‘So much of my audience in one place’: The rise of the TikTok small businesses

The Instagram brand is over. Instead, TikTok brands -- with video-friendly products and brand founders embracing a social creator role -- are on the rise. A mix of unfiltered content, creator-minded founders and products in use drive virality on the platform.

Latest Stories

Modern Retail Awards
Sep 9, 2022

Recognizing the companies and campaigns modernizing retail in the digital age.