Amazon Briefing: Amazon’s physical advertising ambitions grow as other retailers play catch up

That Amazon is building out digital ad offerings in its physical stores isn't surprising. But it may well send a shiver down other retail media executives' spines. New details showcase how Amazon is building out its in-store ad offerings and the type of data it will be able to give to brands.

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Modern Retail DTC Summit
Oct 17–Oct 19, 2022

Join us at the Modern Retail DTC Summit, where we’ll dive deep into what it means to be a DTC brand, speaking with leaders in the space about how their business models have shifted and what they’re focusing on now.

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