami, Los Angeles and Houston. Under the expansion, Foxtrot will retain its commitment to under thirty minutes delivery and under five minutes pickup, data-driven merchandizing and 40% local goods.

  • JUL 19, 2021

    Refurbished electronics marketplaces are having a moment

    In the past, refurbished technology was typically associated with second-rate or used, unwanted inventory. But thanks to the secondhand boom, consumers are increasingly considering professionally refurbished electronics over new ones. As a result, some online marketplaces are boosts in sales.

  • JUL 19, 2021

    Inside DTC weighted blanket Bearaby’s hyper-local marketing strategy

    Weighted blanket brand Bearaby's hyper-localized digital advertising helped the brand increase revenue by 600% in 2020. Going forward, Bearaby will maintain the strategy, while adapting advertising narratives towards trends like travel and working around IOS 14 app privacy tracking by keeping users' purchasing path in a single creative-to-cart, new ad type.

  • JUL 13, 2021

    DTC Briefing: After months of hesitation, brands are rushing to host in-person events

    Last summer, brands took a muted approach to marketing. Now, the mood is much more celebratory as some brands are rushing to host their first in-person events in nearly eighteen months. Many of these events are being planned on the fly, as some brands were hesitant to plan any indoor events until a month or two ago.

  • JUL 13, 2021

    Why more non-apparel DTC brands are selling at Urban Outfitters

    Over the years, many health and beauty direct-to-consumer brands have chosen to expand their physical retail via standalone stores or marketplaces. However, there is also a growing trend of partnering with traditional department stores or big box retailers, such as Nordstrom and Target. Urban Outfitters, once known as a hip millennial clothing retailer, is quietly building its own hub of digitally-native skincare and wellness brands.

  • JUL 12, 2021

    Inside Figs’ brand ambassador program of health care professionals

    Health care apparel brand Figs, which recently went public, has an army of nurses and doctors online. These brand ambassadors have helped give the company a name -- as well as lowered its customer acquisition costs.

  • JUL 09, 2021

    How Maisonette is tapping into the back-to-school boom with its new private label line

    Outside of athleisure, fashion sales were some of the hardest hit during the pandemic. Now, with apparel sales ticking back up again, retailers and brands are looking for ways to stand out in the crowded field -- including those in the kids clothing category. One way online children's boutique Maisonette is approaching this is by launching its third private label.

  • SEP 13, 2021

    Back to school 2021: What happened and what it means moving forward

    Watch this on-demand webinar where experts discuss the changes to the back-to-school season and what it means for retailers now and in the future.

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.

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