Pinterest said in its S-1 filing, released in March, that it was starting to build more product and measurement tools to better serve digitally native vertical brands, and had a dedicated sales team to serve these emerging brands. In the months since then, Pinterest has released a new campaign type called conversion optimization out of beta that it said it says has proven popular among DTC brands especially.
Resale site Poshmark announced today that it will now allow its users to buy and sell a variety of home goods like candles, pillows and wall art. It’s the first time that the company has expanded beyond clothing and beauty. The company set the foundation for the move into home goods last year, when it started separating different categories of clothing, like men's and women's, into distinct sections on its app, calling them Posh Markets.
Shopify is taking a page out of Amazon’s playbook as it looks to become the all-encompassing platform engineering the growth of direct-to-consumer retail.
Subscription models are no simple business: The cost of customer acquisition, customer fatigue and churn are hurdles for growth. Now, that difficulty to scale is bringing direct-to-consumer brands and Amazon closer together.
Stitch Fix CEO and founder Katrina Lake told investors that the company spent $16 million in brand marketing last quarter, and is looking to spend even more heavily on it during the second half of the year as the company looks to diversify from its “normal bread and butter performance marketing.”
Food52’s strategy is to use the data on what items already sell well through its website and what white spaces exist to determine what products it will launch next, and then use customer feedback to add personal touches.
Companies like Vantage BP, MarkMonitor and CompuMark are brand enforcers-for-hire, promising to monitor marketplaces like Amazon for counterfeits, price violations, unauthorized resellers, IP infringements and gray market sellers for brand manufacturers.
PopSockets claims that unauthorized sellers on online marketplaces, specifically Amazon, are damaging the brand's reputation by selling faulty products.
Retailers and brands are using Facebook Groups to bring together customers for the sake of turning them into coveted communities.
Whether retailers are putting all of their eggs into the platform’s basket, or cutting off spending entirely, Facebook anxiety for marketers continues.
Instagram's new checkout feature is forcing direct-to-consumer companies to think more deeply about how reliant they want to be on the platform.
It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.
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