Platforms

Ghost kitchen provider Reef is launching its own app

The SoftBank-backed ghost kitchen startup Reef announced today that it's testing out its own consumer-facing app. This first version will be available in Miami, where Reef is based, and the company said -- depending on how the program develops -- it may expand it elsewhere.

Latest Stories

  • JUL 16, 2021

    Amazon’s Climate Pledge Friendly badges are off to a slow start

    Amazon's new climate badges, launched last September, have failed to make waves among sellers after their initial rollout. While they do hold promise for attracting new customers, even sellers that have received the necessary certifications are struggling to actually receive the climate badges.

  • JUL 15, 2021

    Amazon Briefing: Amazon takes a step closer to UPS

    As Amazon invests heavily in building new warehouses, leasing planes and hiring thousands of delivery workers, a new partnership with BigCommerce partnership offers a path for Amazon to monetize its new shipping capacity -- all using a carrier model not so dissimilar from a UPS or FedEx.

  • JUL 12, 2021
    instacart

    Instacart’s new CEO signals a social media-like future

    Ex-Facebook exec Fidji Simo's hiring -- along with the vision she outlined in an interview with CNBC -- signals Instacart’s shift into a more social-media-like future, one that focuses both on driving habitual usage, and ramping up the company's advertising business.

  • JUL 08, 2021

    Amazon Briefing: Why Amazon is now letting sellers reply to negative reviews

    A new feature that Amazon started rolling out in June allows sellers to send messages -- scripted by the company -- to customers who leave one-, two- or three-star reviews of their products. That gives sellers the chance to respond to negative reviews is a strategic move for Amazon, as it once again battles a fresh round of scrutiny over fake reviews -- and it might let sellers keep their star ratings high without turning to paid reviews.

  • JUL 07, 2021

    ‘Simple and visual’: Food and beverage brands embrace viral recipes on TikTok

    TikTok viral recipes drive billions of views, thousands of videos and even increase product sales. To capture this interest, brands have started investing in viral recipe content, creating responses to already established trends, building out new recipes in the hope to spark engagement and subsequently scaling TikTok trends to other owned platforms and in product development.

  • JUL 06, 2021

    Grocery brands are increasingly advertising on Nextdoor

    As retail brands migrate their ad dollars toward commerce-focused sites like Amazon or Instacart, or up-and-coming social apps like TikTok, outlets like Nextdoor, are also getting a second look. Brands like Stop & Shop, Imperfect Foods and Hershey’s have all invested in Nextdoor ads over the past year, and the social platform is especially gaining interest among grocers looking to run heavily local campaigns.

  • JUL 02, 2021

    Why Amazon is investing in unplanned grocery purchases with Anycart

    Anycart, which opened its doors to customers everywhere in May after undergoing beta tests stretching back to 2019, is a marginal player for now, but it captures a new, growing consensus for how to inspire people to make more impulse purchases online: build a platform for shoppable recipes.

  • JUL 01, 2021

    Amazon Briefing: Why Amazon is investing in autonomous trucking

    Autonomous trucking might help Amazon with driver recruitment. The technology isn't just for the relatively pie-in-the-sky future of a fully driverless truck, but also for shorter-term demands, where certain parts of the trucking process can be automated in order to make the industry more attractive to drivers.

  • JUN 29, 2021

    ‘A place to express your brand’: Shopify’s Vanessa Lee on adding more customization tools for merchants

    After a record-year of sales for its merchants, Shopify is overhauling its merchant platform, dubbing it Online Store 2.0. In an interview, Vanessa Lee, Shopify’s director of product for storefronts, spoke to Modern Retail about the e-commerce company's updated storefront tools and how it hopes to give brands more room for customization.

  • JUN 29, 2021

    Etsy sets its sights on Latin America with Elo7 acquisition

    Etsy is making a play for Brazil with its latest acquisition of the online marketplace Elo7. Latin America is a weak-spot for Etsy, and it's the latest signal, as Etsy seeks to build a "house of brands," that it is increasingly on acquisitions — rather than partnerships — for new customer acquisition.

  • JUN 29, 2021

    Facing an existential threat, link-in-bio companies are pivoting to direct selling

    Increasingly, link-in-bio companies are building digital storefronts, where anyone who clicks a link in bio can toggle through various products that a creator has for sale. It's a shift that not only helps the link services stay relevant but also represents the latest example of e-commerce and product discovery moving to social media.

  • JUN 28, 2021

    Big-box retailers are still struggling to stand out on Prime Day

    Despite offering competing sales, retailers are struggling to put a dent in Amazon's Prime Day momentum. Multi-category big box retailers like Walmart and Target, as well as Wayfair and Best Buy, all ran sales that overlapped with Amazon's June 21 to 22 Prime Day. Still, early data in app downloads and web traffic shows that these retailers are still seeing a modest uptick in shoppers relative to Amazon.

  • SEP 13, 2021
    Sponsored

    Back to school 2021: What happened and what it means moving forward

    Watch this on-demand webinar where experts discuss the changes to the back-to-school season and what it means for retailers now and in the future.

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.

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