‘A much more open canvas’: Why Roblox is the next brand marketing frontier

The fact that a major fashion brand like Gucci is investing in Roblox underscores how, in recent months, retail brands have increasingly been eyeing ways to build out a presence on the platform.

Latest Stories

  • MAY 27, 2021

    Google announces a slew of shopping updates to improve discovery for small brands

    On Thursday, Google announced a slew of new features aimed at making Google Shopping easier for brands to use and break away from the crowd. Google is adding integrations with WooCommerce, GoDaddy and Square, allowing the products of brands using these platforms to automatically show up among Google's results.

  • MAY 27, 2021

    Amazon Briefing: A look inside Amazon’s cloud gaming ambitions

    Amazon is continuing to try and enter the cloud gaming space. But it isn't the only one. Here's why retailers and platforms are making investments in it.

  • MAY 25, 2021
    amazon tiktok

    Amazon is trying to cash in on viral TikToks

    Last month, the company published a new product collection that highlights viral products. By curating this collection, Amazon is acknowledging the importance that TikTok has amassed in driving retail sales, especially for products that stray toward the unconventional.

  • MAY 24, 2021

    Unpacked: How YouTube Shorts differs from TikTok

    Many brands see immense potential in YouTube's new video unit Shorts. And while Shorts is often cast as a mere TikTok doppelgänger, its unique infrastructure, and especially its search tools, might make it an especially appealing home for brands looking to create content that retains longer-term relevance.

  • MAY 24, 2021

    How Shein surpassed Amazon as the most downloaded shopping app in the U.S.

    On May 17, Shein surpassed Amazon as the most downloaded iPhone shopping app in the US, something it had already done in Google Play downloads the week prior, according to analytics firm App Annie. The online-only retailer was formed in Nanjung, China, but ships its products, primarily inexpensive women’s apparel, to more than 220 countries worldwide. Researchers and consumers site innovative digital strategies and low-priced, trendy products that appeal to a Gen-Z mindset as key to the retailer’s success.

  • MAY 21, 2021

    Snapchat is doubling down on commerce features

    Snap isn't the only social platform making an aggressive e-commerce push. But Snap is looking to differentiate itself from rivals like Instagram by blending AR and e-commerce, making the purchasing process more experiential -- and potentially involving fewer returns -- than on other social platforms.

  • MAY 21, 2021

    Amazon U Recap: The brands’ guide to customer retention

    For the latest installment of Digiday Media’s Amazon U series, experts zoomed in on a topic many brands are struggling to get right: retention.

  • MAY 20, 2021

    Amazon Briefing: What live sports on Amazon means for brands

    The company's growing arsenal of streaming rights underscore Amazon’s pivot into becoming a full-scale ad company -- not just one that exists to make extra profits off of its existing pool of third-party sellers, but one that will draw in businesses and brands that have nothing to do with Amazon’s core product.

  • MAY 18, 2021

    Why some brands plan to participate in Facebook Live shopping events this summer

    Facebook is working with brands such as Abercrombie & Fitch and Bobbi Brown Cosmetics to make shopping on its platform more mainstream.

  • MAY 13, 2021

    Amazon Briefing: Private-label products are winning search results

    As both Amazon and Walmart launch more private-label products, few top search result slots are going to third-party sellers. That reality not only underscores the success of private-label products for both Amazon and Walmart -- it also shows just how tight the window has become for third-party sellers to get their products seen in the highest-trafficked parts of Amazon.

  • MAY 13, 2021

    How the pandemic strengthened Walmart-owned Flipkart’s marketshare

    Like many e-commerce platforms, Walmart-owned Flipkart saw major growth during the pandemic. Flipkart saw a nearly 50% increase in new users right after the initial pandemic lockdowns last year, amid an e-commerce explosion in India. But, while the majority of retail sales still take place offline in India, Flipkart and Amazon are still competing to become the indisputable e-commerce leader in the country.

  • MAY 11, 2021

    How Amazon sellers are allegedly drumming up fake reviews, according to a leaked database

    If a customer left a five-star rating, the sellers offered to refund them in full for their purchase. In most cases, they offered the reimbursements through PayPal, not Amazon, so that Amazon moderators wouldn’t be able to pick up on the links. Safety Detectives said it found evidence of at least 200,000 reviews that are the result of a refund scheme.

  • JUL 16, 2021

    Report: Brands that deliver exceptional customer experiences drive revenue growth

    Every interaction a customer has with a brand is an opportunity to nurture the customer-brand relationship. This report highlights tactics that top brands are using to improve the customer experience.

Modern Retail Livestream Commerce Trends
Jul 28, 2021

At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.