Platforms

Small retailers are prioritizing Amazon as search ads continue to grow

Amazon's search ad marketshare is growing, and it means brands are more clearly seeing an opportunity to use the platform's offerings. Smaller brands particularly are re-strategizing their advertising programs to more prominently include Amazon. As a result, the search dynamics are shifting.

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Modern Retail Virtual Forum
Aug 10–Aug 11, 2020

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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