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According to new data from Marketplace Pulse, U.S.-based sellers made up 55% of the most popular Amazon brands in the U.S. this month, compared to 48% in November 2020. It's been a slow but steady increase over that period of time, and it hints at some major global dynamic shifts.
Over the past two years, live commerce has become a bigger part of many brands and retailers' marketing playbook. TalkShopLive, which has an ongoing partnership with Walmart and Shopify, is tapping into the trend by courting DTC founders to appear on their shows.
Delivery workers are finding it more and more challenging to work shifts for platforms like UberEats and Grubhub. With gas prices at an all time high, many workers are either pleading for higher pay or holding off on driving altogether.
The new features indicate the platform’s plans to play a bigger role in the customers’ shopping journey. By equipping merchants with free insights, Google aims to give merchants the ability to stand out against other online competitors.
Whatnot, which was founded in 2019, now plans to increase its investments in NFTs. With Whatnot’s growing number of collectors and enthusiasts, the company joins other retailers — including Adidas, Nike and Walmart — in charting out plans to become a significant NFT player.
Amazon aggregator Forum Brands is betting on six categories for growth, including family, home and kitchen and pets.
Over the years, link-in-bio tools have become an essential part of social commerce in the U.S. Now, Shopify is hoping to grab a greater slice of those sales with a new link-in-bio tool it is announcing today called Linkpop, which will be available free of charge to anyone, whether or not they have a Shopify account.
EBay is focusing on luxury resellers and buyers with new authentication capabilities and a new product storage vault. In eBay’s fourth quarter 2021 earning report in February, the company announced double digit U.S. sales growth in luxury handbags and watches. Modern Retail chatted with eBay’s GM of luxury, Tirath Kamdar, about expanding into authentication, the launch of eBay Vault, and how eBay is competing with peers like The RealReal.
That Amazon is building out digital ad offerings in its physical stores isn't surprising. But it may well send a shiver down other retail media executives' spines. New details showcase how Amazon is building out its in-store ad offerings and the type of data it will be able to give to brands.
Last week, Shipt announced it was partnering with nearly 500 Sephora stores for same-day delivery, following early partnerships with 7-Eleven and Walgreens this year. Shipt's Chief Business Officer, Rina Hurst, chatted with Modern Retail about moving from grocery delivery to beauty, as well as the looming threat of 15-minute delivery.
Over the past few years, a number of companies ranging from e-commerce consumer brands to fast food chains have built out first-party data hubs. Now, with continuously changing privacy laws, some marketers are suggesting a move to zero-party data, which refers to entirely volunteered user information.
Amazon 4-star stores were an experiment in curation. First unveiled in 2018 with a location in Soho, the idea of the brick and mortar shop was to feature highly rated products available. And their sunsetting hints at Amazon admitting what parts of its current physical retail strategy don't work -- and potentially what does.
While Facebook advertising was heavily reliant on cross-application user data to target users with relevant ads, Reddit instead offers brands paid placements inside self-segregated user communities or subreddits. In turn, over the past year, brands like Ulta and MeUndies have increased their investments in paid placements on the Reddit, while Reddit has invested heavily in staffing and expanding its advertising arm.
Businesses that offer services catering to Amazon and third-party marketplaces are becoming a more popular area for acquisitions, thanks to aggregators raising tens of millions of dollars in venture capital and retailers like Walmart, Target, Instacart and GoPuff increasingly building out their own retail media businesses. The most recent example is Acadia's acquisition of Bobsled Marketing.
Verishop co-founder and CEO Imran Khan says independent brands are flocking to his social commerce marketplace in the wake of Apple’s iPhone privacy changes. In an interview with Modern Retail, he spoke about how he's strategizing the social commerce marketplace's future.
For years, retail experts have touted live streaming as the hottest new way to acquire customers and create instant sales. However, executing video commerce isn't a one-size-fits-all strategy, as lingerie brand Adore Me has found.
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