Startups

Cheatsheet: Oatly’s losses grow as the oat milk brand eyes global domination

Oatly wants to become the go-to alternative to dairy all around the world. In order to do so, the oat milk brand just filed to go public in the U.S. Oatly's rise has been rapid -- a Swedish company, Oatly Group AB only started selling its products in the U.S. in 2017. And last year, it had revenue of  $421.4 million  compared to just $204 million in 2019. What's fueled Oatly's rise is not only rapid international expansion, but also a bet on buzzy chains to help it gain brand awareness.

Latest Stories

  • APR 19, 2021

    To increase margins, ghost kitchens are going B-to-B

    Ghost kitchen company Zuul is partnering with landlords -- and the model offers an early glimpse of a much larger effort by the ghost kitchen industry to establish itself in institutional food markets. Ghost kitchen companies are signing partnerships with hotel chains, residential buildings and traditional offices in order to supply bulk food orders -- all as a way to both build out a steady customer base and cut the overall cost of deliveries.

  • APR 16, 2021

    As Katrina Lake steps down, Stitch Fix is preparing for its next phase of growth

    On Tuesday, Katrina Lake, announced that she would be stepping down as CEO in August. Replacing her is Elizabeth Spaulding, who joined Stitch Fix as president last January after spending 20-plus years at Bain & Company. Lake's resignation comes as Stitch Fix has been investing in giving customers more ways to buy and select clothes, which hints at what Stitch Fix's next phase of growth under Spaulding might look like.

  • APR 16, 2021
    urbanstems flowers

    How online florist UrbanStems leaned in on self gifting to grow sales

    Flower delivery became a big winner during the pandemic. The category, which taps into the socially-distanced gifting trend, saw major growth, especially during celebrations and holidays. Now, DTC players like UrbanStems are looking for ways to retain their new cohort of customers with self-gifting and add-ons.

  • APR 15, 2021

    As brands consider opening pop-ups, New York City loses its luster

    E-commerce brands are getting ready to test the waters of physical retail again. The increase in vaccinations over the spring has coincided with an uptick in pop-ups from e-commerce companies like Misfits Market and Cuts Clothing. The interest in pop-ups is being spurred by a combination of factors, including the fact that rent is still low in many places right now. But not all e-commerce companies are fully ready to commit to retail again.

  • APR 13, 2021

    DTC Briefing: Founders are rethinking their Clubhouse usage

    When Clubhouse first launched last April, founders flocked to the app as they were looking for more ways to meet fellow entrepreneurs while the world was still socially distancing. Months later, some of their initial excitement for their app has faded as they are trying to limit their usage to tuning into talks they feel like will actually, tangibly, help them in their business.

  • APR 13, 2021

    Why Grove Collaborative is launching at Target

    After growing its private labels alongside selling eco-friendly home essentials by brands like Seventh Generation and Method, Grove Collaborative is venturing into retail. Later this month, the DTC marketplace will launch its cleaning products at nationwide Target locations and on Target's website.

  • APR 08, 2021

    How Summersalt is expanding beyond swimwear

    Direct-to-consumer startup Summersalt got its start in swimwear, but over the past few years the brand has been transforming itself into a full-fledged apparel company. In addition to swimsuits, Summersalt now sells loungewear, sleepwear, activewear and cashmere sweaters.

  • APR 08, 2021

    Why Bloomscape is expanding into outdoor plants

    This year, DTC plants startup Bloomscape introduced a new line of outdoor and patio plants, its first venture outside. The company said the new category is way to retain customers, and attract new ones, as more millennials invest in their homes.

  • APR 07, 2021

    DTC furniture brand Article sees the outdoors as its ticket to growth

    DTC furniture brand Article's ticket to growth is focused on the outdoors. Its new collection of outdoor furniture is prompting a wave of growth, the company told Modern Retail. Article already saw big growth in 2020, with sales up 70% year-over-year.

  • APR 07, 2021

    Target is increasing its health and wellness offerings with help from DTC brands

    Target being a go-to for DTC brands' physical retail strategy is nothing new. Over the years, the big box retailer has become known for attracting digitally-native brands like Quip, Harry's and Schmidt's to its shelves. Now, the company is tapping young health-focused brands to offer clean alternatives for national over-the-counter names.

  • APR 07, 2021

    Brands bet on texts to pique customers’ interest amidst digital marketing upheaval

    The messages app is starting to replace the email inbox as the most sought-after piece of digital real estate among brands and retailers. Using text messages to promote sales or new product launches are the most popular tactics, but marketers are still trying to figure out what kinds of text messages people would actually want to receive from them.

  • APR 06, 2021

    DTC Briefing: How Harry’s is building its portfolio of brands

    More than a year after the FTC quashed a proposed acquisition of Harry’s by CPG conglomerate Edgwell, Harry’s has started to chart out its new plan for building a next-generation CPG company. Now, Harry’s is looking to become more of a CPG conglomerate itself.

  • MAY 05, 2021
    Sponsored

    Brand guide: The Amazon expert’s playbook for Prime Day 2021

Modern Retail Virtual Forum
Jul 21, 2021

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

Book Passes