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As Snapchat's created more in-app commerce opportunities over the past year, it's also sought to encourage consumer brands to spend more on the platform by creating more shoppable ad formats, and improving its ad targeting options.
Retailers and brands have a lot to gripe about when it comes to Amazon. The e-commerce juggernaut has become in many ways a frenemy for brands.
A midwestern Spice company has a very political message, and spend a lot to share it on Facebook. For the last three years, this has proven to be a good digital strategy -- so much so that its political advertising spending has been rivaling Trump's.
Google just announced new features to its Google Shopping program. The platform is trying encroach on the e-commerce terrain that both Amazon and Facebook have dominated. It illustrates that the next big shopping advertising battle will focus on product discovery.
Amazon's ad business has been steadily growing for the last few years. Now, marketing services are jumping on, offering their services to retailers. As the e-commerce giant continues to challenge the duopoly, more retailers and marketers will be taking notice.
As eBay looks to install new leadership, its struggles have made clear just how difficult it is for alternative marketplaces to win over both sellers and shoppers thanks to Amazon's dominance. On Wednesday, the company's CEO, Devin Wenig stepped down after five years. The company named CFO Scott Schenkel interim CEO as it looks for a replacement.
Amazon was in the headlines last week for allegedly altering its product search algorithm to boost its own products. Now, the company is hoping to shift the narrative to focus on all of the good things it does for small businesses. The timing seems questionable to some.
Most DTC brands are allergic to Amazon -- and for good reason. But one firm has figured out a strategy that has low acquisition costs and directs all traffic to Amazon. The result is an Amazon-only DNVB path that forgoes the traditional scaling ethos.
Brandless announced it was pivoting to CBD earlier this summer. Now we get a glimpse at what this looks like, while other companies make similar moves.
Instacart just announced that Seth Dallaire is its new chief revenue officer. Dallaire is an Amazon advertising veteran, who helped build the company's now multi-billion dollar business. His track record points to new horizons for the grocery delivery company.
Amazon’s got a thriving market for fake reviews. This black market lives mostly in chat and social platforms; Facebook is where it really thrives.
Harry's was just acquired for over $1 billion. Its mens grooming products are widely available in places like Walmart and Target. Yet, Harry's isn't on Amazon. The brand's co-CEO explained why -- as well as, how it strategizes brand innovation and scale.
Google search is becoming less of a way for people to find links and more a destination for answers. As a result, marketers who once relied on the platform to facilitate transactions are forced to re-think their strategies.
As Shopify has grown, it's expanded its services to new areas – some of which its third party developers already had their hands in. This creates for a difficult tension; The platform needs to scale and expand, but also relies on a robust community of developers.
In January, Pinterest created a new sales team that was tasked with figuring out how they can get younger startups, particularly direct-to-consumer brands, to spend more money on the platform.
Great storytelling adds value to a brand. In a new video, hear from Triad's Garrett Albanese about why marketers should be investing in visual search, augmented reality and creative site experiences.
Hotel rooms and lobbies are becoming and increasingly attractive area for retailers to acquire new customers. Last week, Rent the Runway announced that it was partnering with Marriott-owned W Hotels. Visitors at four W Hotels will have the option to rent four pieces of clothing from Rent the Runway when they book their rooms, which will be placed in the closets of their rooms when they arrive. And department stores including Nordstrom, Macy's and Bloomingdale's are currently hosting pop-ups in time for the holidays at a handful of New York City hotels, in order to draw more business from tourists.
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