Subscription models are no simple business: The cost of customer acquisition, customer fatigue and churn are hurdles for growth. Now, that difficulty to scale is bringing direct-to-consumer brands and Amazon closer together.
Stitch Fix CEO and founder Katrina Lake told investors that the company spent $16 million in brand marketing last quarter, and is looking to spend even more heavily on it during the second half of the year as the company looks to diversify from its “normal bread and butter performance marketing.”
Resale site Poshmark announced today that it will now allow its users to buy and sell a variety of home goods like candles, pillows and wall art. It’s the first time that the company has expanded beyond clothing and beauty. The company set the foundation for the move into home goods last year, when it started separating different categories of clothing, like men's and women's, into distinct sections on its app, calling them Posh Markets.
Food52’s strategy is to use the data on what items already sell well through its website and what white spaces exist to determine what products it will launch next, and then use customer feedback to add personal touches.
Companies like Vantage BP, MarkMonitor and CompuMark are brand enforcers-for-hire, promising to monitor marketplaces like Amazon for counterfeits, price violations, unauthorized resellers, IP infringements and gray market sellers for brand manufacturers.
As Google's advertising growth is slowing, it's getting more aggressive in courting retailers -- and is turning into a commerce platform to do so.
PopSockets claims that unauthorized sellers on online marketplaces, specifically Amazon, are damaging the brand's reputation by selling faulty products.
Retailers and brands are using Facebook Groups to bring together customers for the sake of turning them into coveted communities.
Whether retailers are putting all of their eggs into the platform’s basket, or cutting off spending entirely, Facebook anxiety for marketers continues.
Big-box retailers are hesitant to give over any part of their business to Amazon, and that includes their cloud-computing businesses.
Pinterest’s imminent IPO raises fresh questions about how big of a role the platform will play in the future of social commerce.
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