Platforms

Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices

Amazon has previously offered vendors the ability to bid on the Amazon’s Choice badge by lowering prices, increasing profitability per sale for Amazon and increasing marketing spend, according to sources who received the pitch from the company.

Latest Stories

Modern Retail Summit
Oct 28–Oct 30, 2019

Join us at the Modern Retail Summit, where retail marketers will discuss everything from the Amazon effect, new infrastructure and the shift in the direct-to-consumer world.

Buy Passes