Amazon Briefing: The B-to-B marketplace opportunity

Amazon aggregators are beginning to turn to B-to-B sellers for growth. But in focusing on this segment, aggregators are also underscoring just how big of an opportunity B-to-B has quietly become for Amazon -- and Amazon sellers -- writ large.

Latest Stories

  • SEP 02, 2021

    Amazon Briefing: Tightening inventory limits continue to make sellers nervous

    In its quest to become everything to its customers and its sellers -- the company that both controls the plurality of retail sales in the U.S. and manages shipping and fulfillment for an ever-larger share of its millions of sellers -- Amazon might, in some ways, have over-promised what it can handle.

  • SEP 01, 2021

    Feeling a profit crunch, buy now pay later services bet on advertising

    As buy now pay later services achieve ubiquity across e-commerce, they are looking to advertising as a new revenue stream. Last week, Afterpay announced the launch of its in-house ad network, which it is calling Afterpay Ads. . For these companies, advertising is a way to earn back their losses elsewhere -- and convince retailers to pay more for their services.

  • AUG 31, 2021
    The header image shows a screenshot of Galaxy Live.

    Galaxy Live is betting on influencers and resale to stand out in the crowded livestream shopping space

    For years, creators and influencers have relied on ad-based revenue and sponsorship deals to earn an income on social platform, such as Instagram and YouTube. This has resulted in a select few influencers becoming sought-after, while many micro-influencers struggle to monetize their content without big brand deals. Now, new live streaming resale platform Galaxy wants to attract these creators with a revenue-sharing model.

  • AUG 27, 2021

    How Walmart’s new DSP aims to take on Amazon

    A soon-to-launch demand side advertising platform allows Walmart to use the first-party data it has already amassed on U.S. shoppers in order to reach them across the web. With it, Walmart is able to give brands granular data about each shopper even when they aren’t on the Walmart platform, a fact that also lets brands re-target customers who might have viewed their product but didn’t make a purchase.

  • AUG 26, 2021

    Amazon Briefing: The great physical retail pivot

    Amazon’s department store plan, if it does come to fruition, underscores something else: Amazon, which until recently was a purely e-commerce operation, has ramped up its investment in physical retail stores over the past three years. In addition to department stores, it’s in the process of building close to 40 Fresh grocery stores in the near future, which add to its total of 30 Go convenience stores and 24 Amazon Books stores.

  • AUG 26, 2021

    Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

    A significant challenge for Twitch as it tightens its moderation policies is content like hot tub streams, which dance on the edge of acceptability.

  • AUG 24, 2021

    StockX CMO on how Gen Z is shaping the platform’s growth strategy

    The pandemic helped bring resale into the mainstream, with several platforms benefiting from the trend of young consumers buying and selling goods. One company that's experienced an influx in users, both young and outside the Gen Z demographic, is StockX. While the platform began as a go-to for rare, hard-to-find sneakers, StockX is working to diversify its partnerships and offerings to cater to a global audience.

  • AUG 24, 2021

    How online marketplaces are leading the trading card boom

    As eBay and Amazon struggle against the pressures of verifying the authenticity of these cards, niche sites like TCGplayer, Cardmarket and Troll and Toad have emerged as influential hubs for buying and selling trading cards.

  • AUG 23, 2021

    ‘I think it is harder for smaller businesses to launch’: How aggregators are changing Amazon

    In 2018, Goja was one of the top 40 Amazon sellers in the world, and a year later, in 2019, it received an investment from JP Morgan, 3L Capital and Next Coast Ventures for an undisclosed amount in order to begin acquiring existing brands for the first time. Goja founder Walter Gonzalez Jr. spoke with Modern Retail about how the landscape has evolved.

  • AUG 19, 2021

    Amazon Briefing: The rise of the e-commerce city

    Though Amazon has warehouses virtually everywhere in the U.S. in order to meet its delivery commitments, its physical footprint is not equally spread out across the country. As e-commerce booms, it’s beginning to reshape the landscape of some cities. A new air hub in Cincinnati showcases this.

  • AUG 16, 2021

    Wholesale marketplaces say virtual trade shows are here to stay

    While virtual trade shows were initially seen as a temporary blip amid the pandemic, companies like Faire and FashionGo now say they have no plans to stop. Both companies said their number of attendees has continued to increase for events in 2021 versus last year. As more and more wholesalers add e-commerce options, attending a digital trade show to find new products, too, may soon become a routine feature of the industry.

  • AUG 12, 2021

    Amazon Briefing: As drone popularity wanes, delivery robots try to take its place

    While some experts see Amazon delivery bots as having potential to reach customers, in general, “it’s just not gaining as much traction as you’d expect at that point,” said one expert. Delivery robots, on ground or by air, have never gotten past the pilot phase. And recent Amazon changes help explain why.

  • OCT 18, 2021

    Report: The state of online marketplaces

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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