Platforms

What Amazon’s Brand Accelerator contract terms mean for small businesses

The Wall Street Journal reported this week that Amazon's Brand Accelerator program includes a clause that grants the company the right to purchase any brand it works with for a set price. Essentially, what this means is that Amazon agrees to provide resources to help a business's sales, but it can – at a moment's notice – decide to purchase the brand and bring the entire operation in-house.

Latest Stories

  • JUL 16, 2019

    On Prime Day, Amazon is prioritizing exclusive products and first-party vendors

    Amazon’s algorithms always favor high sell-through rates, consistent ad spend and low returns, but Prime Day sees the peak of those algorithmic preferences as Amazon is expected to bring in $6.1 billion in sales on July 15 and 16, according to marketing platform IgnitionOne.

  • JUL 15, 2019

    ‘Be realistic’: Inside the role of Amazon account managers

    For Amazon sellers, account managers have been considered a lifeline -- the real people on the other end who can cut through the black box of selling on Amazon to field questions and offer support for individual sellers’ needs

  • JUL 12, 2019

    As marketplaces compete with Amazon on shipping, sellers are shouldering the burden

    As Amazon continues to set shipping expectations, competing marketplaces and platforms are racing to ensure their sellers don't fall behind. This week, Etsy became the latest marketplace to go all-in on free shipping, with an announcement that at the end of July, it will start ranking sellers who offer free shipping higher in search results.

  • JUL 10, 2019

    Tim Armstrong’s DTX Company is building a tech platform to boost DTC brand marketing efforts

    The DTX Company, Tim Armstrong’s DTC investment firm and marketing service, today launched a new concept called Unbox that will build a platform for brands in the program to reach new customers through events, offline retail activations, catalogs, TV and mobile, targeting areas largely untapped by young direct-to-consumer companies that have so far focused their marketing energies on the coasts.

  • JUL 10, 2019

    As Facebook and Instagram ad costs rise, DTC brands find a role for Pinterest

    Compared to Facebook and Instagram, Pinterest offers direct-to-consumer brands access to a smaller user base. But, it's starting to become a greater part of their marketing mix, albeit a smaller one, as brands look for cheaper traffic elsewhere as advertising costs on Facebook and Instagram continue to rise.

  • JUL 10, 2019

    Rent the Runway acquires 94% of its customers through organic marketing

    As Rent the Runway has established itself in the rental apparel market, the business is growing on the back of word-of-mouth, user-generated content and other organic marketing means. According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives.

  • JUL 10, 2019

    How TikTok is testing in-app e-commerce

    TikTok is the app du jour for the younger generation, and advertisers are just beginning to dabble with it. But does it have the ability to become a social commerce leader? While TikTok's parent company has seen e-commerce success in other territories, a few obstacles remain in the way in the United States.

  • JUN 27, 2019

    Amazon is partnering with retailers to roll out in-store package pick-up

    On Thursday, Amazon announced Counter, a new service that will allow customers to pick up Amazon packages from select retailers' stores. Amazon's initial launch partner for Counter in the U.S. is Rite Aid. But in its press release, the e-commerce giant said that it's "actively looking to bring additional partners onboard, including small to midsize businesses and other large chains." It's indicative of the power Amazon still holds over brick-and-mortar retailers.

  • JUN 27, 2019

    Instacart’s Nilam Ganenthiran: ‘We don’t want to be grocers’

    Instacart chief business officer Nilam Ganenthiran explained how Instacart is plotting its roadmap for grocery’s online turning point, the influence of the delivery wars being fought by Amazon and Walmart on the business, and why the company won’t open its own grocery store.

  • JUN 26, 2019

    As Amazon cracks down on IP infringement, third-party sellers feel side effects

    Amazon has rolled out a series of new initiatives this year to help tackle its marketplace’s counterfeit and unauthorized seller problem head-on in an effort to protect brands and customers. But thanks to a slurry of fast-changing rules, a lack of clear communication and automated product sweeps, third-party marketplace sellers are getting caught in the fray and losing out on sales.

  • JUN 25, 2019

    Bic launched a new razor brand exclusively on Amazon

    Live today, Made For You is a razor brand for men and women made by Bic and selling exclusively on Amazon. As subscription razor companies have flooded the DTC market, Bic is using Amazon’s platform and existing operations – fulfillment, fast delivery, an existing membership base with Prime – to compete.

  • JUN 21, 2019

    Ebay steps up personalization efforts to improve search, ads and experience

    Ebay is pushing ahead on making its marketplace more personalized as customers shop not just by selection, but convenience. On Thursday, the company announced it was releasing 10 new features that use artificial intelligence and machine learning to learn and then adapt to customer preferences in search, product suggestions and ads, as well as on the homepage and through customer service.

  • JUL 11, 2019
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    A marketer’s guide to a perfect launch

    It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.

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