DTC Briefing: Partnerships are becoming a consistent part of startups’ marketing playbooks

With summer approaching and people being inclined to spend more time at the beach than they are online shopping, brands are looking for creative marketing tactics to drum up excitement. And one of the most common tactics startups have started experimenting more with in recent years is partnership marketing. Partnership marketing encompasses everything from product giveaways on Instagram to selling more co-branded items, and they're increasingly becoming a small but critical component of startups' strategies for critical sales moments.

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  • MAY 24, 2021
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    Startups are feeling the heat over rising raw materials costs

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  • MAY 24, 2021

    Hair color brand Madison Reed is doubling down on physical salons

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  • MAY 21, 2021

    ‘Buying things that make them feel happy’: Dresses and bright colors are driving sales at apparel startups

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  • MAY 20, 2021

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  • MAY 20, 2021

    ‘We’re still big believers in physical retail’: Warby Parker’s Dave Gilboa on the brand’s updated store strategy

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  • MAY 19, 2021

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  • MAY 18, 2021

    DTC Briefing: Startups are still trying to figure out what takes off on TikTok

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  • MAY 14, 2021

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    Report: Brands that deliver exceptional customer experiences drive revenue growth

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Modern Retail Livestream Commerce Trends
Jul 28, 2021

At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.