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Amazon is looking to reach lower-income customers, a demographic that's traditionally considered out of its core customer base.
It’s been a chaotic week for vendors and sellers doing business on Amazon.
EBay is helping sellers capitalize on untapped purchase intent by letting them push targeted discounts to interested buyers.
Amazon has walked back the decision to terminate a majority of the vendor purchase orders, but vendors and sellers are in survival mode planning how to protect their businesses.
Amazon announced yesterday that it's shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve.
The move signals one more way Amazon is seeking to control how companies sell on its platform.
Alibaba and Office Depot are launching a joint B2B site in order to thwart competition from Amazon.
To smaller merchants, Amazon Pay helps build brand trust and increased sales.
Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.
Amazon’s in the news this week for coming under fire for, and cracking down on, fakes.
It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.
Amazon has previously offered vendors the ability to bid on the Amazon’s Choice badge by lowering prices, increasing profitability per sale for Amazon and increasing marketing spend, according to sources who received the pitch from the company.
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