‘It was only a matter of time’: Why Victoria Secret’s Pink business has struggled

For years, Victoria's Secret's Pink business -- a line of intimates and loungewear aimed at college-age women -- was the company's shining star. Then, in 2018, Pink reported a sales decline for the first time 16 years. In the past year, L Brands hasn't broken out sales growth for Pink, only saying generally that certain units of Pink, like intimates, are seeing "strong unit growth results." At the very least, any growth at Pink isn't enough to offset sales declines at Victoria's Secret.

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