Retailers

VF Corporation is partnering with Tmall’s Innovation Center to target Chinese customers

Through the official partnership, VF gets access to data from Alibaba’s 654 million-customer database across its marketplaces, including Tmall and Taobao. With that data and TMIC, VF can more readily identify customer trends, test new products before launching them, build customer data profiles and track products post-launch in order to judge how well they’re performing with Chinese customers.

Latest Stories

  • JUN 14, 2019
    Q&A

    Foot Locker CMO Jed Berger: ‘The wider industry is looking for brands to evolve’

    In the past, Foot Locker had to figure out how to market products from companies like Adidas and Nike after it had already been created. Now, CMO Jed Berger and Foot Locker are working more closely with vendors to develop product exclusively for their stores, using customer data and insight from Berger’s marketing team that its vendor partners don’t have access to.

  • JUN 14, 2019

    ‘There’s a spike with each sale’: How ‘closet sales’ help resellers acquire customers

    Fashion resellers do not have access to the same tools and strategies that brands and retailers can employ, like collaborating on a new product or dropping a hyped collection. Instead, they have to turn to other strategies to draw attention and bring in new customers. Celebrity closet sales are one way that resellers are making that happen.

  • JUN 13, 2019

    Target is using its stores for same-day delivery and online order fulfillment

    Store fulfillment for online orders is something Target has been investing in heavily. Through a combination of ship-from-store, same day delivery powered by Shipt and in-store order pick-up and drive-up options, Target stores now fulfill 80% of online orders. As CEO Brian Cornell told investors during the company’s first-quarter results for 2019, it’s an operation that’s profitable for Target.

  • JUN 12, 2019

    Lululemon’s investments in e-commerce and international growth are paying off

    Lululemon is seeing positive results from its investments in new categories like men's, e-commerce capabilities and international growth. During its first quarter earnings report on Wednesday, the company saw revenue increase 20% over the same period last year, to $782 million.

  • JUN 12, 2019

    Retailers are hacking data to inform personalization strategies

    Retailers like Ulta, Stitch Fix, Sephora and Wayfair are betting on tools that make it easier for customers to search for and test out products, thus providing them with more data about how customers decide on a product in order to improve their personalization efforts.

  • JUN 12, 2019

    Why retailers and coworking spaces continue to comingle

    Showfields, the experiential rotating retail space in New York City, opened on Tuesday its fourth floor, which had been under construction since the store’s opening in March. Rather than dedicate the fourth floor to more retail space, Showfields designed it to be a coworking space.

  • JUN 12, 2019
    Q&A

    Indochino CEO Drew Green’s plan for building a global custom apparel brand

    For custom apparel brand Indochino, the preference for proprietary extends beyond its products. The 12-year-old, Vancouver-based business does most of its media buying in-house, and has for most of the company's history. In 2017, it built its own attribution system to better determine the effectiveness of different marketing channels and unite online and offline data. And it operates off of its own proprietary point-of-sale system that it's installed in all 45 of its showrooms across the U.S. and Canada.

  • JUN 10, 2019

    ‘A center of gravity’: Retailers are adding data analytics teams to loyalty programs

    Loyalty program members are often a retailer’s most valuable customers. So to get the most value out of these customers, retailers are analyzing their purchase behaviors, including how responsive they are to certain email promotions and other marketing messages.

  • JUN 06, 2019

    CVS is adding more in-store health services

    At its investor day yesterday, CVS Health announced that it plans to open more HealthHubs -- which are redesigned drugstores that include more health services and products -- in Houston, Atlanta, Philadelphia, Southern New Jersey and Tampa this year. By the end of 2021, CVS Health expects to have 1,500 HealthHubs.

  • JUN 06, 2019

    Ikea is transitioning its print catalog to Pinterest

    While startups brands shift their marketing spend to physical catalogs to break out of crowded digital platforms, Ikea is taking its print catalog to Pinterest. With a shoppable catalog built into Pinterest boards, Ikea hopes to drive both awareness and conversions.

  • JUN 03, 2019

    ‘There are some real sales to be had there’: Costco is finally figuring out its e-commerce strategy

    Compared to its biggest competitor Sam’s Club, Costco has been slow to push features like buy online, pickup in-store, as well as digitize the in-store experience. As the company starts to prioritize its e-commerce business, however, that's starting to change.

  • JUN 03, 2019

    J.Crew and Gap’s shining stars hit speed bumps

    J.Crew and Gap are looking to spin off Madewell and Old Navy respectively, in an attempt to generate some short-term cash infusion and help their parent companies regain a sense of focus. But both of their recent earnings reports show that, even though these soon to be independent companies have been reporting solid growth for the past couple of years, they still have a tough road ahead.

  • FEB 21, 2020
    Sponsored

    How subscription-based business models powered a retail revolution

    As brick-and-mortar businesses struggle to stay competitive in the Amazon era, a retail revolution has occurred.

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