Retailers’ interest in CBD products is tilting the burgeoning industry’s favor towards traditional players, and away from DTC startups in the space. The digital marketing engines like Facebook, Instagram and Google that help spur the momentum of direct-to-consumer brands still block companies from advertising non-intoxicating cannabidiol products, as they’re derived from cannabis. These platforms have all blocked paid ads promoting CBD products, under their policies against advertising “drug and drug-related products.”
Blue Apron’s rise and fall has become a cautionary tale to other billion-dollar-valued consumer startup unicorns: Profitability may not matter to venture capitalists, but a lack of it can sink a business that’s beholden to stockholders scrutinizing quarter-by-quarter performance.
Having made a collective mark on the retail’s makeup, direct-to-consumer brands are pushing to command more market share in their respective categories while dealing with an existential crisis. Direct-to-consumer retail, launched on the basis of selling directly to customers through owned e-commerce and physical retail, is exploring outside of its own channels to drive growth.
Urban Outfitters this week became the latest retailer to launch a clothing rental service.
Bonobos has been quietly piloting a "try before you buy" service in three of its Boston area guideshops, and is looking at expanding the service to the West Coast.
Wayfair's product team starts by identifying a customer problem, and then thinks about what tech features could potentially solve that problem.
At the Digiday Retail Summit in Austin Texas, industry executives gathered to talk about the biggest challenges they're facing right now.
Some bootstrapped direct-to-consumer brands are resisting the pull of venture capital funding.
SmileDirectClub is doubling its physical retail footprint of the next year as part of a new partnership with CVS.
Employees at legacy retailers are considering making the jump to a direct-to-consumer or e-commerce startup.
The principal at seed-stage venture fund Lerer Hippeau says DTC brands should be prepared to pitch her on their strategies for selling on Amazon.
There’s not much channel purity among direct-to-consumer brands anymore, unless you look at Glossier.
New direct-to-consumer brands are moving on from millennials and targeting baby boomers instead.
In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets.
Exclusively for Modern Retail+ members: Hear from Colin Darretta, CEO and Founder of Wellpath, on the future of direct to consumer business.Subscribe