Cheatsheet: How Poshmark and ThredUp are charting growth plans for 2021

Two resale apps, Poshmark and ThredUp, have gone public within the past three months, and as a publicly-traded companies, now face more pressure to maintain revenue growth, namely expanding into new products and services. But, the biggest challenge standing in the way of these companies' expansion plans, analysts say, is in ensuring that people keep wanting to sell products through their sites.

Latest Stories

  • MAR 26, 2021

    As vaccinations ramp up, DTC brands are investing in out-of-home once again

    After a year in which many subway and airport ad placements sat idle, some startups are beginning to dust the cobwebs off of their out-of-home strategies. This week, Glossier launched an ad campaign with an out-of-home component that's betting on people returning to the movies. Other startups are waiting to see whether an uptick they say they are waiting to see a larger uptick in people taking the subway or flying on a plane before committing to any out-of-home campaigns

  • MAR 23, 2021

    DTC Briefing: How QVC is changing the DTC marketing playbook

    Covid has led to an explosion in interest in livestreaming. There’s been an uptick in established retailers like Macy’s or Nordstrom hosting livestream shopping events this year, while livestreaming startups like NTWRK, Popshop Live and Whatnot have recently announced significant rounds of venture capital. But the go-to partner livestreaming partners for many DTC brands is still QVC.

  • MAR 23, 2021

    How owning its manufacturing helped Duer stay agile during the pandemic

    Owning the supply chain has become a growing trend among digitally-native brands in recent years. Unlike the first generation of DTC players, emerging companies like Rothys and Caraa are choosing to own their production over partnering with manufacturers. But, as apparel brand Duer came to find during the pandemic, there are limits to what you can realistically own.

  • MAR 22, 2021

    Buy now pay later services are going after smaller businesses

    The installment payment space is infiltrating local businesses. After a year of customers seeking the financing options from tech startups like Klarna and Affirm, buy now pay later startup Sunbit is hoping to ride that wave by attracting small merchants.

  • MAR 16, 2021

    DTC Briefing: How startups are preparing for a summer of almost-normalcy

    After a year in which social gatherings have essentially been limited to Zoom or Clubhouse, and people had to postpone major events like weddings and vacations, there’s a light at the end of the tunnel. With President Joe Biden announcing last week that all states should open up coronavirus vaccine eligibility to all adults by May 1, people now have a closer idea of when they’ll be able to resume activities they’ve been putting off since the start of the coronavirus pandemic. Here's how startups are preparing for people to spend their money come summer.

  • MAR 16, 2021

    How brands are using TikTok as a channel for customer service and product feedback

    Companies have updated packaging and sourced new product ideas after reading through the comments on TikTok. Combing through the comments can be labor-intensive on both organic and paid posts. Yet brands have found that customers’ comments can lead to easy product improvements if they can become comfortable with the tone of the app and put in the man-hours of listening to their customers there.

  • MAR 15, 2021

    Why brands are going all in on direct mail

    Direct mail marketing is nothing new. Yet the strategy to send print catalogs to customers homes is becoming more popular among brands and retailers. In recent years, DTC brands have successfully tested out direct mail to acquire and retain customers. With people stuck at home due to the coronavirus and the volatile digital advertising market, the traditional method is getting even more traction.

  • MAR 10, 2021

    ‘The website was an afterthought’: Simplehuman CEO Frank Yang on its new DTC focus

    Since launching more than 20 years ago, Simplehuman has become known for its high-end kitchen and bath products, such as the brand's flagship line of trashcans. The company had historically focused more on wholesale distribution and physical retail partnerships. However, founder Frank Yang explained that the pandemic proved an e-commerce DTC strategy is a must for long term growth.

  • MAR 09, 2021

    DTC Briefing: The new rules of wholesale

    Barely a week goes by anymore without a brand that started selling “direct-to-consumer” announcing it’s starting to sell wholesale through a big-box retailer. A couple of years ago, wholesale partnerships at places like Target were reserved for the most high-profile direct-to-consumer brands. Now, more “DTC brands'' are now also testing the wholesale waters one to three years after launching their first products.

  • MAR 04, 2021

    Why sunscreen brand Habit is going all in on TikTok

    For the past decade, Instagram has dominated the marketing strategies of DTC brands trying to reach younger customers. Now, new startups like skincare brand Habit are finding reason to focus on the Gen Z-friendly TikTok, in hopes of becoming less reliant on Instagram and parent company Facebook.

  • MAR 03, 2021

    Why Tonal is launching a shop-within-shop at Nordstrom

    This week, Tonal announced a store-within-store partnership with Nordstrom to bring its workout machines to a national consumer base. The move shows that as the virtual fitness field deepens, so does competition for retail space and customers.

  • MAR 02, 2021

    DTC Briefing: How the pandemic has changed the e-commerce startup playbook

    Four founders of direct-to-consumer startups spoke with Modern Retail about how they've had to rethink how they run their businesses over the past year. Now, all are trying to figure out what consumers will want to spend their money on once the pandemic subsides -- and what they'll be willing to venture to a store for, versus what they will still want to buy online. Plus, a new direct-to-consumer startup launches in Walmart, and an e-commerce CEO is getting into venture investing.

  • APR 14, 2021

    How brands are putting personalization at the center of e-commerce

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Apr 21–Apr 23, 2021

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