As Google's advertising growth is slowing, it's getting more aggressive in courting retailers -- and is turning into a commerce platform to do so.
Companies like Vantage BP, MarkMonitor and CompuMark are brand enforcers-for-hire, promising to monitor marketplaces like Amazon for counterfeits, price violations, unauthorized resellers, IP infringements and gray market sellers for brand manufacturers.
PopSockets claims that unauthorized sellers on online marketplaces, specifically Amazon, are damaging the brand's reputation by selling faulty products.
Retailers and brands are using Facebook Groups to bring together customers for the sake of turning them into coveted communities.
Whether retailers are putting all of their eggs into the platform’s basket, or cutting off spending entirely, Facebook anxiety for marketers continues.
Big-box retailers are hesitant to give over any part of their business to Amazon, and that includes their cloud-computing businesses.
Pinterest’s imminent IPO raises fresh questions about how big of a role the platform will play in the future of social commerce.
Instagram's new checkout feature is forcing direct-to-consumer companies to think more deeply about how reliant they want to be on the platform.
EBay is helping sellers capitalize on untapped purchase intent by letting them push targeted discounts to interested buyers.
Amazon is looking to reach lower-income customers, a demographic that's traditionally considered out of its core customer base.
It’s been a chaotic week for vendors and sellers doing business on Amazon.
At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.Book Passes