As Amazon's grocery ambitions grow, it's turning to familiar tactics to get a leg up, particularly in the delivery space, by trying to make its services as cheap and convenient as possible compared to competitors. Amazon's grocery delivery offerings are currently split between two different types of services, and compared to its biggest competitor, Walmart, it offers delivery for fresh produce in fewer U.S. cities
What's it like to grow a standalone brand that relies on Amazon? It turns out it's pretty hard -- even as Amazon makes hand-waves to indicate that it wants to cultivate these businesses on the platform. The owner of a popular Amazon-dependent brand spoke candidly about the realities and fears of relying on the e-commerce giant.
GrubHub's most recent earnings sent its stock price spiraling. The poor results and meager Q4 outlook point to a crowded restaurant delivery space. The 15-year-old company used to be the leader in the space and new entrants with slightly different business models are giving GrubHub a run for its money. The question remains whether any of these businesses are sustainable.
A new report says that Google's Search results are littered with counterfeit results. The company, however, doesn't crack down on the problem. For Google, it's a philosophical problem as it considers itself to be an index of the free and open web. But as it continues to expand its commerce offerings, the problem could get more prickly.
Amazon's search ad marketshare is growing, and it means brands are more clearly seeing an opportunity to use the platform's offerings. Smaller brands particularly are re-strategizing their advertising programs to more prominently include Amazon. As a result, the search dynamics are shifting.
Amazon is making cheaper one-off items eligible for free one-day Prime shipping. It's clearly a way to entice more customers, but sellers and brands may feel the costs in the years to come.
A midwestern Spice company has a very political message, and spend a lot to share it on Facebook. For the last three years, this has proven to be a good digital strategy -- so much so that its political advertising spending has been rivaling Trump's.
As Snapchat's created more in-app commerce opportunities over the past year, it's also sought to encourage consumer brands to spend more on the platform by creating more shoppable ad formats, and improving its ad targeting options.
Retailers and brands have a lot to gripe about when it comes to Amazon. The e-commerce juggernaut has become in many ways a frenemy for brands.
Google just announced new features to its Google Shopping program. The platform is trying encroach on the e-commerce terrain that both Amazon and Facebook have dominated. It illustrates that the next big shopping advertising battle will focus on product discovery.
Amazon's ad business has been steadily growing for the last few years. Now, marketing services are jumping on, offering their services to retailers. As the e-commerce giant continues to challenge the duopoly, more retailers and marketers will be taking notice.
As eBay looks to install new leadership, its struggles have made clear just how difficult it is for alternative marketplaces to win over both sellers and shoppers thanks to Amazon's dominance. On Wednesday, the company's CEO, Devin Wenig stepped down after five years. The company named CFO Scott Schenkel interim CEO as it looks for a replacement.
Amazon was in the headlines last week for allegedly altering its product search algorithm to boost its own products. Now, the company is hoping to shift the narrative to focus on all of the good things it does for small businesses. The timing seems questionable to some.
Most DTC brands are allergic to Amazon -- and for good reason. But one firm has figured out a strategy that has low acquisition costs and directs all traffic to Amazon. The result is an Amazon-only DNVB path that forgoes the traditional scaling ethos.
Brandless announced it was pivoting to CBD earlier this summer. Now we get a glimpse at what this looks like, while other companies make similar moves.
In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets.
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