Amazon Briefing: Fintech startups are entering the Amazon seller ecosystem

Financial advances are not a new phenomenon in the e-commerce world. But now they are zeroing in on Amazon sellers. The rise of these e-commerce fintech programs is happening against the backdrop of big investors pouring money into e-commerce businesses -- and the two trends are deeply intertwined. For sellers, these fintech firms are creating a pathway to scale a business fast, right as private equity companies and larger rollups are actively looking to acquire e-commerce businesses.

Latest Stories

  • MAR 22, 2021

    How Yelp is planning a comeback with reservations and pickup tools

    Nearly two decades after launching, Yelp is getting into the reservations game. After years of courting businesses to buy ads on the platform, the company is building tools to regain attraction among businesses, especially hard-hit restaurants and bars. Among the new features are a revamped waitlist, a POS management system and customer-facing iOS widget.

  • MAR 22, 2021

    Why Twitter is testing a ‘Shop’ button

    Twitter is one of the latest -- and perhaps the last -- major social platform to test out in-app buy buttons. Facebook, Instagram and WhatsApp all have in-app stores; Pinterest and Snapchat have shoppable AR filters; and TikTok has been testing its own in-app shops. Twitter’s entrance into the space is especially notable because Twitter has never been a significant driver of commerce -- and, if anything, Twitter’s arrival shows that social commerce is the inevitable future for all major social apps.

  • MAR 19, 2021
    fabletics app

    Inside Fabletics new virtual fitness app strategy

    Fabletics is the latest fitness apparel brand to get into the virtual workouts space. The athletic apparel company recently launched Fabletics FIT, available free to subscribers and for a monthly fee to outside customers. The move is part of a growing trend of retailers looking to offer services beyond their products.

  • MAR 19, 2021

    How a little-known card game took over TikTok

    Over the last 12 months, the game We're Not Really Strangers has amassed nearly 3 million followers on TikTok. What’s most impressive is that it has created a successful brand account largely through its own content, rather than relying heavily on a network of paid influencers to boost its numbers -- and in doing so, WNRS is trailblazing a way for smaller brands to become not just savvy partners for influencers but also successful content creators in their own right.

  • MAR 18, 2021

    Amazon Briefing: Private equity is zeroing in on the Amazon ecosystem

    For years, big money investors have been leery of Amazon businesses, concerned that even successful products lack any real brand value outside of the context of Amazon. But the arrival of private equity deals suggests that financial types increasingly see Amazon businesses as sustainable, long-term investments, given that private equity investors tend only to pour money into established businesses.

  • MAR 17, 2021

    ‘Vine is just superior’: Why Amazon is cutting loose its early review program

    Amazon is doing away with its Early Reviewer Program, and is instead pushing third-party sellers to its existing reviewer programs, like Vine, as well as its newly introduced “Request a Review” button. The shuttering of the Early Reviewer Program is a further refining of Amazon’s review ecosystem. While it is not a significant loss to sellers, it shows the progress that Amazon has made in regulating how reviews are solicited through the platform.

  • MAR 11, 2021

    Amazon Briefing: The growing customer data war

    Amazon is making a minor change to the customer data it shares with sellers. But Amazon’s move is just an extension of a growing, if not uncommon, source of tension between marketplaces and their sellers: third-party sellers account for around half of sales on a site like Amazon, but while they might be selling their products, they don’t actually gain customers.

  • MAR 10, 2021

    What to know about Deliveroo, the Amazon-backed food delivery company about to go public

    Amazon’s attachment to U.K.-based food delivery service Deliveroo remains an intriguing footnote for both companies. While Amazon has done little to tie itself or its services to Deliveroo beyond its initial investment, Amazon’s backing suggests that the food delivery market -- a sector that Amazon has dabbled in previously, through a series of failed programs like Amazon Restaurants -- remains a strong interest for the company.

  • MAR 09, 2021

    How Snapchat’s AR capabilities are boosting its commerce efforts

    Snapchat -- much like TikTok -- is positioning itself as a more commerce-friendly space. Companies like Target and Dior now have Brand Profiles, as do dozens of others pre-approved brands, but more are likely to follow. The introduction of shoppable AR filters seems to be a particular draw -- and through its Brand Profiles, Snapchat appears to be making itself the proof of concept for shoppable AR as a future medium of commerce.

  • MAR 08, 2021

    Why a German e-commerce company is acquiring Amazon brands

    A longtime e-commerce business is now entering the Amazon roll-up fray: Berlin Brands Group (BBG) -- a Germany-based company that began as an e-commerce seller in 2005, creating and marketing its own products on Amazon and other platforms. In January, BBG announced that it was, for the first time, entering into the acquisitions space. It's an important milestone for the increasingly competitive Amazon acquisition industry.

  • MAR 04, 2021

    Amazon Briefing: Amazon’s big year in livestreaming

    Amazon has been actively staffing up Live over the last year, pitting it in a race against Facebook, TikTok and even Mall of America and Klarna to pitch products through livestreams. To stand out, Amazon is making Live a more friendly space to brands -- and they’re doing that by recruiting official video hosts, as well as by integrating livestreams more deeply into the rest of the Amazon site.

  • MAR 03, 2021

    How Amazon is making Alexa more conversational

    Amazon is continuing to invest in Alexa's conversation technology. A recent rollout is following a number of smaller initiatives from Amazon’s smart speaker team, which -- while relatively under the radar -- total to a notable investment in making conversations with Alexa smoother. Altogether, these innovations might have a marginal impact on customer adoption of voice commerce. And it might also push small brands that have resisted building out Alexa integrations because of lack of resources to develop their own Alexa skills.

  • MAY 05, 2021

    Brand guide: The Amazon expert’s playbook for Prime Day 2021

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